Name: The Pdma Handbook of New Product Development
Brand: Kenneth B. Kahnsally Evans Kayrebecca J. Slotegraafsteve Uban
Price: 240.68 USD
Availability: InStock
Rating: 4.3 (10 reviews)

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Reviews

K**M

Not Bad

The book looks great on the outside. Wish it was more put together, but content is a good learn!

27.10.2020

A**O

Very helpful

This book is the standard, in the view of many, for new product development. It was helpful as I began a job in this field. I found it dry at times, but how can you make a book on any business subject avoid being dry?Overall, the topics were well laid out and explained.

26.01.2015

C**L

Industry standard

Old but classic.

12.12.2018

K**R

Five Stars

Book was in great condition

22.06.2016

J**N

Five Stars

Item exactly as advertised and delivered on-time.

24.03.2015

J**C

Must have for product managers

Great book for product manager

20.09.2015

L**.

Everyday reference

Awesome my everyday reference book

29.03.2015

P**S

Five Stars

very good

5.10.2014

A**R

Great reference for anyone in R&D

A worthy read.

19.01.2017

T**P

Didn't actually read it.

This was selected for me for an MBA course. I'm sure it is valuable to people working in this area, but, I really didn't do anymore than merely peruse it. Not sure it is still relevant now (2013)...

19.11.2013

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