Principles of Marketing

The kindle version of this textbook was great. I had no issues using this textbook with my iPad. It didn't take long to download, and it was easy to use. I procrastinated ordering a paper version of this text, so I had to go with the kindle version. It downloaded fairly quickly. The search function was great. I didn't need to reference the index at all. Search and find whatever you are looking for. It helped tremendously when you are in a time crunch and need to get homework or tests done quickly. There is also a great highlighting option with four different colors to choose from. Also, you are able to bookmark multiple pages and they will be stored in the memory for easy reference. I enjoyed the textbook more than the class. I am not going to be a marketer, however the textbook was easy to use and it looked great. I would recommend this to anyone.

Such a great price for a rental

The seller and I didn't communicate much, but when i received the package, there was a thank you on the invoice and i thought that was very sweet. I say that because the marketing textbook was in great condition, like described in the information before I purchased it. It had it's original plastic wrap and there was the online access number as well. This book is very useful for my class since my professor uses many of the charts and example questions. It was worth the money, which was still cheaper than any book store could have offered, and it was practically new. I just want to mention that the book has a line on the binding pages, I believe this happened while shipping, so I don't blame the seller. Overall I rate this seller as reliable.

It surprises me that a marketing collegiate text book has so many grammatical errors. Especially when the introduction claims that "every page has been poured over to provide the most up to date research and business articles for educational purposes." Walmart is spelled Wahnart, etc. Through the whole book. While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU.

This is the most comprehensive book I've ever seen. It breaks down all key marketing concepts in an easy to read fashion. I would greatly recommend this book to marketing students of all levels, and to marketing professionals who want a refresher. My only criticism is that there are more than a few obvious typos that should have been easily found and corrected. Other than that, great book!

Pay close attention, I have been writing reviews on Amazon for a long time, and do not typically write a bad review based on listing, but you must pay attention here. If you search for this book, you are most likely looking for the Hardback version, the paperback version is a "Global Edition" and is completely different. However, Amazon does not make that very clear. Numerous people in my class, myself included, were left scratching our heads on week 1 as to why we had ordered the same book and same 15th edition, but had a completely different book. Additionally, like other reviewers have stated, for a Graduate Level book, it is quite poorly proofread.

I used it for my Principle of Marketing class. This book is so amazing. There are a lot of examples and case study. I really enjoy reading this book. This book change completely my mind into a real business guy!

The gun case is super nice looking and spacious for all our guns. Easy to open easy to move around by shimmying it across floor love the wheel on front door. It did come with a dent on the front door which the seller promptly corrected with me .. thank You.. over all my husband love love loves it

This is for my marketing degree and it’s a brilliant book

Informazioni utili

Kotler ist quasi das Marketing-Urgestein aus den USA. Eine Art Marketing-Guru. Die neue Auflage enthält die bekannten Konzepte um neuere Entwicklungen und aktuelle Beispiele ergänzt. Positiv: Auf typisch amerikanische Art werden alle relevanten Inhalte des Marketing strukturiert und mit guten Übersichten behandelt. Die einzelnen Konzepte werden mit zahlreichen Beispielen veranschaulicht und dadurch leichter nachvollziehbar. Die vielen Fallbeispiele sind sehr interessant. Negativ: Teilweise bleiben die Konzepte an der Oberfläche und wirken etwas undifferenziert, vor allem wenn man als fortgeschrittener Marketer weiter in die Tiefe gehen will. Deshalb von mir 4 statt 5 Sterne. Fazit: Für Marketing-Einsteiger und für Praktiker ein absolut empfehlenswertes englischsprachiges Standardwerk. Wenn es inhaltlich in den einzelnen Bereichen (z.B. Strategie, Produktpolitik, internationales Marketing etc.) weiter in die Tiefe gehen soll, am besten zusätzlich (oder statt dessen) Spezialliteratur besorgen.

It was recommended by our marketing teacher, for the purpose of using it in an international business degree. The book is great, lots of useful examples.

Everything is fine, delivery on time. I can recommend this book as well as the seller. Book necessary for marketing students - just a must.