Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory

I Saw this product in a YT makeup review to be a knock of off NARS, one of my favorite foundations. So cheap- I thought, why not see for myself. Providers a beautiful matte finish, hides minor skin blemishes. Light weight. A lot does a long ways. Today was my first day wearing it and I had three strangers compliment me on my complexion. The first thing my neighbor said when she saw me was, “ Your makeup looks great.” I changed nothing but my foundation.

Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

I absolutely love this liquid foundation! At first, I accidentally bought the wrong color, but when I got the second shade, it was perfect for my complexion. It blends beautifully, feels lightweight, and gives such a smooth, flawless finish. I’ve received so many compliments, and it lasts all day without feeling heavy or cakey. Definitely a must-have for anyone looking for a reliable, high-quality foundation!

I love the liquid of this to mix with other foundations I love full full coverage and this as a base or mixed makes for a flawless coverage

It impossible to know that applying liquid makeup is best when it’s the correct color for your skin tone. I find that it doesn’t matter how much you pay for it if it’s not the right blend it’s not going to work in your best interest so have the correct color match. This brand is my go to all the time and I simply love it for the reason that it doesn’t leave a residue on my collar or the quality is perfect for my skin. Also the finish application is also amazing to me because it looks natural and not fake. So with all that being said, I think you’d agree it was a great purchase!!!

I like this and I don't for different reasons: Why I like it...It does seem to give a leveled surface when applied right. It's a good base for putting on the rest of the makeup (for eyes,cheeks,etc.). Why I didn't like: You really have to make sure that ALL dry flaky skin is sloughed off,or you will get patches of the makeup getting caught in dry skin,which looks bad. So there's more prep time involved. It doesn't always even out enlarged pores. sometimes it will settle in those pores and make it more exaggerated. Trying to even it out with a soft brush or sponge doesn't always work. I think the trick to applying it correctly is use the smallest amount and apply very lightly,then lightly even out with sot makeup brush. light touch. Otherwise, I still us it,because when it's done correctly, it can give a nice smooth appearance, but it's a lot of work and time. Allow enough time if you're using it for an event you're going to,since you may need more time if you have to correct the application defects.

I love this foundation! I feel like I'm cheating by wearing it because it's just as good as $20 foundations I've used in the past. Goes on smooth, blends easily, great coverage, lasts all day. I have combination skin and it applies evenly across all my textures. I love the spatula applicator -- reduces wasted product. If you're on the fence, DO IT!

I’m a 47-year-old woman with combination skin. I don’t wear much makeup, usually only once or twice a week. I recently found this foundation at Walmart and bought it because I wanted something that matched my skin tone and covered up my redness. Redness is a major issue for me, and I recently started a popular prescription drug that helps with wrinkles and acne, which will make it worse. Before using this new prescription, I used the foundation, and a little goes a long way in covering my face. It doesn’t dry out my skin, and every time I wear it, people compliment my skin. I joke that it’s a cheap Wet and Wild foundation. My skincare routine is simple. I use a bit of an expensive moisturizer a few times a week. My skin isn’t perfect; sometimes it looks like a teenage girl’s skin. But this foundation works well for me. It might not work for everyone, especially if you have extremely dry skin. I do use a moisturizer and apply the foundation on top. Sometimes, I mix it with a little Cereve lotion, and it provides good coverage. I highly recommend this foundation for the price. I know there are better foundations out there, but if you’re a minimalist and prefer a more natural makeup look, this is a great choice. If you don’t like it, you’re not out much money. I haven’t had any issues with caking, drying out my skin, or flaking off. It doesn’t sit in my lines and wrinkles. A year later, I’m on my second bottle. I’m now 48! It does slightly sit in the skin, but if you want light coverage to hide some redness, I still recommend it. I’m using azelaic acid for my redness and Confidence in a Cream, Niacinamide, or Cereve PM lotion, along with a foam makeup pad. I don’t wear any other makeup. I tried a popular over-the-counter brand that I thought would work for me, but it broke out my skin. This never has except once I slept overnight with it on because I was so tired. I still highly recommend this foundation for those who just want simple coverage and an affordable price.