Water Works Water Activated Permanent Powder Hair Color for Men and Women, #23 Natural Dark Brown

I have used Water Works for years!! Color stays true. The red of course will fade because of all colors, it's the largest molecule, but it didn't fade to brassy & dull. It just lightened.

Just as I anticipated...fantastic...arrived quickly! This product is so user-friendly and gentle on my fine hair. I will definitely order again.

it takes longer to put on my hair than typical dyes, but i love it. coverage is great, it doesn't damage/dry out my hair, and it lasted longer than dye. four weeks between applications, and i didn't have as much grey showing as i do when i use store dyes. i was using a pigment powder that you mixed with water and it became mousse but couldn't buy anymore when that particular product's manufacturer went out of business, this was the closest i could find. i was disappointed at first when i mixed it because i have very long hair, past my waist, and didn't think it would be enough. but as i said it's for grey coverage and i applied it only to the new growth, and had some left over. i am very satisfied with this product

I didn’t like this product I was thinking to use it more often for the front of my hair that has so much white, but it’s too dark and it make mess .doesn’t give a good result

This used to come in a small container and you could reseal it. Now it comes in a foil pouch that does NOT reseal. Also, the quality is not what it used to be. When I used to buy this, the color would last for about 3 - 5 days. Now it only lasted for 2 days. (I use this to color my eyebrows.)

Unfortunately, I have to use two different Waterwork products in order to get the results that I like! My hair is gray around the temples and sides, so I use the darker color for that area and the lighter color for the rest of the hair. That combination seems to work perfectly, even though my hair is a dark brown!!

I love this due. I used to use it to dye my hair black and it was always very natural looking. I don't do my hair so much anymore but now I use it to tint my brows. I just got the dark brown and it went nice with my natural hair color(dirty blonde), although I probably should have went a little lighter and gotten the coffee brown or medium brown. It's very gentle and doesn't irritate my skin. Will continue to be a loyal customer to this brand!

Still haven’t used it but the packaging and instructions seem to be good.