What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit

Product ID: 17327196

Details

Brand
L'Oreal Paris
Color
5CB Medium
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌟UV & Vitamin E shine protection

🎯Precise no-drip gel formula

$32.88

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Description

✨ Own your signature shade with fade-defying brilliance!

ALL INCLUSIVE KIT - Everything you need—color gel, developer crème, gloves, and instructions—delivered in one sleek package.
GRAY COVERAGE MASTERY - Effectively covers gray hair with natural depth and dimension, so you never miss a beat.
LONG LASTING RADIANCE - Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, targeted coverage for flawless results every time.
SALON QUALITY CONDITIONING - Infused with Shine Protect Conditioner enriched with UV filters and Vitamin E for silky, resilient hair.

L'Oreal Paris Superior Preference Medium Chestnut Brown is a permanent hair color kit designed for all hair types, delivering rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a UV & Vitamin E-infused conditioner, it offers superior gray coverage and salon-quality conditioning in one complete kit.

Specifications

ASIN	B002LKCMJO
ASIN	B002LKCMJO
Best Sellers Rank	#179 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	5CB Medium Chestnut Brown
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (796)
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249158289
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Gel
Item Weight	0.01 Kilograms
Item model number	071249158289
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249158289
Material Features	Highlights
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249158289
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.4 x 3.6 x 6.2 inches; 0.35 ounces
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249158289
UPC	071249158289
Unit Count	1 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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$32.88

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

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TrustScore 4.5 | 7,300+ reviews

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