What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit

Product ID: 17327196

Details

Brand
L'Oreal Paris
Color
5CB Medium
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

$30.85

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Description

✨ Own your glow with fade-defying brilliance! ✨

COMPLETE CARE KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
GRAY COVERAGE CONDITIONING - Seamlessly covers gray hair while nourishing your locks with a conditioning formula that leaves hair silky and resilient.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal Paris expertise, combining cutting-edge technology with premium quality for your signature look.

L'Oreal Paris Superior Preference Medium Chestnut Brown is a permanent hair color kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with gray coverage and conditioning benefits that last up to 9 weeks, ensuring salon-quality vibrancy and shine from the comfort of home.

Specifications

ASIN	B002LKCMJO
Best Sellers Rank	#165 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5CB Medium Chestnut Brown
Container Type	Box
Customer Reviews	4.4 out of 5 stars 798 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249158289
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	0.01 Kilograms
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249158289
Material Features	Highlights
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249158289
Number of Items	1
Package Information	Box
Product Benefits	Conditioning, Hair Coloring
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249158289
Unit Count	1 Count

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$30.85

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In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

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