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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition [Keller, Kevin Lane, Swaminathan, Vanitha] on desertcart.com. *FREE* shipping on qualifying offers. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
| Best Sellers Rank | #478,544 in Books ( See Top 100 in Books ) #71 in Global Marketing (Books) #183 in Business Marketing |
| Customer Reviews | 4.3 4.3 out of 5 stars (147) |
| Dimensions | 8.39 x 0.98 x 10.79 inches |
| Edition | 5th |
| ISBN-10 | 1292314966 |
| ISBN-13 | 978-1292314969 |
| Item Weight | 2.86 pounds |
| Language | English |
| Print length | 600 pages |
| Publication date | October 8, 2019 |
| Publisher | Pearson |
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