The Big Big Deal Thickening Volume Shampoo, 10 Ounces | Weightless, Cleansing & Nourishing - Aloe Vera Rice & Soy Protein - Lemon Cookie Scent - Vegan, Sulfate Free - 10 Fl Oz

Smells great

I got the shampoo first, and while I liked it, didn't think anything special about it. Then I ordered the conditioner. The two of them together are a HUGE WOW! It's made a huge difference in my hair. Hair is very baby fine, I have enough of it, but certainly not a lot. Was very surprised when I used this morning. Put some conditioner on and did not do as much of a rinse as I would typically, as it says on the bottle, and wow, this really is it. Super super terrific stuff. My hair has so much body and fullness I LOVE THEM TOGETHER! THIS IS IT!

This shampoo is wonderful and works really well....and the aroma is So good it makes you want cake!! I can't wait to try all your products! Thanks !! ...

LOVE CAKE PRODUCTS ~ their mousse and gel specifically are my FAVORITE! Wasn’t too stoked on their shampoo or leave in conditioner though. Both meh. Shampoo has good lather, and it is good value. But I didn’t think it provided a whole lot of moisture and left my hair kinda dry. I already have a lot of volume so wasn’t looking for that just wanted to try their shampoo since I love their other products so much. Probably won’t buy again. I have thick curly hair for a white girl ~ I straighten it in the colder months and let it air dry with Cake products (mousse & gel) in the warm months.

This product line has completely transformed my hair! Once I hit 40 I noticed my hair was thinning quite a bit so when I saw this volumizing product at Walgreens I just figured “why not give it a try?” The price point is very reasonable plus it’s sulfate free and I’m allergic to sulfates. The scent was a little intense at first so I wasn’t sure how I felt about it until… my hair dried and it literally doubled the thickness of my ponytail! My hair looks and feels like it did when I was a teenager! Soft, thick, HEALTHY! I was hooked after the first use and I’ll never switch again!

I bought the heavy cream body wash and I LOVE it. Best body wash ever. Smells incredible. So non drying. Just the best. So it made me explore other cake products. I have very fine hair and thanks to anemia not much of it. It’s weighed down easily and I’m always getting volumizing hair products. Too much conditioning weighs me down. Okay first we’ll start with the bad. This smells awful. I have no idea where people get Carrot cake from. This shampoo like many other cake products smells like plastic or burnt plastic to me. Idk what it is. It has a sweet sugary smell then boom. Plastic. The hand cream smells the same to me. It’s not cake. It’s a sweet chemical smell. But I used it anyways. Try it. Brushing wet with a detangler brush it was a bit harder than usual ro comb through. This is def a light conditioner which I expected for volumizing and most volumizing shampoos will do this to my hair. Wasnd horrible. Just harder than usual. And once my hair dried it was in perfect shape. Shiny. My waves were nice and frizz free. I really love how this made my hair look. Bouncy. Nor heavy. It worked well for my hair. Luckily the smell didn’t stay in my hair. Just a very very faint sweet smell. I’m torn. Because the smell is that bad to me. Idk if I will buy it again, but it does make my hair look and feel great. Wish they would change thier smells.

Nice smell, not too strong. Did have some leaking in transit.

This is probably the best-smelling shampoo I have ever used! And that's it. It leaves my hair a greasy mess. Will never purchase again.

I've been using christophe robin cleansing purifying scrub with sea salt for a couple years now because I have fine thin hair and I need a strong product to avoid grease build up and flatness every day. It was starting to lead to hair loss because I don't use conditioner and it leave hair a bit rough to comb through. I didn't think I'd be able to find a better replacement, but came across this product on a reddit thread. I've been really happy with it. I use a scalp massager after applying and that thoroughly distributes the product and lifts the hair. I'm surprised I've never heard or seen this product before as I have tried tons of high end salon products for my hair dilemma and this appears to be better than the ones I've tried.

I cannot imagine in my entire lifetime buying any other hair, body and skincare products unless Caje Beauty falls off the face of the the universe and beyond lol. Vegan, cruelty free, Toronto Made, smells delectable and thsi shampoo [ all their hair treatments, shampoos, conditioners, etc] all leave youre hair feeling light, pampered and gorgeous and I think they all smell like red velvet cake. Yum at approx 11.99 each , they're more than I like to spend usually but I dint even remember the cost of an order until my credit card statement.Thanks for existing affordable in my world Cake Beauty

I absolutely love this brand and every product I’ve tried from Cake! If you haven’t tried the volumizing shampoo and conditioner yet, don’t hesitate—you won’t be disappointed. The scent is sweet and candy-like, and it leaves my long hair feeling soft, fresh, and full of volume. This will be your new favorite brand if it isn't already! 🩷

This thickening shampoo smells amazing, like something sweet and yummy. It lathers up really well, too, which is sometimes hard to find in a natural product. I was worried it might not be sudsy enough, but I was wrong. My hair feels a little thicker after using it. Definitely recommend giving it a try if you're looking for a volumising natural shampoo.

For starters, the shampoo doesn't really smell like anything but if it works that won't matter. I've been using it for a couple of weeks with no visible difference. One weird thing is that lately, co workers have mentioned how long my hair looks. If only I could see the volume increase that would be great.