COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up

If you’re on the fence, it’s a must-buy! This was the first root cover-up product I ever tried, and I liked it so much that I completely used up the generous amount of powder and immediately ordered another. A little goes a long way—I had my first container for over two years before needing to replace it. The powder is fragrance-free, making it a great choice if you’re sensitive to scents. It isn’t sticky, doesn’t transfer onto clothing or pillowcases, and still washes out easily when you’re ready. I also love the long, dual-sided brush. It’s comfortable to hold, makes application easy, and helps blend the powder naturally. Overall, it’s an effective, mess-free root touch-up that has become a staple in my routine.

My hair is naturally auburn with a lot of sparkly white hairs. I dye it a bolder red, and I couldn’t get an appointment for awhile. I decided to try this to see if I could stretch my root touch ups. I’m surprised how well it works! I did not need to reapply it at all, as promised, it stayed put until I washed my hair. I think it gave a slight orange cast to my scalp at my part line, but it wasn’t very noticeable- I noticed it simply because I was examining my part line to see how well the product was lasting. It really blended perfectly and even camouflaged my sparkly white hairs.

Great product! Easy to apply, looks natural, and lasts. Helps me stretch out my hair appointments by a couple of weeks, so it saves money. I take it on my travels and it hides my gray well, especially in photos.

This product works well to temporarily cover gray/white roots. A little can come off on your hands if you scratch or rub your head.

Wow works well but is quite small compared to the one I previously used. I like that it’s fragrance free and nice and dark to cover.

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

I wanted to love this product because it does a really good job covering gray roots. The color blends naturally with my hair, it’s easy to apply, and it gives instant coverage without looking messy or fake. For a quick touch-up before going out, it definitely works. The downside is that it doesn’t last as long as I expected. I noticed it started to fade and come off throughout the day, especially if I touched my hair. For the price, I was hoping for better staying power. Overall, it’s a good temporary fix that works well for instant coverage, but don’t expect it to last all day without needing to reapply.

This is a great product! It was recommended by my stylist and it works wonders between coloring. I have to do my roots every 2 weeks as I am fully gray and dye my hair my formerly natural brown. I can now go 3-4 weeks between coloring. Goes on easily. Does not come off unless I scratch . Then a bit gets under my nails. Well worth it for the great coverage. I use the medium brown. Lasts until my next shampoo. Also perfect for long trips when you can't touch up the roots.

Best cover I’ve tried so far wish it was a bit cheaper

Habe meine Haare rot gefärbt und leider ist der Haaransatz schnell weiss. Das Puder ist einfach super,hält auch bei Regen und wenn man extrem schwitzt. Es ist einfach mit dem Pinsel aufzutragen und die weissen Haare sind sofort verschwunden. Es ist zwar nicht billig,aber sein Geld 100% wert.Kann dieses Produkt nur weiterempfehlen. Werde es mit wieder bestellen.

I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.

Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.

Perfekt