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๐ฅ Dare to Wrath: Unleash your boldest red yet!
ARCTIC FOX Wrath is a cruelty-free, vegan semi-permanent hair dye delivering a vivid crimson red with berry undertones. Its conditioning cream formula is free from ammonia, peroxide, and harsh chemicals, ensuring gentle application and soft, nourished hair. Designed for all hair types, it offers customizable shades through blending and long-lasting, true-to-tone fading, perfect for millennials seeking vibrant, ethical hair color with effortless maintenance.





























| ASIN | B00MM8C0M4 |
| Best Sellers Rank | #183 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Color | WRATH |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 4,600 Reviews |
| Full Cure Time | 30 minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Highlight | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula |
| Item Weight | 8.96 ounces |
| Manufacturer | BOINCA, INC. |
| Manufacturer Part Number | ARCTIC FOX |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free, Peroxide Free |
| Model Number | 808 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Size Name | 8 Fl Oz (Pack of 1) |
| Product Benefits | Vivid and vibrant hair color |
| Recommended Uses For Product | Hair coloring, especially for brassy tones and darker hair |
| Set Name | ARCTIC FOX Semi-Permanent Hair Color Dye Set |
| UPC | 810021110431 787461624494 |
| Unit Count | 8 Fluid Ounces |
P**E
Highly recommend absolutely love the color absolutely love the brand
Works well isnโt sticky and takes very well to the hair. Did my girlfriendโs hair this weekend and it looks amazing took a lot better on her light brown hair than I expected highly recommend and such and a beautiful color. This is the only brand of hair dye that we use itโs very good for people who do with sensory issues like myself and my girlfriend. Also make your hair feel conditioned and not dry not sticky or not like itโs 30 and gross. Best day ever.
J**S
Super fun colors and no harsh chemicals
Fantastic!! It went over my light brown hair no bleach no problem ! Smells like grapes . Nice that it's all in one no need for mixing. No harsh chemicals. It does stain your skin. I'm only washing it in cold water right now to see how long it'll last. So far I'm thirlled! I would say while this IS red it has raspberry undertones to it so it might wear down to a pink color as it fades
J**H
The best hair dye
Easy to apply, vibrant color, and leaves my hair feeling soft instead of dry. I also love that itโs vegan and cruelty-free. The color fades gradually and looks great throughout the process.
D**A
10/10 would recommend
i love this color and brand so much, but for those of yall who want like pure red, i would say so with something else because wrath looks pink in the light. other than that, itโs still a gorgeous color and it stays in what for me is a long enough time, like two weeks i would say, but i reduce about once a week. itโs also non-damaging even after leaving it in for like 1.5 hrs so thats a bonus
A**D
Great Product
it worked great and showed up very well but it is not permanant it only lasts about 1-2 weeks. works best with blonde hair
J**I
Smells good and doesn't stain everything like a murder scene. Wipe it off quickly
This is the only red hair dye I will buy now because it doesn't stain the tub or sink nearly as bad as any of the others I tried. I SPECIFICALLY Googled dye that stains less and this came up and I tried it and got a beautiful vibrant red in my hair as well as less murder scenes everywhere else. Plus it smells really good!!
A**E
Love this brand/Purchase correct tone
This dye is amazing. Use as directed and you WILL get exactly what you want. My only mistake was using a cool toned red dye on my ginger hair. This color ended up looking magenta rather than red. Beware for ginger users, this shade is not for you if you expect RED RED LOL. It will also cause your surrounding hair to look green or ashy. I will be purchasing poison to fix my mistake.
K**R
FEEL THE WRATH
This is pink, its very draculuara coated and exactly what I wanted, my hair eats products so it took up half the product in one dye but thats normal for my hair
F**H
Great but the price ???
The color has a pink undertone so when it fades depending on your hair color level it will either fade to pink or peachy color and its very vibrant!! Its so pretty the product is good overall. The price so tho is way too expensive like waaaaay too expensive if i didnโt need the product fast I would not have go it from Amazon.
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M**H
Great coverage, amazing colour
amazing hair colour โค
A**A
Arctic Fox 'WRATH' (bordeaux)
**first photo is 3 days after dying with 2 washes under my belt (October 17th), second is a few days ago, one month later (November 17th)** Honestly I bought this not having high hopes because my hair haaates to hold colour ( side note: Splat hair colour did nothing but stain my scalp horrifically lol...like BAD. SO bad that nothing would take it off and i had to abuse my poor scalp for a week straight until it finally came off enough i could go out without a hat to hide it...and then to add insult to injury, it washed out SO fast and didnt stick at all). So I was hoping this wouldn't stain my scalp as bad and maybe last longer...and did it ever! I will say I am naturally a very dark brunette and so I did do a bleach bath (bleach and conditioner mix because my hair is veeery delicate and lightens super fast) on my hair before hand, lightened my hair a couple of shades before applying, but I was still like a medium gold brown. I applied and left it on for 3 or 4 hours, washed it out and was so pleasantly surprised how soft my hair felt, how amazing/fruity the hair colour smelt, how healthy my hair looked, and how minimally it stained my scalp. I think my scalp was stained a light pink and that washed off totally on the second wash which was amazing compared to my previous horrendous experience with Splat ๐ I love that this doesnt wash out orange like other reds ive tried! It more so washes out to a berry colour. I am very happy with this and would recommend to others! I have super thin, brittle hair and there is enough in this bottle for at least 3 applications for me. Buy it ๐ฅฐ
G**Y
Excelente producto
Excelente producto , sin decolorar me quedo super el color y dura mucho tiempo puesto el tinte, me encantรณ
Trustpilot
2 weeks ago
3 days ago