The Critical Path: Inventing an Automobile and Reinventing a Corporation

Name: The Critical Path: Inventing an Automobile and Reinventing a Corporation
Brand: Brock W Yates
SKU: 13700589
Price: 71.06 USD
Availability: InStock

Product ID: 13700589

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Description

ISBN13: 9780316967082
Condition: New
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After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded with its minivans, introducing a new category of vehicles to the American public and resuscitating its floundering finances. Brock Yates, a columnist for Car & Driver magazine, reconstructs this tale with a mix of knowledge about vehicle engineering, the automobile industry, and the American public. A must-read for those in the industry and others interested in corporate survival.

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