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🎨 Elevate your look with color that commands attention and never fades!
L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair color kit featuring a unique Fade-Defying Color and Shine System. With over 50 shades available, it delivers vibrant, long-lasting color and silky shine in just 25 minutes. The formula is aluminum and paraben-free, packaged in compostable materials, making it a premium, eco-conscious choice for fine hair.







| ASIN | B0076OFBU2 |
| Best Sellers Rank | #180 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | UL51 Hi-Lift Natural Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 462 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249218785 |
| Hair Color Permanence | Permanent |
| Hair Type | Fine |
| Item Form | Cream |
| Item Weight | 8.1 Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249218785 |
| Material Features | Compostable |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Model Number | 071249218785 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Color Protection |
| Recommended Uses For Product | Softening |
| Set Name | Superior Preference |
| Suitable Hair Color | All Hair Colors |
| UPC | 885811253841 880147821962 071249218785 |
| Unit Count | 1 Count |
O**X
Bueno color
Me encantó el color
E**Z
Love it!
Thank you! I can never find this at the store
D**.
Feels soft and color is gorgeous
I have severe allergies to dark brown hair dye, and I still risk it with this dye. I get some reaction to it, but my hair feels so soft. You would not even notice it was dyed and it doesn’t smell strong.
D**N
Covers some of my grey hair
The dye stayed in place during application, no messy spills or stain on clothing or skin. Convenient to use. At first my hair looked softer and smoother while bringing natural brown color. After several washes color became reddish, however greys were still covered. Overall positive experience. Will probably use it again.
S**O
Great product I'f you read instructions.
This dye works great If you read the instructions. First of all if your hair is dyed darker than medium brown it will not work at all. Second of all when it says dark hair it means for people who have Natural virgin hair ( not dyed before). People who have hair that is lighter than medium brown are not advised to use this because this has a lightening agent in the hair dye. If you follow the instructions which some people dont usually do you will get optimal results.
M**N
only lightened some parts of my hair
you can’t really tell, but it only dyed my roots basically, I’m not sure why it’s stronger on the roots than my actual hair but my roots are now a few shades lighter than my actual hair so I’m gonna buy a lighter pack and do my hair later tomorrow. I give it a 4/5 because it did work, not really strong. My hair shades almost the same exact color besides the roots but I really like the brown color it made my roots! It also dyed my scalp but not a big deal, barely recognized. If you have black hair like me, I recommend a stronger lighter than this!!
M**.
Happy with the result!
My hair is a natural black so I tried if this product will fulfill its promise that says it lightens the darkest hair up to 3 shades lighter. I haven't retouched my hair for 1 year now so half of my hair is golden brown. I use it to just cover my black hair from the roots up to my old colored hair. I left the hair coloring for more than an hour coz my hair takes time to absorb all the coloring. I will be ordering again when its time to retouch the roots.
H**Y
ok
ok
Trustpilot
2 days ago
1 week ago