What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye

Product ID: 13067369

Details

Brand
L'Oreal Paris
Color
UL51 Hi-Lift
Item Form
Cream
Package Information
Box
Product Benefits
Color

⏳25 min full cure time

✨Fade-defying shine system

🎨50+ luminous shades

$29.22

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Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🎨 Elevate your look with color that commands attention and lasts beyond the moment.

SILKY SHINE FORMULA - Infused with Care Supreme Conditioner and Shine Serum for salon-quality gloss.
GENTLE CLEAN BEAUTY - Aluminum-free, paraben-free, and compostable packaging for mindful self-care.
LONG LASTING BRILLIANCE - Experience vibrant, fade-defying color that stays true for weeks.
QUICK EASY APPLICATION - Achieve professional results in just 25 minutes with our translucent gel formula.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style.

L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair dye delivering fade-defying, vibrant color with exceptional shine. Featuring a unique gel formula paired with Care Supreme Conditioner and Shine Serum, it offers salon-quality results in 25 minutes. With over 50 shades available, this aluminum- and paraben-free kit supports sustainable beauty with compostable packaging.

Specifications

ASIN	B0076OFBU2
ASIN	B0076OFBU2
Best Sellers Rank	#168 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	UL51 Hi-Lift Natural Brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (472)
Full Cure Time	25 minutes
Global Trade Identification Number	00071249218785
Hair Color Permanence	Permanent
Hair Type	Fine
Item Form	Cream
Item Weight	8.1 ounces
Item model number	071249218785
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249218785
Material Feature	Compostable Warning
Material Features	Compostable
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249218785
Number of Items	1
Package Size Name	Pack of 1
Product Benefits	Color Protection
Product Dimensions	2.27 x 3.5 x 6.25 inches; 8.1 ounces
Recommended Uses For Product	Softening
Set Name	Superior Preference
Suitable Hair Color	All Hair Colors
UPC	885811253841 880147821962 071249218785
UPC	885811253841 880147821962 071249218785
Unit Count	1 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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$29.22

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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