What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

L'Oreal Paris Superior Preference Hair Color, UL51 Hi-Lift Natural Brown

Product ID: 13067369

Details

Brand
L'Oreal Paris
Color
UL51 Hi-Lift
Item Form
Cream
Package Information
Box
Product Benefits
Color

⏳25 min full cure time

✨Fade-defying shine system

🎨50+ luminous shades

$30.89

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Description

🎨 Elevate your look with color that commands attention and lasts beyond the moment.

CLEAN CONSCIOUS - Aluminum-free, paraben-free, and compostable packaging for guilt-free beauty.
LONG LASTING RADIANCE - Experience vibrant, fade-defying color that stays brilliant wash after wash.
PRECISION GEL FORMULA - Translucent gel dye ensures even, salon-quality coverage every time.
CARE SUPREME CONDITIONER - Infused with shine serum to nourish and soften hair while locking in color.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style.

L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair color kit featuring a unique fade-defying gel formula paired with a conditioning shine serum. With over 50 shades available, it delivers vibrant, long-lasting color in just 25 minutes, while being aluminum and paraben free with compostable packaging—perfect for professionals seeking salon-quality results and sustainable beauty.

Specifications

ASIN	B0076OFBU2
Best Sellers Rank	#159 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	UL51 Hi-Lift Natural Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 59,288 Reviews
Full Cure Time	25 minutes
Global Trade Identification Number	00071249218785
Hair Color Permanence	Permanent
Hair Type	Fine
Item Form	Cream
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item Weight	8.1 ounces
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249218785
Material Features	Compostable
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249218785
Number of Items	1
Package Information	Box
Package Size Name	Pack of 1
Product Benefits	Color Protection
Recommended Uses For Product	Softening
Set Name	Superior Preference
Suitable Hair Color	All Hair Colors
UPC	885811253841 880147821962 071249218785
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

$30.89

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

View all Trustpilot reviews