L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye

I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again!

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰

This color has a very strong odor when applying to your hair, ventilation is a must while waiting out the 25 minutes. My hair was almost exactly the same shade as the darkest color shown on the box, and I did not expect my hair to actually turn out the shade it says it will on the box, but it did turn out as I realistically expected and I’m overall pleased with it. I had what I would call a light to medium brown color with terrible brassy highlights that were almost a full blown orange from a bad at home color job that I think was probably expired or had gone bad. This did an amazing job evening out that disaster. Now my hair is a much better shade with what appears to be a multi tone color throughout because of the cover up on the bad highlights. The conditioner is excellent, and after rinsing and blow drying my hair, it was very soft. Only lost a star because it didn’t actually turn it as blonde as the box claims it will. Still recommend, especially if you are on a journey to lighten your hair without using bleach. Used 8G

I bought this L'Oréal Paris Superior Preference dye and was delighted with the result. The color is uniform, natural and very bright, exactly as shown on the box. It covers gray hair perfectly and does not leave hair dull or dry. The application is very simple, it does not leak and the aroma is pleasant compared to other dyes. After washing, the hair feels soft, silky and beautifully shiny, thanks to the conditioner it includes. What I liked the most is that the color lasts for several weeks without losing intensity, even with frequent washes. It is undoubtedly an excellent option if you are looking for a professional quality dye to use at home. 💯 I highly recommend it and will buy it again.

I have been using this color for a couple of years now and love it!!! It’s the perfect blonde for me and covers the grey really well. The conditioner is the best!!!

Wonderful perfect hair color but I’m such an idiot thinking that it was the wrong color because the number 2 on the little dye bottle is the mix order (not the dye color). I complained to Amazon and now feel like a total idiot but in reality I’m a total senile 70 year old idiot!!! I owe you one Amazon and THANK YOU for the great great great customer service. Celeste

when you first shake it yes you’re gonna spell the chemicals, but that’s just part of the hair dye process, but then it goes away pretty quickly to the point where you don’t smell it anymore which is nice so it is not just like you know when you’re dying your hair, you’re not just smelling like the hair dye chemicals the entire time you’re dying your hair now it’s a perfect lie because I wanted to go for a very, not too crazy, but but just the right amount of black and I love the outcome of how it turned out and I will get this again because I absolutely loved that in my hair during the fall a darker color and I’m glad I picked the right hair dye So like after I’ve noticing for like a while, I noticed that like I could still see like a little bit like round like a dark brown and I’m like well I want like like black hair on me right and I don’t. I think it’s because maybe I didn’t use the entire bottle so like I switched over to like a soft national black and this time I use the entire bottle because like I guess that’s what you have to do if you want the results and I got the results and I’m glad like I went for this color as well because I you know I wouldn’t feel like a soft life, but I’m like no I wanna go for like maybe like your national black will work, but yeah if you wanna like the color to shout, you’ve got probably gonna use like the whole entire bottle you know and you can definitely tell like that like when you use the entire bottle you’ll get the results trust The amount of compliments I’ve gotten over the time when I first use this hair dye was unbelievable people loved it and I’m like OK thank you because I didn’t use the entire bottle so it didn’t give me the results that I wanted and I’m glad you know I can redo my hair again by using the same color cause I would really like do you like having a black hair it’s really nice

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

I liked the color, will order more of this product ***** 5 stars

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended