Can I use it when have done keratin straightening?

Personally, I wouldn't suggest it. It may be sulfate free but I think it's high pH (dries out /strips hair. I would go with the most gentle shampoo you can find. I believe there are shampoos designed for keratin treated hair. I would look there.

Is this shampoo blue that the color of the product? Does it tone and brighting highlighted hair

No the color of the shampoo is white not blue. Yes,the shampoo left your hair very soft and hidratated ,besides gives you Bright is better if you used the conditioner also.

Can this product safe for permed hair?

I am pretty sure you can use it on Permed hair it is made for curly hair so if you have a curly perm then definitely. I have naturally curly hair and I love it. I used to use Pantene curly care line but it made my hair frizzy because of the sulfates so I have been using this for probably about 3 years and I love it.

is this shampoo heavliy perfumed, as are several other l'oreal shampoo / conditioners?

Hi there! The L'Oreal EverCurl Hydracharge Sulfate Free Shampoo with Coconut Oil has a coconut fragrance to the product. Visit lorealparisusa.com to see all the products we offer. Thank you!

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Sulfate Free Shampoo and Conditioner for Curly Hair, Lightweight, Anti-Frizz Hair Care with Coconut Oil, EverPure, 8.5 Fl Oz, Set of 2 (Packaging May Vary)

Sulfate Free Shampoo and Conditioner for Curly Hair, Lightweight, Anti-Frizz Hair Care with Coconut Oil, EverPure, 8.5 Fl Oz, Set of 2 (Packaging May Vary)

Product ID: 129236402

Details

Age Range (Description)
Adult
Brand
L'Oreal Paris
Hair Type
Color Treated
Item Form
Cream
Scent
Coconut

🌿Vegan, paraben & dye free

💧Sulfate-free gentle cleanse

🥥48h hydration boost

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$60.70

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Description

🥥 Unlock your best curls—hydrated, defined, and effortlessly frizz-free!

LIGHTWEIGHT HYDRATION - Experience soft, manageable curls without any heavy residue weighing you down.
48 HOUR CURL DEFINITION - Coconut oil delivers deep moisture that keeps curls bouncy and frizz-free for two full days.
VEGAN PURE INGREDIENTS - Free from parabens, sulfates, dyes, and gluten—because your curls deserve clean, conscious care.
GENTLE SULFATE FREE FORMULA - Protect your color and natural curl pattern with a shampoo and conditioner that cleanse without stripping.
SALON QUALITY CURL CARE AT HOME - Harness L’Oreal Paris innovation for professional-grade hydration and frizz control anytime.

L'Oreal Paris EverPure Sulfate Free Shampoo and Conditioner set is expertly crafted for curly, color-treated hair. Infused with coconut oil, it delivers 48 hours of lightweight moisture and anti-frizz benefits without sulfates, parabens, or dyes. This vegan formula gently cleanses and nourishes curls, enhancing softness, manageability, and definition with a fresh, subtle coconut scent.

Specifications

ASIN	B07QHFW37D
Active Ingredients	lactic_acid
Age Range (Description)	Adult
Age Range Description	Adult
Best Sellers Rank	#6,884 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #84 in Shampoo & Conditioner Sets
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Customer Reviews	4.5 out of 5 stars 5,472 Reviews
Global Trade Identification Number	00071249407295
Hair Type	Color Treated, Curly, Damaged, Dry, Thin
Item Dimensions	2.97 x 2.97 x 8.43 inches
Item Form	Cream
Item Weight	1.23 Grams
Liquid Volume	8.5 Fluid Ounces
Manufacturer	AmazonUs/HBKNS
Manufacturer Part Number	VES14
Material Type Free	Paraben free, Sulfate free, Gluten Free, Dye Free
Model Number	071249407295
Number of Items	2
Other Special Features of the Product	Paraben-Free
Product Benefits	Anti-frizz,Hydrating,Moisturizing,Smoothening,Softening
Recommended Uses For Product	Frizz Management
Scent	Coconut
Scent Name	Coconut
Suitable Hair Color	All Hair Colors
UPC	071249407295
Unit Count	1 Count

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