What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit

Product ID: 12381217

Details

Brand
L'Oreal Paris
Color
6AB Chic Brown
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

💧No-drip gel formula for precise application

🧴Vitamin E-infused Shine Protect Conditioner

$35.48

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Description

✨ Own your glow with fade-defying color that lasts! ✨

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, gloves, and shine-protecting conditioner infused with UV filters and Vitamin E.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula designed for all hair types.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style and stand out in every room.
GRAY COVERAGE MEETS CONDITIONING - Achieve full gray coverage while nourishing your hair with a conditioning formula that leaves strands silky and resilient.

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color delivers rich, radiant color with up to 9 weeks of fade resistance. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this kit ensures vibrant, conditioned hair with full gray coverage. Available in over 50 shades, including Chic Auburn Brown 6AB, it’s designed for all hair types seeking long-lasting brilliance and salon-quality results at home.

Specifications

ASIN	B00IWRWM86
Best Sellers Rank	#171 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	6AB Chic Auburn Brown
Container Type	Box
Customer Reviews	4.6 out of 5 stars 2,203 Reviews
Full Cure Time	30 Minutes
Global Trade Identification Number	00071249276761
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item Weight	9.12 ounces
Manufacturer	L'Oreal Paris
Manufacturer Part Number	K1687800
Material Features	Fade Resistant, Gentle, Hypoallergenic
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	K1678300
Number of Items	1
Package Information	Box
Product Benefits	Conditioning, Hair Coloring
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Color	All Hair Colors
UPC	071249276761
Unit Count	1 Count

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$35.48

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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