Clairol Natural Instincts Demi-Permanent Hair Dye, 2 Black Hair Color, Pack of 1

Shocked by how far this brand has come. I first tried them when I was a broke college student and had to sacrifice to buy a box, back then it was like $30+ a box and I really wanted to use more natural, less harsh chemical hair dyes. Back then (2012-2014) not only was it super expensive for just one box but the color pay off sucked. I was so upset I remember so it took me a while to come back. So glad I gave them another shot because I absolutely loved this hair dye wow! It had minimal bleeding once I washed it the first two times and that's super helpful. Plus the richness of the color is so good! Even after over a month the hair dye is staying put. Although I only wash my hair once a week. I was not expecting this to be as good as it was since it's a more "Natural" hair dye but it blew me away and i'm 100% only buying this brand moving forward. The 3 box deal is unmatched too. I was previously buying the 3 box deal with Revlon but this is my new jam. I think the standout pro of this hair dye is how it DOESN'T burn your scalp or stink too much. Hubby and I are ttc and I really can't be exposed to too many chemicals right now in case I do end up pregnant these months so I really needed something that wasn't going to be so corrosive. Big negative about this brand is that the grey coverage isn't that great. It does cover greys just doesn't erase them fully fully. So keep that in mind. I have nearly a full head of greys and this covered like 98.9% of my greys. There were a few leftovers here and there, maybe like 10 total. Very unnoticeable but if you're a perfectionist it will bother you.

I’m not one for writing reviews but always rely on the reviews of others when I’m doing research on a product or service 😂 This time I just had to review this product! Background on me, I am an African American female in her 40’s and have natural hair that’s about half way down my back. I use heat no more than once a year and only use a wide tooth comb on bith mine and my daughter’s hair. So, I am very particular about my hair 😊 I was so afraid to color my hair on my own, but did research and decided to try this in black. I had previously had my hair colored about 5 months ago with permanent color and the individual was so super rough with my hair that I didn’t want to even let her touch up my color. Let me tell you, this product covered EVERY SINGLE GREY HAIR! And, I heard the temple area is the hardest to color. My hair was so soft and I have lots of hair and only used one box, but I would still order two just in case. I only touched up my edges in the front temple area and along where I wear my part. I’m so serious and I’m not paid at all for this review. Please give this a try. I did follow the directions verbatim except I shampooed my hair the same day. I rinsed the color out with slightly cool water in the shower and once the water ran clear, I commenced to shampoo with Shea Moisture for kids carrot and mango shampoo, which I’ve used for several years now on mine and my daughter’s hair and we both love it. I used the conditioner that came with the color also to deep condition my hair and used my normal TGIN Green Tea leave in as my styler along with Shea Moisture curl foam and flaxseed Eco styler gel. I also had no allergic reactions and I have very sensitive skin. I did not do a allergy test prior to using the color, though I would recommend doing that. Basically, this color is amazing, it didn’t blend the greys, they are completely gone.

I’ve been using this for over five years now, and it’s honestly the only one I reach for. It’s very DIY-friendly and easy to apply at home, even if you’re not experienced with coloring your own hair. What I appreciate most is that it doesn’t leave my hair feeling dry or damaged afterward — my hair still feels soft and healthy. The color comes out natural looking and consistent each time. I haven’t felt the need to switch brands because it’s been reliable and gentle on my hair.

The Clairol Natural Instincts Demi-Permanent Hair Dye in Blue Black is an excellent hair dye that effectively covers grey hair and offers long-lasting color. The dye works similarly to other hair-dye kits - simply add the color gel to the bottle of color creme, shake, apply the dye to your hair, and allow it to sit for 25 minutes before fully rinsing it out. The resulting dye job is a rich and highly pigmented black color to your hair. The dye covered my grey and brownish-black hair well, and the color lasts for weeks. It leans more towards black than blue, even in bright sunlight, and the color hasn't faded even after daily washes. The only real indicator that I've dyed my hair is when my hair finally starts to grow out. I liked how this dye didn't have a cloyingly strong chemical scent, and there was plenty of dye to color all of my hair. Overall, it's a good quality dye kit that I would get again.

My skepticism has turned into amazement with the Clairol Natural Instincts Demi-Permanent Hair Dye in shade #2 Black. I was initially unsure about the coverage because the mixture never appeared black during prep, but once applied, it immediately darkened and delivered rich, true black color. The coverage was impressive—it completely covered all my grays. I’ve washed my hair three times since applying it, and the color has held up beautifully without fading. The formula is gentle and left my hair feeling soft and healthy. This is a great option for anyone looking for long-lasting, natural-looking color without harsh chemicals.

Clairol’s Demi-Permanent Black Hair Color is perfect for making a bold shift or refreshing your dark shade without the damage of permanent dye. It’s rich, soft, and ideal for those who want shine and dimension without the long-term lock-in. 🖤 Color That Pops: Delivers a soft black result that looks natural and radiant—no flatness or harsh finish. Whether you’re toning down brassiness or trying something deeper, the color blends beautifully with most hair types and tones. 🪶 Gentle Formula: Ammonia-free and infused with ingredients like coconut oil and aloe vera, it’s designed to nourish while it colors. Great for anyone wanting darker pigment without compromising hair health. ⏱️ 25-Minute Magic: Quick processing time that’s easy to work into your schedule. And because it’s demi-permanent, you won’t have to worry about dramatic regrowth lines as it fades gradually. 💁🏽‍♀️ Great for First-Timers: Whether you’re testing the waters before going permanent or covering early grays, this product gives you just enough color commitment without the pressure. 🧴 Easy Application: Comes with everything you need—gloves, bottle, conditioner—and mixes up easily for mess-free color. Leaves hair feeling soft and shiny post-rinse. 🌟 Final Color Thought: If you're ready to try bold black with a soft edge, Clairol Natural Instincts Demi-Permanent Black is a safe and stunning way to do it. Shine-rich, low-maintenance, and hair-friendly—it’s the perfect pigment glow-up.

I like this product and like that it comes in a three pack. It is not a permanent hair color and doesn’t stain your skin. Leaves your hair very soft with a rich texture and not dried out looking

I have 4C hair that does not take color easily. It covers gray hairs but you will see them a little more after each wash. The black color is not shiny, but dull black shade. I would give it a 4 out of 5 if my hair accepted the color for longer