7NN Medium Intense Blonde Permanent Liquid Hair Color

I color my own hair

Looks great and didn't stain the tub

for my own use.

I’ve never used a black hair dye before. I’m always a copper sunset types of girl. Seeing the review on these resulting in black and shiny hair made me want to try. I was amaze that I did not need to put some sort of oil around the perimeter of my hair line. We usually have to do this with other permanent dyes. I had no stains with this one. I’ve only used 1 box already so I am not yet seeing the full black shiny look I’m going for but maybe it’s because I need to go through a few more boxes before getting that result. A friend of mine said the back of my head is a different shade than the front. Not sure why because the entire head as covered during the application process. I’m thinking that maybe when I’m showering and the water would always get in the back of my hair (which I don’t mind because the time is hot here 🇯🇲 ) it probably washed the color out overtime. I have always also seen where it was transferred to my pillowcase after forgetting to a sleep cap.

I gave the product a 5, however for those of you covering gray, the type of gray you are covering might not get covered. I've accepted those areas as highlights, but not all types of gray will accept the color. It's still great and I would not want to discount a product where my hair may be calling for a different product to satisfy those peculiar areas.

4A Medium Ash Brown Permanent Liquid Hair ColorDid not cover greys but did slightly change their color. Lifted my hair to a brown red, which wasn't what I was going for but I'll just go darker next time.

HOLY AMMONIA!I chose this specific one because I’m pregnant and I wanted to get back to my natural sun lit color to avoid dying my hair for this particular reason: the smell. I figured ok bleach free would be perfect but that certainly didn’t stop the smells— it was just all ammonia. I did thankfully have my covid19 mask and a bunch of shower caps that I ordered. I’m thankful that I did because my eyes were burning! I mixed it with my half a bottle of developer. My hair was originally like a light brown so it didn’t completely “bleach” blond my hair like I expected. I could’ve mixed it wrong, but I mean it does say that it doesn’t suggest use on brown hair at a certain darkness. Anyways overall, just like any other hair dye there will be some irritation and burning but it certainly wasn’t unbearable. I’ve had worse experiences with other brands. I trust ion better than the other store bought brands.

I have been using this product for quite a while. I really like it and get compliments from young and old. I have began to find it hard to purchase in Sally's because they often have only one or even none of this color available. That is why I got it this time from Amazon. The Amazon price is several dollars more.