

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.
✨ Unlock your perfect blonde with Wella’s breakthrough Me+ technology!
WELLA Koleston Perfect Me+ Rich Naturals Permanent Hair Colour Cream in Medium Blonde Ash delivers up to 100% grey coverage with pure, balanced colour and natural shine. Featuring innovative Me+ technology, it reduces free radicals to protect hair integrity while lifting up to 5 levels. This ammonia-free, salon-quality cream ensures professional results with lasting vibrancy and enhanced hair health.


| ASIN | B07FFFDV8C |
| Benefits | Shine Enhancing |
| Best Sellers Rank | 675 in Beauty ( See Top 100 in Beauty ) 14 in Permanent Hair Colour |
| Brand | Wella Professionals |
| Brand Name | Wella Professionals |
| Colour | 7/1 Medium Blonde Ash |
| Container Type | Tube |
| Customer Reviews | 4.6 out of 5 stars 14,511 Reviews |
| Full Cure Time | 35 Minutes |
| Global Trade Identification Number | 08005610626857 |
| Hair Color Permanence | Permanent |
| Hair Type | Blonde |
| Hair type | Blonde |
| Item Form | Cream |
| Item Type Name | Koleston Perfect Me+ Rich Naturals Permanent Hair Colour Cream, No. 7/1 Medium Blonde Ash |
| Item Weight | 0.08 Kilograms |
| Item form | Cream |
| Manufacturer | Coty Inc. |
| Manufacturer Part Number | 8005610626857 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | 8005610626857 |
| Number of Items | 1 |
| Package information | Tube |
| Product Warranty | 2 year manufacturer |
| Product benefits | Shine Enhancing |
| Recommended Uses For Product | Hair Salon |
| Unit Count | 60 millilitre |
E**A
Effective DIY Hair Colour
I used the Wella Koleston Perfect MePlus Deep Brown at home as a DIY treatment, and it works really well. The colour lasts nicely and, most importantly, it covers greys effectively, giving a natural and even finish. Application is straightforward, and the cream has a good consistency that spreads easily through the hair. Overall, a reliable choice for home hair colouring that delivers professional-looking results.
D**G
Colours true to what it says
Good product
M**H
Stress testing 12/81 on dark brown roots and sandy lengths
I've bleached my hair for a long time and decided to try this to lighten my roots and brighten up my lengths. My natural hair is dark-medium brown, in any case a bit darker than is recommended for this product. My hair was in good condition before using this and is naturally curly, therefore can be a bit dry. I used 40vol peroxide with this and applied conditioner on hair areas that I didn't want the product to penetrate as much. I applied the mixture to the rest of my head and left it for about 40-50 minutes. After rinsing, I found it had lifted my roots decently but the lengths were comparatively grey. Hair felt in good condition after one application. After rinsing, I mixed up some more 12/81 and used weaker peroxide (10 vol mixed with 40vol). I applied a second time to my entire head for 20 minutes, and my roots lifted to a really nice platinum colour. After I rinsed my second application, I did a bleach rinse on my lengths that were a bit over-toned (a bit blue-grey looking), so just be aware of over-toning already bleached hair. The bleach rinse got rid of the over-toned look and my overall hair result was bright platinum. My hair was left in better condition than it would be with my regular bleaching routine. Normally I need to bleach twice and tone to get this result, so I am really pleased. It is still drying, but not as damaging as powder bleach. I'm impressed!
S**R
Wella Koleston Perfect , well not so perfect !
This product is normally very good & gives great results. Unfortunately this time I wasn't.t able to tell as the courier lost the parcel but to give Amazon customer service their due they sorted out a refund straight away.
I**A
10/86
I recently tried the Wella Koleston Perfect Me+ Rich Naturals Permanent Hair Colour Cream in No. 10/86 Light Blonde Pearl-Violet, and I am really impressed with the results. Here’s my experience: Color Outcome: The Light Blonde Pearl-Violet shade is absolutely gorgeous. It provides a beautiful, cool-toned blonde with a subtle violet pearl reflection that gives my hair a unique, multidimensional shine. The color is vibrant yet natural-looking, without being too bold or artificial. If you’re looking for a cooler blonde with a hint of violet, this is a perfect choice. Application: The cream has a smooth consistency that’s easy to apply. It didn’t drip or run, which made the process a lot less messy compared to some other color products. The included instructions are clear and easy to follow, and I found the application time to be just right—around 30-40 minutes. Results: The color came out even, and my hair felt soft and healthy afterward. My hair was well-conditioned, and there wasn’t any noticeable dryness, which is a huge plus when using permanent hair dyes. I also noticed that the color didn’t fade as quickly as some other brands, and it stayed vibrant for weeks. Ammonia-Free Technology: The “Me+” technology in this color promises a reduced ammonia scent and lower levels of hair damage. I can confirm that the smell was much less overwhelming compared to other dyes I’ve used, and I didn’t experience any irritation on my scalp. Overall: Wella Koleston Perfect Me+ in No. 10/86 Light Blonde Pearl-Violet gives a stunning, cool-toned blonde with just the right touch of violet. It’s easy to use, gentle on the hair, and leaves you with shiny, healthy-looking results. I highly recommend this product to anyone seeking a fresh, cool blonde shade with a bit of pearl-violet depth!
L**D
Good but small quantity
Good product and easy to apply and spread evenly. However, I purchased two tubes and it was still not enough.
P**G
Brilliant grey coverage with no strong smell
This permanent hair colour cream does the job perfectly. The grey coverage is brilliant—it takes to stubborn greys really well and leaves a completely even, natural-looking finish. Another huge plus is that it doesn't have a strong, harsh chemical smell like a lot of other permanent dyes do, which makes using it a much nicer experience. It mixes well, goes on easily, and gives salon-quality results at home. Highly recommend if you want solid coverage.
M**S
Great!
Great
G**S
Trygg handel
Stort och bra utbud! Snabba leveranser!
R**N
Ramönchen’s Tipp
Klasse deckende Farbe ….👍
S**E
In periodo di quarantena, il miglior colore da applicare a casa 😉
Secondo la mia parrucchiera o hair stylist (di fatto lo è 😊) questo il miglior colore in commercio da lei consigliato per poterlo applicare da sola in periodo di quarantena al fine di poter coprire la famosa riscrescita. Io sono una castana chiara con colpi di sole molto sottili che danno solo la sfumatura al colore pertanto mi ha consigliato il n6.0 e il n.7.0 a 20 vol ( 30gr 6.0 più 20gr 7.0 più 75gr di Ossigeno Wella 20 vol). Ottimo risultato.
T**E
Très bien
Très bien
B**I
Confiance et qualité
Je rachète tous les mois depuis 2 ans, pas beaucoup d'odeurs, fonctionne très bien jamais déçu de cette marque
Trustpilot
2 days ago
4 days ago