Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3

I have used this semi permanent hair color in Light Auburn for years now. It's quick and easy to apply and the color lasts a long time. Completely covers my grey. The conditioner they provide leaves my hair soft and shiney, I would like a big bottle of that stuff! The color is very natural looking too. The instructions say put it on dry hair but I wet my hair first. I have very long hair and the dry method just didn't work for me. I apply it in the shower and rinse it in there too. So easy!

A wonderful product in a stunning color. I have been using it for many years and it saves me lots of money from paying for a dye job in a salon

I've been using various shades of Natural Instincts off and on for decades (currently 4RV on my medium-dark brown hair with some grays). I like that it keeps natural variation in color rather than making your hair flat, 1-tone like box permanent dyes. On my hair it has always stained long-term, so be forewarned. I redo it every 6 weeks or so as my roots come in and the top lightens a bit, but after the first couple of inches the hair has been dyed over several times and doesn't really fade. This has happened with all the colors I've used. That's fine with me. But if you're thinking you'll use this color for a month or two and will then be back to your natural color when it fades, you're going to be upset.

I really like this shade, but it definitely comes out lighter on strawberry blonde hair than the box suggests. Instead of a deep burgundy, it turned into a soft chocolate‑cherry color — still very pretty, just not as dark or dramatic. The formula itself is gentle, smells better than most dyes, and leaves my hair feeling soft thanks to the added oils. If you’re starting with lighter hair, just keep in mind that the final color will be more of a warm reddish‑brown with cherry tones rather than a true dark burgundy. Still, it’s a lovely shade and fades nicely over time.

Love my Natural Instincts- works great every time! Would definitely purchase again! 😊

I have natural gray and brown hair. I was worried on how it would take to my light gray. I absolutely love how it gave it a dimensional look. I left mine on for about 15 minutes. I will definitely get this again.

Total disappointment. I had my doubts anything marketed as semi/demi could turn my very dark, almost black hair the beautiful shade of red that was advertised on the box (where it specifically shows for black hair), and I was right. It was super disappointing, as I thought this would be less damaging than permanent box dye, and it wasn't, plus i got minimal color.. In very very very bright light or sunlight there's a slight purple/red tint, and my roots looks a lighter shade of BROWN, but that's it. I ordered 4RR, neutral darkest red. The directions are a bit unclear if you have "virgin" hair. I rarely treat my hair because I'm happy in my 30s I have minimal gray (knock on wood), and I bleached my hair for many years and wanted to undo a lot of the damage. So I occasionally get a gloss or glaze at the salon that's my natural shade to bring out tone and add shine, but that tends to cost $100+. So I decided to try this, over 7 months out from my last salon treatment. As I said earlier the directions were a bit unclear but I've box dyed in the past, so I did my roots first, fully saturated the rest of my dry, unwashed hair, and let sit for 20 minutes before rinsing and conditioning. Not only was my hair nothing like the color shown, it dried my hair out just like a permanent box dye would. The picture above is 4 days after coloring. I used the provided conditioner that night, and the following day used biotin treatment, because my hair felt like straw. Then I straightened it, thinking maybe the color might show, but all it did was show how fried my hair looked, before it started to curl and frizz thanks to high humidity. My natural hair is wavy to curly, prone to dryness and frizz. Because of my hair texture, I don't wash it everyday. So now, I'll have to wait until this washes out to go back to the salon, where they can maybe bring my hair back to it was before I tried this. But as an added bonus I have 2 boxes of dye I'll never use and I get to spend all summer 2021 looking like a scarecrow with straw hair, after spending all last summer locked in my home for the pandemic. Shame on you clairol.

I have been using this product for almost 30 years. It doesn't damage hair like permanent dyes. I use this every few months to give my hair a little color and touch up the roots.

I wish there was a permanent hair dye option for 4RR - Dark Red! So many reds are too bright, but this shade is a vivid dark auburn that does not lean purple/burgundy - I don't know that anyone would mistake it for being natural, but it is a trendy shade of red without being unprofessional.

Shiny and silky burgundy color. No allergic reaction occured

Different product did not come out dark auburn, came out chocolate brown Listed product shows different box and results in 20 mins.this one shows 10. I wanted the 20 min one

Works nicely easy to use

Good to use 👍