Clairol Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3

I have used this semi permanent hair color in Light Auburn for years now. It's quick and easy to apply and the color lasts a long time. Completely covers my grey. The conditioner they provide leaves my hair soft and shiney, I would like a big bottle of that stuff! The color is very natural looking too. The instructions say put it on dry hair but I wet my hair first. I have very long hair and the dry method just didn't work for me. I apply it in the shower and rinse it in there too. So easy!

A wonderful product in a stunning color. I have been using it for many years and it saves me lots of money from paying for a dye job in a salon

I recently tried Clairol Natural Instincts Semi-Permanent Hair Dye in the shade 4RV Dark Burgundy, and I couldn't be happier with the results! This product is a game-changer for anyone looking to add a rich, vibrant color to their hair without the commitment of permanent dye. The application process was straightforward and user-friendly. The included instructions were clear, and the creamy formula glided on smoothly, ensuring even coverage. I appreciated that it has a pleasant scent, which is a big plus compared to other dyes I've used in the past. The 4RV Dark Burgundy color is stunning! It delivered a deep, rich hue that beautifully enhanced my natural color. The shade is perfect for fall, providing that gorgeous, warm undertone that stands out in a subtle yet striking way. I've received numerous compliments since dyeing my hair! Ialso appreciate that Clairol Natural Instincts contains no ammonia and is infused with natural ingredients like aloe and coconut oil. It left my hair feeling soft and healthy rather than dry or damaged, which can often be a concern with hair dyes. Overall, Clairol Natural Instincts 4RV Dark Burgundy is an excellent choice for anyone wanting to experiment with color while keeping hair health in mind. It's affordable, easy to use, and delivers beautiful results. I highly recommend it to anyone looking to refresh their look without the commitment of a permanent dye. This product has definitely earned a permanent spot in my beauty routine! With its vibrant color payoff and nourishing formula, this dye is a must-try for anyone looking to elevate their hair game!

I really like this shade, but it definitely comes out lighter on strawberry blonde hair than the box suggests. Instead of a deep burgundy, it turned into a soft chocolate‑cherry color — still very pretty, just not as dark or dramatic. The formula itself is gentle, smells better than most dyes, and leaves my hair feeling soft thanks to the added oils. If you’re starting with lighter hair, just keep in mind that the final color will be more of a warm reddish‑brown with cherry tones rather than a true dark burgundy. Still, it’s a lovely shade and fades nicely over time.

I've been using various shades of Natural Instincts off and on for decades (currently 4RV on my medium-dark brown hair with some grays). I like that it keeps natural variation in color rather than making your hair flat, 1-tone like box permanent dyes. On my hair it has always stained long-term, so be forewarned. I redo it every 6 weeks or so as my roots come in and the top lightens a bit, but after the first couple of inches the hair has been dyed over several times and doesn't really fade. This has happened with all the colors I've used. That's fine with me. But if you're thinking you'll use this color for a month or two and will then be back to your natural color when it fades, you're going to be upset.

Love my Natural Instincts- works great every time! Would definitely purchase again! 😊

I don't know how they managed to mess this product up so good I used to use this when it was called Cinnaberry and it was the most beautiful color. No it doesn't seem to matter what color I buy it's always Orange. I also don't understand why I know color companies seem to understand what light brown looks like it's always so dark and ashy.

I have natural gray and brown hair. I was worried on how it would take to my light gray. I absolutely love how it gave it a dimensional look. I left mine on for about 15 minutes. I will definitely get this again.

I wish there was a permanent hair dye option for 4RR - Dark Red! So many reds are too bright, but this shade is a vivid dark auburn that does not lean purple/burgundy - I don't know that anyone would mistake it for being natural, but it is a trendy shade of red without being unprofessional.

Shiny and silky burgundy color. No allergic reaction occured

Different product did not come out dark auburn, came out chocolate brown Listed product shows different box and results in 20 mins.this one shows 10. I wanted the 20 min one

Works nicely easy to use

Good to use 👍