---
product_id: 9683679
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "$30.31"
currency: USD
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.us/products/9683679-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: US
region: United States of America
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** $30.31
**Availability:** ✅ In Stock

## Summary

> 🎨 Own your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** $30.31 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/9683679-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Radiance:** Enjoy vibrant, fade-resistant color that stays fresh for up to 9 weeks—because your look deserves endurance.
- • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **Complete Color Care Kit:** All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home.
- • **Gray Coverage Meets Conditioning:** Powerful gray coverage combined with a conditioning formula leaves hair silky, resilient, and luminous.
- • **Trusted Innovation by L’Oreal Paris:** Backed by decades of beauty tech expertise, this permanent hair color delivers professional-grade results you can trust.

## Overview

L’Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair color kit featuring a no-drip gel formula and UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with gray coverage and conditioning benefits that last up to 9 weeks, ensuring salon-quality vibrancy and shine from the comfort of home.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004C0K018 |
| ASIN  | B004C0K018 |
| Best Sellers Rank | #168 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 5A Medium Ash Brown |
| Container Type | Tube |
| Customer Reviews | 4.5 4.5 out of 5 stars (56,213) |
| Full Cure Time | 25 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is Discontinued By Manufacturer  | No |
| Item Form | Cream |
| Item Weight | 2.5 Ounces |
| Item model number  | U-HC-3562 |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Manufacturer Part Number | U-HC-3562 |
| Material Features | Fade-Resistant |
| Model Number | U-HC-3562 |
| Number of Items | 1 |
| Package Size Name | Single Pack |
| Product Benefits | Hair Coloring |
| Product Dimensions  | 2.4 x 3.6 x 6.2 inches; 2.5 ounces |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249253076 |
| UPC  | 071249253076 |
| Unit Count | 1.0 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 5A Medium Ash Brown
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81eOIrNOn+L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray, Medium Brown, 2 Oz(Packaging May Vary)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-10*