---
product_id: 865810
title: "Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce"
price: "$72.05"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/865810-aveda-men-pure-formance-grooming-clay-strong-hold-matte-finish
store_origin: US
region: United States of America
---

# 92% Naturally Derived Formula Strong Hold up to 24h Lightweight Matte Finish Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce

**Price:** $72.05
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your style game with the power of nature and precision hold.

## Quick Answers

- **What is this?** Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce
- **How much does it cost?** $72.05 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/865810-aveda-men-pure-formance-grooming-clay-strong-hold-matte-finish)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Matte Texture:** Achieve a modern, shine-free finish that looks fresh and natural, never greasy or stiff.
- • **Unmatched All-Day Control:** Lock your look with a strong, pliable hold that lasts from morning meetings to after-hours networking.
- • **Versatile Styling Freedom:** Work with fingers or comb to create any style, from sleek professional to casual weekend vibes.
- • **Eco-Chic Grooming Essential:** Certified B Corp and Leaping Bunny approved—join the movement of mindful men’s grooming.
- • **Purely Powerful Ingredients:** 92% naturally derived, vegan, and cruelty-free—style with confidence and conscience.

## Overview

Aveda Men Pure-Formance Grooming Clay is a 2.5 oz lightweight styling clay offering strong, pliable hold with a matte finish. Formulated with 92% naturally derived ingredients, it’s vegan, cruelty-free, and free from harsh chemicals. Perfect for all hair types, it provides texture and control without shine or stiffness, allowing versatile styling with fingers or comb. Certified B Corp and Leaping Bunny approved, it’s the go-to grooming essential for the modern professional man.

## Description

desertcart.com: Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce : Everything Else

Review: Best grooming clay, hands down - Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.
Review: Go to for a few years now - This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B002CMLS0A |
| Best Sellers Rank | #4,580 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Styling Clays |
| Customer Reviews | 4.7 4.7 out of 5 stars (1,774) |
| Is Discontinued By Manufacturer  | Yes |
| Item model number  | 18084851036 |
| Manufacturer  | Aveda |
| Product Dimensions  | 2.95 x 2.87 x 1.61 inches; 4.66 ounces |
| UPC  | 018084851036 |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 75 Milliliters
- **Material Type Free:** Cruelty Free
- **Product Benefits:** Gives strong, pliable hold.
- **Scent:** Citrus, Lavender

## Images

![Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce - Image 1](https://m.media-amazon.com/images/I/61x2yW94hRL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: What are the key benefits of Aveda Men Pure-Formance Grooming Clay?**
A: It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles.

**Q: What hair types does Aveda Men Pure-Formance Grooming Clay work best for?**
A: It works for all hair types and is particularly good at creating textured, natural looking styles.

**Q: How do I use Aveda Men Pure-Formance Grooming Clay?**
A: Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style.

**Q: What products should I pair with Aveda Men Pure-Formance Grooming Clay?**
A: This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best grooming clay, hands down
*by S***S on November 10, 2025*

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.

### ⭐⭐⭐⭐⭐ Go to for a few years now
*by J***5 on November 15, 2025*

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

### ⭐⭐⭐⭐⭐ The best for ladies with pixie cuts and fine hair!!
*by K***K on December 2, 2025*

Been using for my longer pixie style for at least 15 years or more. I have fine straight hair. I rub into scalp in the back of my head to volumize and thicken, and what is left on my hands I rub through my hair. They better never stop making it!!! I love it!! Smells great also! Washes out easily.

## Frequently Bought Together

- Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce
- Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz
- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-01*