--- product_id: 80719185 title: "Influencer: Building Your Personal Brand in the Age of Social Media" price: "$26.61" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/80719185-influencer-building-your-personal-brand-in-the-age-of-social store_origin: US region: United States of America --- # Influencer: Building Your Personal Brand in the Age of Social Media **Price:** $26.61 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Influencer: Building Your Personal Brand in the Age of Social Media - **How much does it cost?** $26.61 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/80719185-influencer-building-your-personal-brand-in-the-age-of-social) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love. Review: Great Focused Social Media Marketing Plan - Before reading this book, I was enthusiastic and passionate about sharing different makeup and nail design looks via Instagram. My following has been and continues to be organic interactive followers. I wanted and needed to increase my social media following. I needed to learn how to improve my social media profile, that can lead to increased followers. I knew that I need to improve my social media marketing plan. I seriously wanted to figure out, how to use social media to gain many more loyal, interactive followers. And, to gain followers to purchase my own cosmetics brand. This season I have launched my brand of skincare and makeup. (The launch of my own company was my ultimate goal.) These are the following things that I appreciated about this book, and is helpful for myself: 1. Before buying this book, I either spent my personal money on makeup products or I would receive free makeup products from different brands. Sometimes, I still record and post "sponsored content" for other beauty brands. Chapter 5: "Money," helped me to know exactly how to calculate the formula, to know the appropriate amount to charge to the beauty brand, that initiates contact with me. 2. The author explained the professional information that needs to be included on an influencers' profile. This was helpful. I needed to better organize the contact, heading, and other information, for my social media profiles to look more professional or polished. 3. Chapter 2: "The Audience," helped me with so many things that I was overlooking. The importance of engaging into genuine conversations or comments with the followers. Previously, I thought that the number of likes for a post was just enough. Now I realize that, I need to write questions about the product that is featured within the post. Also, in this chapter, there is a helpful list of #hashtags, that can be used when posting photo's or video's to social media. 4. This book has given me the guideline to become better at different aspects of operating my social media campaigns, posting and promotions. Over the months, I continue to use this book as a good reference, to help myself know the sensible, logical actions to do, to meet my social goals. I am 100% satisfied with this book purchase. Review: The BEST book on becoming a successful Influencer out there! - Everything you have ever wanted to know about what it takes to become a financially successful influencer is answered in this book. Brittany goes into every detail you can imagine about what you should charge according to viewer engagement and subscribers. The information contained in "Influencer" can be used for influencers in all industries not just beauty. It's basically the same across the board. It would take hours upon hours (and probably days) of googling to even get 25% of the techniques found in this paperback. Trust me, I've tried and rates are not revealed or spoken about like it's some super secret or something. You will learn about Influencer marketing jargon, how to create a media sheet and why a blog is just as important as having social media. You won't regret purchasing and will learn in literally a couple of days what would otherwise take years to pick up on your own. I feel so much more confident as a future influencer in negotiating my own rates now from reading this book. Some background, I once paid an introductory price of $50 for a $98 "influencer" manual from a "lifestyle" blogger that only contained 30 pages and 80% of it was completely useless to me. At least 10 of those 30 pages were blank pages you were supposed to write "notes" on. The author had done a series of campaigns, so I thought they would be revealing some of their secrets to game. Nope. Needless to say, it was a complete waste of time and I couldn't even tell you where it is now. I felt I got played and it turned me off from the person immensely. I unsubbed from all of their platforms vowing to never again be scammed like that again. You won't with "Influencer". It's really the only book you'll ever need on the subject. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #402,403 in Books ( See Top 100 in Books ) #8 in Social Media for Business #14 in Social Media Guides #29 in Web Marketing (Books) | | Customer Reviews | 4.5 out of 5 stars 1,846 Reviews | ## Images ![Influencer: Building Your Personal Brand in the Age of Social Media - Image 1](https://m.media-amazon.com/images/I/71NeQK9s3lL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great Focused Social Media Marketing Plan *by G***Y on March 14, 2020* Before reading this book, I was enthusiastic and passionate about sharing different makeup and nail design looks via Instagram. My following has been and continues to be organic interactive followers. I wanted and needed to increase my social media following. I needed to learn how to improve my social media profile, that can lead to increased followers. I knew that I need to improve my social media marketing plan. I seriously wanted to figure out, how to use social media to gain many more loyal, interactive followers. And, to gain followers to purchase my own cosmetics brand. This season I have launched my brand of skincare and makeup. (The launch of my own company was my ultimate goal.) These are the following things that I appreciated about this book, and is helpful for myself: 1. Before buying this book, I either spent my personal money on makeup products or I would receive free makeup products from different brands. Sometimes, I still record and post "sponsored content" for other beauty brands. Chapter 5: "Money," helped me to know exactly how to calculate the formula, to know the appropriate amount to charge to the beauty brand, that initiates contact with me. 2. The author explained the professional information that needs to be included on an influencers' profile. This was helpful. I needed to better organize the contact, heading, and other information, for my social media profiles to look more professional or polished. 3. Chapter 2: "The Audience," helped me with so many things that I was overlooking. The importance of engaging into genuine conversations or comments with the followers. Previously, I thought that the number of likes for a post was just enough. Now I realize that, I need to write questions about the product that is featured within the post. Also, in this chapter, there is a helpful list of #hashtags, that can be used when posting photo's or video's to social media. 4. This book has given me the guideline to become better at different aspects of operating my social media campaigns, posting and promotions. Over the months, I continue to use this book as a good reference, to help myself know the sensible, logical actions to do, to meet my social goals. I am 100% satisfied with this book purchase. ### ⭐⭐⭐⭐⭐ The BEST book on becoming a successful Influencer out there! *by A***Y on March 30, 2019* Everything you have ever wanted to know about what it takes to become a financially successful influencer is answered in this book. Brittany goes into every detail you can imagine about what you should charge according to viewer engagement and subscribers. The information contained in "Influencer" can be used for influencers in all industries not just beauty. It's basically the same across the board. It would take hours upon hours (and probably days) of googling to even get 25% of the techniques found in this paperback. Trust me, I've tried and rates are not revealed or spoken about like it's some super secret or something. You will learn about Influencer marketing jargon, how to create a media sheet and why a blog is just as important as having social media. You won't regret purchasing and will learn in literally a couple of days what would otherwise take years to pick up on your own. I feel so much more confident as a future influencer in negotiating my own rates now from reading this book. Some background, I once paid an introductory price of $50 for a $98 "influencer" manual from a "lifestyle" blogger that only contained 30 pages and 80% of it was completely useless to me. At least 10 of those 30 pages were blank pages you were supposed to write "notes" on. The author had done a series of campaigns, so I thought they would be revealing some of their secrets to game. Nope. Needless to say, it was a complete waste of time and I couldn't even tell you where it is now. I felt I got played and it turned me off from the person immensely. I unsubbed from all of their platforms vowing to never again be scammed like that again. You won't with "Influencer". It's really the only book you'll ever need on the subject. ### ⭐⭐⭐⭐⭐ Digest this, it serves up plenty of great info! *by H***W on October 2, 2020* I wrote a best seller, The 21 Laws of Influence back in 2004. This topic has fascinated me for a couple of years. I've been reading and exploring the role of 'new influencers' and how to pivot my existing influence and expertise in one field to another that I am equally an expert in, but no where near as well known. In transitioning from corporate expert to fashion, self-tanning, and skin care expert I've been researching, read countless articles and books, and mostly wasted tons of time trying to figure out the business side of Influencers. In reading most books, I actually felt like banging my head on the wall while screaming "Why did they feel motivated to write NOTHING of value while constantly 'pitching' their courses. In fact, more than half are consistent in touting that writing an Amazon best-seller is the absolute best route to influencer status! Since I know this field, and know that most in publishing think this is nonsense, I thought after reading every book: "OH MY WORD! NOOOOOOOO! This can't be correct - it just doesn't seem plausible as a strategy to build any business, much less a good business preposition for the company booking an influencer... Why would they really care if you scammed your way to Amazon best seller status?" Then, thankfully, and FINALLY I found this book! My recommendation: Read it! Take notes. Digest it. If you plan to start this journey, start with this knowledge. Understanding the goals, the strategy and building from there just makes the most sense. Well worth the read. I plan on jump starting with some of what I learned here. I'll let you know how it goes....launching in a couple of weeks :) ## Frequently Bought Together - Influencer: Building Your Personal Brand in the Age of Social Media - Hook Point: How to Stand Out in a 3-Second World - The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/80719185-influencer-building-your-personal-brand-in-the-age-of-social](https://www.desertcart.us/products/80719185-influencer-building-your-personal-brand-in-the-age-of-social) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-20*