--- product_id: 7970458 title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit" brand: "l'oreal paris" price: "$32.03" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/7970458-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye store_origin: US region: United States of America --- # Up to 9 weeks fade-defying color No-drip gel formula for precise application UV filter & Vitamin E shine protection Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** $32.03 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with Superior Preference — where color meets confidence! ## Quick Answers - **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** $32.03 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/7970458-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home. - • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance. - • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand. - • **Gray Coverage & Conditioning:** Seamlessly covers gray hair while infusing your locks with conditioning agents for silky, resilient texture. - • **Trusted Innovation by L’Oréal:** Backed by decades of beauty tech expertise, this formula combines cutting-edge science with premium quality for your ultimate hair transformation. ## Overview L’Oréal Superior Preference Luminous Fade-Defying Permanent Hair Color delivers rich, radiant blonde tones with up to 9 weeks of fade-resistant vibrancy. Featuring a no-drip gel formula for precise application and a UV-filtered, Vitamin E-infused conditioner, this all-in-one kit ensures superior gray coverage and lasting shine for all hair types. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B000KOWJ28 | | Best Sellers Rank | #3 in Hair Color | | Is Discontinued By Manufacturer | No | | Item Model Number | CX | | Manufacturer | L'Oreal Paris | | Product Dimensions | 6.3 x 3.55 x 2.25 inches; 0.35 ounces | | Upc | 071249253342 | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 10NB Ultimate Natural Blonde - **Item Form:** Gel - **Package Information:** Bottle - **Product Benefits:** Conditioning, Hair Coloring ## Images ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81HdP110zsL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ No Orange Tones, Just Perfect Color *by on Reviewed in the United States April 12, 2026* I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues.The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes.After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural.Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again. ### ⭐⭐⭐⭐⭐ Best hair color for home use. *by on Reviewed in the United States May 29, 2026* L'Oreal Preference is the best hair color. Color turns out rich and makes the hair shine. ### ⭐⭐⭐⭐⭐ Beautiful *by on Reviewed in the United States June 5, 2026* These are excellent, high-quality dyes; they leave the hair silky and not at all rough. I used them and they exceeded my expectations—the resulting color was gorgeous. I highly recommend them. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 10 Lightest Ultimate Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/7970458-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.us/products/7970458-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-11*