--- product_id: 779256788 title: "Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein 8.5 oz" brand: "nexxus" price: "$75.86" currency: USD in_stock: true reviews_count: 5 category: "Nexxus" url: https://www.desertcart.us/products/779256788-blonde-assure-purple-shampoo-color-care-shampoo-for-blonde-hair store_origin: US region: United States of America --- # Purple pigment neutralizes brassiness Keratin protein strengthens hair Proudly made in the USA Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein 8.5 oz **Brand:** nexxus **Price:** $75.86 **Availability:** ✅ In Stock ## Summary > 💜 Keep your blonde bold and brilliantly brass-free! ## Quick Answers - **What is this?** Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein 8.5 oz by nexxus - **How much does it cost?** $75.86 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/779256788-blonde-assure-purple-shampoo-color-care-shampoo-for-blonde-hair) ## Best For - nexxus enthusiasts ## Why This Product - Trusted nexxus brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Strengthen & Shine:** Infused with keratin protein to rebuild and fortify hair from root to tip, ensuring resilient, glossy locks. - • **Proudly American-Made:** Crafted in the USA with premium ingredients for trusted quality and performance. - • **Lightweight & Nourishing:** Gentle formula cleanses without stripping, leaving hair soft, manageable, and hydrated. - • **Brass-Free Blonde, Always:** Powerful purple pigments keep your blonde fresh and vibrant, banishing unwanted yellow tones. - • **Salon-Quality Care at Home:** Experience professional-grade color care without the salon price or hassle. ## Overview Nexxus Blonde Assure Purple Shampoo is a keratin-enriched, color-care shampoo designed specifically for blonde hair. Its purple pigment neutralizes brassiness while strengthening hair with protein, delivering salon-quality results in an 8.5 oz bottle made in the USA. ## Description Review: You wont regret your purchase - Definitely worth the money. Product lightened very well on the first wash. I left it in for 5 minutes. I would say 2 washes with this stuff and the brace will disappear. Very effective. The color came out blonde like when I first had it done at the solan. Review: Review - Dulled the yellow somewhat but not as well as the reviews had led me to believe. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07M9WGY9R | | Active Ingredients | keratin | | Best Sellers Rank | #513,395 in Beauty ( See Top 100 in Beauty ) #16,991 in Shampoos | | Brand | Nexxus | | Customer Reviews | 4.5 out of 5 stars 2,994 Reviews | | Global Trade Identification Number | 00605592005893 | | Item Dimensions | 50 x 76 x 210 Millimeters | | Item Form | Liquid | | Item Type Name | shampoo | | Item Weight | 274 g | | Item dimensions L x W x H | 50 x 76 x 210 Millimeters | | Liquid Volume | 250 Millilitres | | Manufacturer Part Number | NI-4R7B-38QJ | | Model Number | 605592005893 | | Number of Items | 1 | | Suitable Hair Color | Silver | | UPC | 605592005893 | | Unit Count | 240.9 Grams | ## Product Details - **Brand:** Nexxus - **Item Form:** Liquid - **Liquid Volume:** 250 Millilitres - **Number of Items:** 1 - **Item Weight:** 274 g - **Item dimensions L x W x H:** 50 x 76 x 210 Millimeters - **Suitable Hair Colour:** Silver - **Active Ingredients:** keratin - **Net Quantity:** 240.9 Grams - **Global Trade Identification Number:** 00605592005893 ## Images ![Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein 8.5 oz - Image 1](https://m.media-amazon.com/images/I/71xJ1ajgivL.jpg) ## Questions & Answers **Q: Is this product appropriate for natural blonde/platinum hair?** A: I think if your natural blond hair has a tendency to turn a bit coppery, I think it helps. **Q: Is there a reason why you don't offer the conditioner on amazon? Maybe as a set?** A: The conditioner wasn’t available at the time of the shampoo purchase. Thanks! **Q: Hello. Is this product tested on animals? Thanks in advance.** A: Nexxus is NOT cruelty free. Nexxus is owned by Unilever, a company that tests on animals. **Q: Does the nexxus blonde assure shampoo and conditioner come in larger bottles? is the blonde assure the same as color assure?** A: Our Nexxus Blonde Assure Shampoo and Conditioner is only available in one size, at this time. While our Color Assure is good for any color hair, the Blonde Assure is designed specifically for blond or silver hair to reduce any brassy tones. ## Customer Reviews ### ⭐⭐⭐⭐⭐ You wont regret your purchase *by M***O on 29 April 2026* Definitely worth the money. Product lightened very well on the first wash. I left it in for 5 minutes. I would say 2 washes with this stuff and the brace will disappear. Very effective. The color came out blonde like when I first had it done at the solan. ### ⭐⭐⭐ Review *by T***K on 18 June 2025* Dulled the yellow somewhat but not as well as the reviews had led me to believe. ### ⭐⭐⭐⭐⭐ MUY BUENO *by M***S on 23 March 2020* LO UTILIZO CON EL CABELLO EN SECO PARA MATIZAR MI BALAYAGE.... ME ENCANTA ## Frequently Bought Together - Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz - Nexxus Blonde Assure Purple Keratin Conditioner for Blonde and Bleached Hair, 8.5 oz - Nexxus Heat Defense Spray Prep & Protect for 450 degree heat protection, with StyleProtect Technology 6 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/779256788-blonde-assure-purple-shampoo-color-care-shampoo-for-blonde-hair](https://www.desertcart.us/products/779256788-blonde-assure-purple-shampoo-color-care-shampoo-for-blonde-hair) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-23*