---
product_id: 740269467
title: "L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz"
brand: "l'oreal paris"
price: "$40.49"
currency: USD
in_stock: true
reviews_count: 6
category: "L'oreal Paris"
url: https://www.desertcart.us/products/740269467-loreal-paris-elvive-color-vibrancy-anti-brassiness-purple-shampoo-color
store_origin: US
region: United States of America
---

# Instant brass tone neutralizer Purple pigment power Nourishing coconut oil L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

**Brand:** l'oreal paris
**Price:** $40.49
**Availability:** ✅ In Stock

## Summary

> 💜 Say goodbye to brass, hello to brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz by l'oreal paris
- **How much does it cost?** $40.49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/740269467-loreal-paris-elvive-color-vibrancy-anti-brassiness-purple-shampoo-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fresh Citrus Scent:** Delightful orange fragrance leaves hair smelling fresh and clean.
- • **Nourishing Formula:** Infused with coconut oil to deeply hydrate and revitalize color-treated hair.
- • **Multi-Tone Compatibility:** Perfect for highlighted brunettes, blondes, and grey hair seeking vibrant color.
- • **Salon-Quality Color Care:** Professional-grade formula ensures long-lasting vibrancy and shine.
- • **Instant Brass Tone Neutralization:** Purple pigments target and neutralize yellow & orange hues in just one wash.

## Overview

L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is a 6.7 fl. oz professional-grade hair care solution designed to instantly neutralize unwanted yellow and orange tones in color-treated hair. Enriched with purple pigments and nourishing coconut oil, it revitalizes and hydrates highlighted brunette, blonde, and grey hair while leaving a fresh orange scent. Trusted by over 6,000 users with a 4.5-star rating, this shampoo delivers salon-quality vibrancy and shine in just one use.

## Description

Ingredients 1170890 Aqua / Water / UAE, Sodium Auryl Sulfate, Coconut Bettane, Glycol Distearate, Cocamide Mipa, Sodium Lauryl Sulfate, Perfume/Fragrance, Sodium Chloride, Amodimethiconic, Sodium Benzoo. CITRECITRACID, Sodium Hydroxide, Hexylene Glycol, Polyquaternium-7, Polyquaternium-10, CI 60730 / Violet Acid 43, Salicylic Acid, Carbomer, Linalolol, Canine Hexagyl, Triple-6, Benzyl Salyl. YLate, BenAAAZYL Alcohol, Limonene, Amyl Cinnamal, Coumarin, Citronellol, CETRIMONIUM CHLUL, ETHYLHEXYL SALICYLATE, NUCIFERA COCONUT OIL / ALPHA-ISOMETIL IONONONONONE CODE D24 188/188 Directions apply to damp hair, massage to lather, leave on for at least one use and rinse thoroughly.

Review: This product came very quick - This really works
Review: Good

## Features

- Revitalize copper-colored hair and add nutrition to it with Elvive Color Vibrancy Anti-Copper Purple Shampoo
- Purple shampoo enriched with purple pigments to instantly neutralize copper yellow and orange tones and nourish hair in 1 use.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07X4GYKDF |
| ASIN  | B07X4GYKDF |
| Best Sellers Rank | 37,013 in Beauty ( See Top 100 in Beauty ) 1,339 in Shampoos (Beauty) |
| Brand | L'Oreal Paris |
| Country of origin  | France |
| Customer Reviews | 4.5 4.5 out of 5 stars (6,075) |
| Customer reviews | 4.5 4.5 out of 5 stars (6,075) |
| Date First Available | 25 April 2024 |
| Format | Liquid |
| Item dimensions L x W x H | 6.3 x 3.3 x 17.2 centimetres |
| Item model number | 3600523826940 |
| Item model number  | 3600523826940 |
| Item weight | 0.23 Grams |
| Package Weight | 0.23 Kilograms |
| Package dimensions | 17 x 6.8 x 3.2 centimetres |
| Product Dimensions | 6.32 x 3.3 x 17.2 cm; 0.23 g |
| Product Dimensions  | 6.32 x 3.3 x 17.2 cm; 0.23 g |
| Scent | Orange |
| Special features | Tone Neutralizer |
| Volume | 6.7 Fluid Ounces |

## Product Details

- **Age range (description):** Adult
- **Brand:** L'Oreal Paris
- **Hair type:** Dyed
- **Item form:** Liquid
- **Scent:** Orange

## Images

![L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz - Image 1](https://m.media-amazon.com/images/I/81ppy6+RYJL.jpg)
![L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz - Image 2](https://m.media-amazon.com/images/I/819cn51bjaL.jpg)
![L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz - Image 3](https://m.media-amazon.com/images/I/A1p3PSlIpsS.jpg)
![L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz - Image 4](https://m.media-amazon.com/images/I/A1tEPcSG7OS.jpg)
![L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, Neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz - Image 5](https://m.media-amazon.com/images/I/A1GsJDNEzpS.jpg)

## Questions & Answers

**Q: what is is the shampoo color?**
A: Hi, thank you for reaching out to L'Oreal regarding the Elvive Color Vibrancy Anti-Brass Purple Shampoo. This shampoo is a purple color.

**Q: Is this sulfate free?**
A: Hello, 
As a global leader, L'Oréal is dedicated to rigorous standards of manufacturing excellence that result in the highest product quality. The products we sell meet the most stringent standards for safety. Consumer safety is paramount and we allow no compromise on this issue.

All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.

This product does contain Sulfate.

A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.

We hope this information is helpful.

**Q: Is this the best purple shampoow? Any other suggestions? How does it smell?**
A: The Fanola is the best purple shampoo I ever bought: https://www.amazon.com/Fanola-No-Yellow-Shampoo-350/dp/B00CGPMEAQ?th=1

This stuff dried out my hair, and made it look dull and frizzy.  Try the Fanola its $10 for 1/2 a liter (16.5 ounces)  and $15 for a liter (33 ounces).

**Q: I have platinum hair with cotton candy pink ends. Will this work with the pink or will it turn it another color? The blonde is getting brassy.**
A: Hi There, thanks for reaching out! Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use. This shampoo should not change your pink color. We thank you for your interest in Loreal!

## Customer Reviews

### ⭐⭐⭐⭐⭐ This product came very quick
*by J***Y on 27 February 2026*

This really works

### ⭐⭐⭐⭐⭐ Review
*by C***A on 14 July 2025*

Good

### ⭐⭐⭐⭐⭐ Review
*by K***M on 13 January 2026*

This shampoo was great for my hair! I dye it blonde and it really helps keep the brass away. I used it about twice or three times a week and it really was effective for me. You can use it as much or little as you’d like depending on the shade you like your hair to be! Didn’t dry my hair out either. It also didn’t have too strong of a scent for me personally.

## Frequently Bought Together

- L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
- L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-13*