---
product_id: 735942843
title: "The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power"
price: "$95.67"
currency: USD
in_stock: true
reviews_count: 7
url: https://www.desertcart.us/products/735942843-the-business-of-platforms-strategy-in-the-age-of-digital
store_origin: US
region: United States of America
---

# The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

**Price:** $95.67
**Availability:** ✅ In Stock

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- **What is this?** The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
- **How much does it cost?** $95.67 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/735942843-the-business-of-platforms-strategy-in-the-age-of-digital)

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## Description

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from desertcart and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

Review: 最新の研究成果を本書一冊で - デジタル戦略を考える企業人にとって必須の力作。最新の研究成果を一冊で俯瞰できる。
Review: 新品に見えない - 配送予定日よりも遅れて届き、かつ配送状況が悪かったのか元からなのかわかりませんが、新品のはずが傷がついた状態でした。中も落丁があり、新品か疑わしく思ってしまいます。

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Amazon Bestseller | #36,312 in Foreign Language Books ( See Top 100 in Foreign Language Books ) #1 in eBay #2 in Memory Management Algorithms #28 in Computer Network Administration |
| Customer Reviews | 4.5 out of 5 stars 297 Your Review |

## Images

![The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power - Image 1](https://m.media-amazon.com/images/I/71zcMeb1khL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 最新の研究成果を本書一冊で
*by 寅***寅 on August 14, 2019*

デジタル戦略を考える企業人にとって必須の力作。最新の研究成果を一冊で俯瞰できる。

### ⭐ 新品に見えない
*by K***A on August 29, 2020*

配送予定日よりも遅れて届き、かつ配送状況が悪かったのか元からなのかわかりませんが、新品のはずが傷がついた状態でした。中も落丁があり、新品か疑わしく思ってしまいます。

### ⭐⭐⭐⭐⭐ Erudite and Comprehensive
*by M***N on August 8, 2020*

I’ve read quite a few books on platforms and they differentiate in different ways. As a reader with a general interest in platform businesses but not an owner in one myself, this one may have been the best I have read. It’s somewhat dense - not in length but in information. And it’s written with a level of erudition and attention to detail that is appreciated by the scrupulous reader while not being too arcane for the novice reader. If you are looking to start your own platform business then you wouldn’t find the information useful in it’s entirety. The most manifest example being when the authors spent a good amount of time talking about the responsibility a platform needs when it transitions from being a smaller and scrappy company to a larger and more influential platform. While as a general interest reader I found the discussion and examples very interesting like for example the difference between the 2008 mindset of Facebook and its CEO Mark Zuckerberg versus the 2018 version (with hundreds of millions of users Facebook has the moral responsibility now that it didn’t quite harbor back in its early race for market hegemony). Someone reading for practical advice on the other hand, are most likely not going to be at the stage of their platform businesses were they are at any given moment going to be targeted by lawmakers and impugned by ethical and moral arbiters. Nevertheless, most people can find actionable advice within the first half of the book. With adherence to data, the authors observe why most marketplaces fail and how the ones that succeed do so. This book is a must read but not always a first-read. It’s the perhaps first book you read when you have a platform business that is up and running (or you own a fairly large traditional business that you want to convert into a platform). For anybody else, I would suggest The Lean Marketplace while keeping this book as an essential read on your journey.

## Frequently Bought Together

- The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
- Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
- Matchmakers: The New Economics of Multisided Platforms

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-12*