--- product_id: 733209075 title: "Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1" brand: "clairol" price: "$36.52" currency: USD in_stock: true reviews_count: 5 category: "Clairol" url: https://www.desertcart.us/products/733209075-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion store_origin: US region: United States of America --- # HydraShine Conditioner for moisturizing shine Color Boost Glaze for instant color refresh TrueColorSeal tech locks color, fights water-fade Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 **Brand:** clairol **Price:** $36.52 **Availability:** ✅ In Stock ## Summary > 🎉 Turn heads with Intense Passion Plum—vibrancy that won’t quit! ## Quick Answers - **What is this?** Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 by clairol - **How much does it cost?** $36.52 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/733209075-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion) ## Best For - clairol enthusiasts ## Why This Product - Trusted clairol brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-in-One Kit:** Includes permanent color cream, activator, conditioner, gloves, and instructions—everything you need for a flawless at-home transformation. - • **Moisturizing Shine:** HydraShine Conditioner smooths and nourishes hair, leaving a salon-quality glossy finish. - • **Instant Color Boost:** Color Boost Glaze lets you amplify your plum hue anytime—because your look deserves to pop on demand. - • **Subtle Yet Striking:** Perfect for darker hair tones seeking a sophisticated hint of purple that shines brilliantly in the light. - • **Unstoppable Vibrancy:** TrueColorSeal technology ensures your Intense Passion Plum stays vivid and fresh, no matter what. ## Overview Clairol Bold & Bright Permanent Hair Dye in Intense Passion Plum delivers long-lasting, vivid purple hues with TrueColorSeal technology to prevent fading. The included HydraShine Conditioner moisturizes and smooths hair for a glossy finish, while the Color Boost Glaze offers easy color refreshes. This all-in-one kit is designed for professional-quality results at home, ideal for millennials seeking bold, vibrant hair with effortless maintenance. ## Description INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it! Review: This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results! Review: Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair. ## Features - UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. - MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair. - INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime. - Shade: Intense Passion Plum, with vivid purple hues that create a spark - One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0CP2S96T5 | | ASIN | B0CP2S96T5 | | Best Sellers Rank | #39,302 in Beauty ( See Top 100 in Beauty ) #447 in Permanent Hair Color | | Brand Name | Clairol | | Color | V3 Intense Violet | | Container Type | Box | | Customer Reviews | 4.4 4.4 out of 5 stars (2,531) | | Customer reviews | 4.4 4.4 out of 5 stars (2,531) | | Date First Available | 30 May 2025 | | Department | Women | | Global Trade Identification Number | 04064666595061 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Cream | | Item Weight | 218 g | | Manufacturer | Wella | | Manufacturer | Wella | | Manufacturer Part Number | bold-&-bright-|-clairol-us-b849e77b9d | | Manufacturer reference | bold-&-bright-|-clairol-us-b849e77b9d | | Material Features | TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. | | Number of Items | 1 | | Product Benefits | Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish | | Product Dimensions | 6.02 x 9.04 x 16.03 cm; 217.72 g | | Unit Count | 5.48 Fluid Ounces | ## Product Details - **Brand:** Clairol - **Colour:** V3 Intense Violet - **Item form:** Cream - **Package information:** Box - **Product benefits:** Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish ## Images ![Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81SiA5jy-4L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Are Clairol Nice ’n Easy Pure Brunettes products permanent?** A: Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks. **Q: What is the sachet in the box for?** A: It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color. **Q: Should I apply Clairol Bold & Bright products to dry or damp hair?** A: You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths. **Q: Does the length of my hair make any difference to the amount of color I’ll need?** A: If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application. **Q: Does Clairol Bold & Bright provide gray coverage?** A: It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by C***Y on 31 March 2026* This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results! ### ⭐⭐⭐⭐⭐ Review *by A***Y on 14 April 2026* Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair. ### ⭐⭐⭐⭐⭐ Review *by J***E on 14 March 2026* Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!! ## Frequently Bought Together - Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) - Clairol Natural Instincts Bold Permanent Hair Dye, F66 Dragon Fuchsia Hair Color, Pack of 1 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/733209075-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion](https://www.desertcart.us/products/733209075-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-04-27*