---
product_id: 722346010
title: "Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Peroxide-Free, Vibrant Red Color, WRATH, 8 Fl Oz (Pack of 2)"
brand: "arctic fox"
price: "$81.06"
currency: USD
in_stock: true
reviews_count: 9
category: "Arctic Fox"
url: https://www.desertcart.us/products/722346010-semi-permanent-hair-dye-vegan-and-cruelty-free-conditioning-ammonia
store_origin: US
region: United States of America
---

# 100% vegan & cruelty-free Conditioning, ammonia & peroxide-free Vibrant, long-lasting red Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Peroxide-Free, Vibrant Red Color, WRATH, 8 Fl Oz (Pack of 2)

**Brand:** arctic fox
**Price:** $81.06
**Availability:** ✅ In Stock

## Summary

> 🔥 Own your bold with cruelty-free color that cares 🌱

## Quick Answers

- **What is this?** Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Peroxide-Free, Vibrant Red Color, WRATH, 8 Fl Oz (Pack of 2) by arctic fox
- **How much does it cost?** $81.06 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/722346010-semi-permanent-hair-dye-vegan-and-cruelty-free-conditioning-ammonia)

## Best For

- arctic fox enthusiasts

## Why This Product

- Trusted arctic fox brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Customizable Shades:** Mix Wrath with other Arctic Fox colors for a personalized crimson that’s uniquely yours.
- • **Long-Lasting Vibrancy:** Enjoy up to 6-8 weeks of fade-resistant color that smells sweet and resists smearing.
- • **Bold & Dimensional Red:** Achieve intense, multi-tonal red with berry undertones that evolve beautifully over weeks.
- • **Nourish While You Color:** Gentle conditioning formula keeps hair soft, shiny, and healthy with every application.
- • **Clean & Conscious Coloring:** Formulated without ammonia, peroxide, or animal by-products—safe for you and the planet.

## Overview

Arctic Fox Semi-Permanent Hair Dye in Wrath delivers a vibrant, deep red shade with berry undertones using a vegan, cruelty-free formula free from ammonia and peroxide. This conditioning dye nourishes hair while providing long-lasting, fade-resistant color that can be customized by mixing shades. Ideal for pre-lightened hair, it offers a safe, ethical, and salon-quality coloring experience at home.

## Description

desertcart.com : Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Peroxide-Free, Vibrant Red Color, WRATH, 8 Fl Oz (Pack of 2) : Beauty & Personal Care

Review: Love Arctic Fox! - I recently colored my teen daughter's whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank.
Review: Just buy this already! - Updated for two years of using Arctic Fox! I exclusively used Arctic Fox on my bleached hair for that time (until it grew out) and these are hands-down the most amazing deposit colors I have ever found. For reference: I have also used Manic Panic, Pravana, and Joico in the past before switching to this. My attached picture shows the color at it's boldest and brightest. In this picture I had only bleached my hair a handful of months prior and this was after maybe the third time I reapplied the color (note that I never reapplied my bleach after the first application). In the beginning of using this color I would have to refresh the Arctic Fox about once every month or so, but after about 8 months I could stretch the time in between to two months. When I got closer a year and a half, I barely ever had to reapply the color because my hair was pretty much "stained" purple (in a good way) at that point, so any fresh color stayed nice and long. When I applied the color, I would put it all over and cover it up with a shower cap. Then I would let it process for 6 hours before I washed it out. As time went on, I wouldn't have to process as long. About a year in I would only do 4 hours and near the two year mark I would only do 2-3 hours. Please, please note that you DO NOT have to process this long, you only need to wait about a half hour to an hour. I personally liked processing for several hours because the first week or so after coloring my hair would be dark (almost black) and I thought it looked like raven feathers! Processing longer also helps the color last longer because the more that you deposit into your hair strand, the more that needs to come out overall. The color in the picture was taken two or three weeks after coloring to the dark, raven color and then washing my hair every other day in lukewarm water (I never used cold water when washing my hair). I also avoided scrubbing the ends of my hair and did my best to focus my shampoo at only the roots. You can't tell from this picture, but even the roots of my hair turned purple. In sunlight it would be such a bright shade of purple that the tops of my hair almost looked like they had been bleached too! I like to say the color fades sideways instead of fading out completely because they sort of change colors as time passes instead of going back to the bleached blonde or white. The Purple Rain starts as the very violet-blue purple in the picture and eventually fades sideways into sort of a pinky purple (think Gamora from Guardians of the Galaxy) for me. After the color changes instead of washing out further it just starts looking a bit dull and not as shiny as it does at first, that's when you know it's time for a touch-up. If you want to keep the color the same for longer you can always add some of the color to your normal conditioner, but I never did. I changed my color several times as well, but I always stayed within the rules of the color wheel and never tried a color that wasn't mixed from or mixed into the next color; so I tried blues, pinks, and red from my purple. Every time I planned to do this I would wash my hair with hot water and scrub my ends with shampoo for about a week prior to changing the color to get as much of the old color out as I could. It worked every time and the pigment in these dyes are so amazing that the color came out perfect every time and not diluted by the old color! A final word on this color is that it barely gets on anything after you have shampooed a handful of times. Other brands I have used would stain my pillow cases, the skin on my back, and my clothes the entire time it was in my hair - it was awful! This only transferred to clothes and pillowcases if I had sweat and my hair was sitting my neck. It did slowly change my clear, inner shower curtain purple at the bottom, but it was barely noticeable. My tub would stain when I first would be washing it out and again over the first couple of weeks, but it came off my standard apartment-style tub easily with just a bleach spray and no scrubbing. I'm not a fan of bleach, but hydrogen peroxide just didn't do the trick. If it gets on your skin, it comes of pretty easily as well in a hotter shower or with some scrubbing, though I wouldn't recommend applying this without gloves! Don't wait another second to buy this, it is so perfect! (I'm not being paid to endorse this product at all, I am just legitimately so invested in how well this product works that I want to provide as much information as I can so the next person can fall in love with it too!)

## Features

- VIBRANT RED SHADE: Achieve bold, deep red hair with berry undertones that fade to pink. Best results on hair pre-lightened to level seven for intense, dimensional color payoff.
- CUSTOM COLOR MIXING: #AFProTip: Blend Wrath with a drop of Transylvania for a rich crimson red. Create unique, personalized shades for a custom hair color experience at home.
- VEGAN INGREDIENTS ONLY: Made with vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle and safe coloring process.
- CONDITIONS WHILE COLORING: Gentle formula is suitable for frequent use and helps condition hair. Restores vibrancy and leaves hair feeling soft, healthy, and nourished after each use.
- LONG LASTING FORMULA: Enjoy long-lasting color that smears less and features a sweet scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for a safer hair dye experience.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0DXHNWQ5R |
| Best Sellers Rank | #278 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (83,899) |
| Manufacturer  | BOINCA, INC. |
| Product Dimensions  | 4 x 4 x 6.75 inches; 1.21 Pounds |
| UPC  | 810021112053 |

## Product Details

- **Brand:** ARCTIC FOX
- **Color:** WRATH
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Hair Coloring, Vivid and vibrant hair color

## Images

![Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Peroxide-Free, Vibrant Red Color, WRATH, 8 Fl Oz (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/71nyLViY41L.jpg)

## Questions & Answers

**Q: What color is Arctic Fox Wrath and how intense does it get?**
A: Wrath is deep fiery red-orange creating bold results on pre-lightened hair. Semi- permanent vegan formula delivers intense copper-red tones perfect for dramatic, eye- catching color lasting 4-6 weeks.

**Q: Can I use Wrath to cover gray hair or roots naturally?**
A: Works best on pre-lightened hair for maximum vibrancy but provides rich red tones over gray. For even coverage, recommend lightening first. Cruelty-free conditioning formula gentler for frequent touch-ups.

**Q: Does Arctic Fox Wrath fade to an orange or brassy color?**
A: Wrath fades beautifully through red-orange tones, maintaining fiery character as it lightens. Semi-permanent formula doesn't leave harsh brassy undertones - becomes softer version of original intensity.

**Q: How do I prevent my Wrath red hair from fading too quickly?**
A: Extend red color with cold water washing, color-safe shampoo, minimal heat styling. Apply conditioning treatments weekly, avoid chlorinated pools. 8 fl oz allows regular touch- ups between applications.

**Q: Is Wrath safe for frequent reapplication without damaging hair?**
A: Absolutely! Unlike permanent dyes with ammonia/peroxide, Wrath conditions with each application. Vegan semi-permanent formula can be reapplied as needed without damage for maintaining intense red long-term.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love Arctic Fox!
*by J***J on November 21, 2025*

I recently colored my teen daughter's whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank.

### ⭐⭐⭐⭐⭐ Just buy this already!
*by Q***S on November 28, 2017*

Updated for two years of using Arctic Fox! I exclusively used Arctic Fox on my bleached hair for that time (until it grew out) and these are hands-down the most amazing deposit colors I have ever found. For reference: I have also used Manic Panic, Pravana, and Joico in the past before switching to this. My attached picture shows the color at it's boldest and brightest. In this picture I had only bleached my hair a handful of months prior and this was after maybe the third time I reapplied the color (note that I never reapplied my bleach after the first application). In the beginning of using this color I would have to refresh the Arctic Fox about once every month or so, but after about 8 months I could stretch the time in between to two months. When I got closer a year and a half, I barely ever had to reapply the color because my hair was pretty much "stained" purple (in a good way) at that point, so any fresh color stayed nice and long. When I applied the color, I would put it all over and cover it up with a shower cap. Then I would let it process for 6 hours before I washed it out. As time went on, I wouldn't have to process as long. About a year in I would only do 4 hours and near the two year mark I would only do 2-3 hours. Please, please note that you DO NOT have to process this long, you only need to wait about a half hour to an hour. I personally liked processing for several hours because the first week or so after coloring my hair would be dark (almost black) and I thought it looked like raven feathers! Processing longer also helps the color last longer because the more that you deposit into your hair strand, the more that needs to come out overall. The color in the picture was taken two or three weeks after coloring to the dark, raven color and then washing my hair every other day in lukewarm water (I never used cold water when washing my hair). I also avoided scrubbing the ends of my hair and did my best to focus my shampoo at only the roots. You can't tell from this picture, but even the roots of my hair turned purple. In sunlight it would be such a bright shade of purple that the tops of my hair almost looked like they had been bleached too! I like to say the color fades sideways instead of fading out completely because they sort of change colors as time passes instead of going back to the bleached blonde or white. The Purple Rain starts as the very violet-blue purple in the picture and eventually fades sideways into sort of a pinky purple (think Gamora from Guardians of the Galaxy) for me. After the color changes instead of washing out further it just starts looking a bit dull and not as shiny as it does at first, that's when you know it's time for a touch-up. If you want to keep the color the same for longer you can always add some of the color to your normal conditioner, but I never did. I changed my color several times as well, but I always stayed within the rules of the color wheel and never tried a color that wasn't mixed from or mixed into the next color; so I tried blues, pinks, and red from my purple. Every time I planned to do this I would wash my hair with hot water and scrub my ends with shampoo for about a week prior to changing the color to get as much of the old color out as I could. It worked every time and the pigment in these dyes are so amazing that the color came out perfect every time and not diluted by the old color! A final word on this color is that it barely gets on anything after you have shampooed a handful of times. Other brands I have used would stain my pillow cases, the skin on my back, and my clothes the entire time it was in my hair - it was awful! This only transferred to clothes and pillowcases if I had sweat and my hair was sitting my neck. It did slowly change my clear, inner shower curtain purple at the bottom, but it was barely noticeable. My tub would stain when I first would be washing it out and again over the first couple of weeks, but it came off my standard apartment-style tub easily with just a bleach spray and no scrubbing. I'm not a fan of bleach, but hydrogen peroxide just didn't do the trick. If it gets on your skin, it comes of pretty easily as well in a hotter shower or with some scrubbing, though I wouldn't recommend applying this without gloves! Don't wait another second to buy this, it is so perfect! (I'm not being paid to endorse this product at all, I am just legitimately so invested in how well this product works that I want to provide as much information as I can so the next person can fall in love with it too!)

### ⭐⭐⭐⭐⭐ A great choice for bright, high-quality at-home coloring!
*by S***C on November 22, 2025*

I’m really happy with this hair dye! The color turned out bright, vibrant, and exactly like on the box. My hair feels soft, shiny, and healthy after coloring, with no dryness or breakage. The dye is easy to apply, doesn’t run, and the color lasts a long time—even after several washes, it stays vibrant. The scent is mild, not harsh, and the instructions are clear. A great choice for bright, high-quality at-home coloring!

## Frequently Bought Together

- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye - WRATH 8 Fl Oz (Pack of 2)
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Bleach Please Hair Lightening Kit Cream Bleach, 35 Volume Developer And Latex Free Gloves Infused With Acai, Cocoa, Sunflower Oil & Papaya! Vegan And Cruelty Free

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-14*