---
product_id: 720227306
title: "IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum"
brand: "it cosmetics"
price: "$62.39"
currency: USD
in_stock: true
reviews_count: 10
category: "It Cosmetics"
url: https://www.desertcart.us/products/720227306-it-cosmetics-do-it-all-radiant-concealer-with-hydrating-multivitamin
store_origin: US
region: United States of America
---

# 16HR wear power 24HR hydration boost 4-in-1 concealer + serum IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum

**Brand:** it cosmetics
**Price:** $62.39
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Beyond Concealment: Your 24/7 Radiance Ritual 💧

## Quick Answers

- **What is this?** IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum by it cosmetics
- **How much does it cost?** $62.39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/720227306-it-cosmetics-do-it-all-radiant-concealer-with-hydrating-multivitamin)

## Best For

- it cosmetics enthusiasts

## Why This Product

- Trusted it cosmetics brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Radiance:** Clinically tested 16-hour medium coverage that stays flawless from AM to PM
- • **Hydrate & Brighten:** Infused with hyaluronic acid and vitamins B5 & E for 24-hour skin hydration and glow
- • **Multitasking Magic:** 4-in-1 formula plumps, conceals, brightens, and hydrates—ditch multiple products
- • **Effortless Application:** Soft-tip applicator with customizable coverage—spot conceal or full-face glow in clicks
- • **Sensitive Skin Friendly:** Dermatologist and allergy tested, vegan, fragrance & paraben-free for peace of mind

## Overview

IT Cosmetics Do It All Radiant Concealer is a dermatologist-developed 4-in-1 medium coverage concealer and hydrating multivitamin serum that delivers 16 hours of wear and 24 hours of hydration. Designed for all skin types, especially sensitive and mature skin, it combines skincare ingredients like hyaluronic acid, niacinamide, and vitamins B5 & E to plump, brighten, and conceal without creasing. The innovative soft-tip applicator allows precise, buildable coverage, making it a must-have multitasking beauty essential.

## Description

desertcart.com: IT Cosmetics Do It All Radiant Concealer for Face - 125 Fair Cool | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid : Beauty & Personal Care

Review: Exactly what I needed for my sensitive eyes! - Wow- love this product. Doesn’t settle into creases and doesn’t irritate my sensitive eyes. The applicator is extremely convenient and helps the product last SO long. One bottle lasted me 7 months for under eye coverage! So worth every penny. Thank you for marking such a great product.
Review: Very good coverage and is lightweight - Very lightweight. Blends very smoothly. Color match is as advertised.

## Features

- AN EYE CONCEALER THAT DOES IT ALL - Developed with doctors, Do It All Radiant Concealer is the only clinically tested 4-in-1 medium coverage concealer + multivitamin serum that does it all… and doesn’t settle into lines! This multitasking makeup must-have with a silky texture plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration.
- TESTED & LOVED BY 40 & OVER - Perfect for all skin types, and our best concealer for older women, Do It All Radiant Concealer provides glowy medium coverage and can be used as a color corrector for dark circles, line eraser, or like a foundation. With hyaluronic acid, niacinamide and vitamins B5 & E, it helps improve skin hydration, texture and radiance.
- KIND-TO-SKIN CONCEALER MAKEUP- Dermatologist and allergy tested to be suitable for sensitive skin, our creaseless concealer formula features soft-focus powders to instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines. It’s also vegan and free of fragrance and parabens.
- CLICK, PLUMP & GLOW - Features an easy-to-use soft tip applicator that can be applied directly to clean bare skin. Use 1 click to spot conceal and 3 clicks for all-over face application. You can then use a makeup brush to blend. We recommend Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted application and Heavenly Luxe Complexion Perfection Brush #7 for all-over face application.
- REAL BEAUTY, REAL RESULTS - Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DYQHDGPV |
| Age Range Description | Adult |
| Best Sellers Rank | #12,529 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #63 in Concealers & Neutralizing Makeup |
| Brand | IT Cosmetics |
| Brand Name | IT Cosmetics |
| Color | 125 Fair Cool (fair/light with pink undertones) |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Full |
| Customer Reviews | 4.2 out of 5 stars 49 Reviews |
| Finish Types | Radiant |
| Global Trade Identification Number | 03605973011847 |
| Item Dimensions | 0.74 x 0.74 x 4.57 inches |
| Item Form | Cream |
| Item Weight | 0.01 kg |
| Manufacturer Part Number | 3605973011847 |
| Model Number | 3605973011847 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Plumps wrinkles, conceals imperfections, hydrates & brightens dull skin with 16-hour wear plus 24-hour hydration. |
| Recommended Uses For Product | Brighten skin tone, hide stains or discolouration |
| Skin Tone | Very Light |
| Skin Type | All |

## Product Details

- **Color:** 125 Fair Cool (fair/light with pink undertones)
- **Item Form:** Cream
- **Package Information:** Tube
- **Recommended Uses For Product:** Brighten skin tone, hide stains or discolouration
- **Skin Type:** All

## Images

![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 1](https://m.media-amazon.com/images/I/616kjwVLcuL.jpg)
![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 2](https://m.media-amazon.com/images/I/81Ak6Kha0yL.jpg)
![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 3](https://m.media-amazon.com/images/I/71PS9Ni6qRL.jpg)
![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 4](https://m.media-amazon.com/images/I/81CmEen9dWL.jpg)
![IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum - Image 5](https://m.media-amazon.com/images/I/81kLADIhf8L.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What are the benefits of a concealer with niacinamide (vitamin B3)?**
A: Niacinamide, also known as vitamin B3, acts as an antioxidant that helps hydrate the skin, improve uneven skin tone, diminish dullness, soften fine lines and wrinkles and strengthen the skin barrier.

**Q: I’m having trouble getting the product out of the package. Any tips?**
A: Click the bottom until the product appears on the soft tip applicator. This may take up to a minute as the formula is initially protected to ensure freshness. From there, it’s 1 click for spot concealing and 3 clicks for all-over face application.

**Q: What should I use to set this concealer?**
A: Depending on the finish desired, use a setting spray or setting powder to lock in your concealer. For a dewy makeup look, set Do It All Radiant Concealer with a setting spray. For a more natural finish, set with a loose or pressed powder.

**Q: How do I clean Do It All Radiant Concealer?**
A: Quick, easy coverage with every click! Our uniquely designed concealer offers antimicrobial protection and a consistently fresh formula that won't dry out. Simply wipe the tip with a dry cotton swab to remove any excess.

**Q: My new concealer has formula on the applicator despite a sealed cap. Is this product still new and fresh?**
A: Yes, the seal on the cap guarantees the freshness of the formula. Sometimes during transit, the product may migrate toward the tip of the applicator, causing a light tint to appear. Please note that this does not impact product performance.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Exactly what I needed for my sensitive eyes!
*by N***N on July 4, 2026*

Wow- love this product. Doesn’t settle into creases and doesn’t irritate my sensitive eyes. The applicator is extremely convenient and helps the product last SO long. One bottle lasted me 7 months for under eye coverage! So worth every penny. Thank you for marking such a great product.

### ⭐⭐⭐⭐⭐ Very good coverage and is lightweight
*by S***. on June 13, 2026*

Very lightweight. Blends very smoothly. Color match is as advertised.

### ⭐⭐⭐⭐⭐ Love the amount of coverage this gives.
*by K***. on April 23, 2026*

Love IT products. Very moisturizing without being greasy. Covers just right!

## Frequently Bought Together

- IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz
- IT Cosmetics CC+ Cream - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Natural Finish, For All Skin Types, 1.08 fl oz
- IT Cosmetics CC+ Nude Glow - Lightweight Foundation & Brightening Glow Serum with SPF 40, Medium Coverage, Formulated With Niacinamide & Hyaluronic Acid, For All Skin Types, 1.08 fl oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-31*