---
product_id: 720227306
title: "Do It All Radiant Concealer with Hydrating Multivitamin Serum | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid"
brand: "it cosmetics"
price: "$64.46"
currency: USD
in_stock: true
reviews_count: 11
category: "It Cosmetics"
url: https://www.desertcart.us/products/720227306-do-it-all-radiant-concealer-with-hydrating-multivitamin-serum-4
store_origin: US
region: United States of America
---

# 16HR wear 4-in-1 multitasker 24HR hydration Do It All Radiant Concealer with Hydrating Multivitamin Serum | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid

**Brand:** it cosmetics
**Price:** $64.46
**Availability:** ✅ In Stock

## Summary

> ✨ Conceal, hydrate, glow — all day, every day! ✨

## Quick Answers

- **What is this?** Do It All Radiant Concealer with Hydrating Multivitamin Serum | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid by it cosmetics
- **How much does it cost?** $64.46 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/720227306-do-it-all-radiant-concealer-with-hydrating-multivitamin-serum-4)

## Best For

- it cosmetics enthusiasts

## Why This Product

- Trusted it cosmetics brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Multitasking Magic:** 4-in-1 formula that plumps, conceals, brightens, and hydrates—your ultimate skin savior
- • **Effortless Application:** Soft-tip applicator for precision or all-over coverage with recommended brushes for a flawless finish
- • **Hydrate & Brighten Boost:** Infused with hyaluronic acid, niacinamide, and vitamins B5 & E for 24-hour skin hydration and glow
- • **All-Day Radiance, Zero Creases:** Clinically tested 16-hour wear that won’t settle into fine lines
- • **Sensitive Skin’s Best Friend:** Dermatologist and allergy tested, fragrance & paraben-free, perfect for delicate skin

## Overview

IT Cosmetics Do It All Radiant Concealer is a clinically tested 4-in-1 medium coverage concealer and hydrating multivitamin serum designed for all skin types, especially mature and sensitive skin. It delivers 16 hours of crease-free wear and 24 hours of hydration with key ingredients like hyaluronic acid, niacinamide, and vitamins B5 & E. This vegan, fragrance-free formula plumps, brightens, and smooths skin while providing a radiant finish, making it a must-have multitasking beauty essential.

## Description

desertcart.com: IT Cosmetics Do It All Radiant Concealer for Face - 125 Fair Cool | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid : Beauty & Personal Care

Review: Exactly what I needed for my sensitive eyes! - Wow- love this product. Doesn’t settle into creases and doesn’t irritate my sensitive eyes. The applicator is extremely convenient and helps the product last SO long. One bottle lasted me 7 months for under eye coverage! So worth every penny. Thank you for marking such a great product.
Review: Very good coverage and is lightweight - Very lightweight. Blends very smoothly. Color match is as advertised.

## Features

- AN EYE CONCEALER THAT DOES IT ALL - Developed with doctors, Do It All Radiant Concealer is the only clinically tested 4-in-1 medium coverage concealer + multivitamin serum that does it all… and doesn’t settle into lines! This multitasking makeup must-have with a silky texture plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration.
- TESTED & LOVED BY 40 & OVER - Perfect for all skin types, and our best concealer for older women, Do It All Radiant Concealer provides glowy medium coverage and can be used as a color corrector for dark circles, line eraser, or like a foundation. With hyaluronic acid, niacinamide and vitamins B5 & E, it helps improve skin hydration, texture and radiance.
- KIND-TO-SKIN CONCEALER MAKEUP- Dermatologist and allergy tested to be suitable for sensitive skin, our creaseless concealer formula features soft-focus powders to instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines. It’s also vegan and free of fragrance and parabens.
- CLICK, PLUMP & GLOW - Features an easy-to-use soft tip applicator that can be applied directly to clean bare skin. Use 1 click to spot conceal and 3 clicks for all-over face application. You can then use a makeup brush to blend. We recommend Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted application and Heavenly Luxe Complexion Perfection Brush #7 for all-over face application.
- REAL BEAUTY, REAL RESULTS - Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DYQHDGPV |
| Age Range Description | Adult |
| Best Sellers Rank | #14,962 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #76 in Concealers & Neutralizing Makeup |
| Brand | IT Cosmetics |
| Brand Name | IT Cosmetics |
| Color | 125 Fair Cool (fair/light with pink undertones) |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Full |
| Customer Reviews | 4.1 out of 5 stars 76 Reviews |
| Finish Types | Radiant |
| Global Trade Identification Number | 03605973011847 |
| Item Dimensions | 0.74 x 0.74 x 4.57 inches |
| Item Form | Cream |
| Item Weight | 0.01 kg |
| Manufacturer Part Number | 3605973011847 |
| Model Number | 3605973011847 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Plumps wrinkles, conceals imperfections, hydrates & brightens dull skin with 16-hour wear plus 24-hour hydration. |
| Recommended Uses For Product | Brighten skin tone, hide stains or discolouration |
| Skin Tone | Very Light |
| Skin Type | All |

## Product Details

- **Color:** 125 Fair Cool (fair/light with pink undertones)
- **Item Form:** Cream
- **Package Information:** Tube
- **Recommended Uses For Product:** Brighten skin tone, hide stains or discolouration
- **Skin Type:** All

## Images

![Do It All Radiant Concealer with Hydrating Multivitamin Serum | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid - Image 1](https://m.media-amazon.com/images/I/616kjwVLcuL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What are the benefits of a concealer with niacinamide (vitamin B3)?**
A: Niacinamide, also known as vitamin B3, acts as an antioxidant that helps hydrate the skin, improve uneven skin tone, diminish dullness, soften fine lines and wrinkles and strengthen the skin barrier.

**Q: I’m having trouble getting the product out of the package. Any tips?**
A: Click the bottom until the product appears on the soft tip applicator. This may take up to a minute as the formula is initially protected to ensure freshness. From there, it’s 1 click for spot concealing and 3 clicks for all-over face application.

**Q: What should I use to set this concealer?**
A: Depending on the finish desired, use a setting spray or setting powder to lock in your concealer. For a dewy makeup look, set Do It All Radiant Concealer with a setting spray. For a more natural finish, set with a loose or pressed powder.

**Q: How do I clean Do It All Radiant Concealer?**
A: Quick, easy coverage with every click! Our uniquely designed concealer offers antimicrobial protection and a consistently fresh formula that won't dry out. Simply wipe the tip with a dry cotton swab to remove any excess.

**Q: My new concealer has formula on the applicator despite a sealed cap. Is this product still new and fresh?**
A: Yes, the seal on the cap guarantees the freshness of the formula. Sometimes during transit, the product may migrate toward the tip of the applicator, causing a light tint to appear. Please note that this does not impact product performance.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Exactly what I needed for my sensitive eyes!
*by N***N on July 4, 2026*

Wow- love this product. Doesn’t settle into creases and doesn’t irritate my sensitive eyes. The applicator is extremely convenient and helps the product last SO long. One bottle lasted me 7 months for under eye coverage! So worth every penny. Thank you for marking such a great product.

### ⭐⭐⭐⭐⭐ Very good coverage and is lightweight
*by S***. on June 13, 2026*

Very lightweight. Blends very smoothly. Color match is as advertised.

### ⭐⭐⭐⭐⭐ Love the amount of coverage this gives.
*by K***. on April 23, 2026*

Love IT products. Very moisturizing without being greasy. Covers just right!

## Frequently Bought Together

- IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz
- IT Cosmetics CC+ Cream - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Natural Finish, For All Skin Types, 1.08 fl oz
- IT Cosmetics CC+ Nude Glow - Lightweight Foundation & Brightening Glow Serum with SPF 40, Medium Coverage, Formulated With Niacinamide & Hyaluronic Acid, For All Skin Types, 1.08 fl oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-14*