---
product_id: 716396052
title: "Sony BRAVIA 3 – Direct LED, X-Balanced Speaker, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2 – 43-inch"
brand: "sony"
price: "$1597.90"
currency: USD
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.us/products/716396052-sony-bravia-3-direct-led-x-balanced-speaker-dolby-vision
store_origin: US
region: United States of America
---

# Game Menu & PS Remote Play ready 43-inch 4K Direct LED display X-Balanced Speaker for crystal-clear sound Sony BRAVIA 3 – Direct LED, X-Balanced Speaker, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2 – 43-inch

**Brand:** sony
**Price:** $1597.90
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your living room with Sony BRAVIA 3 – where cinematic brilliance meets smart innovation!

## Quick Answers

- **What is this?** Sony BRAVIA 3 – Direct LED, X-Balanced Speaker, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2 – 43-inch by sony
- **How much does it cost?** $1597.90 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/716396052-sony-bravia-3-direct-led-x-balanced-speaker-dolby-vision)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinema-Quality Sound:** X-Balanced Speaker reduces distortion, ensuring clear dialogue and deep bass for every scene.
- • **Effortless Gaming Hub:** Game Menu 2 and PS Remote Play offer instant access to settings and remote gaming anywhere.
- • **Seamless Smart Control:** Google TV with 400,000+ movies/apps, voice control, Google Cast & Apple AirPlay 2 integration.
- • **Next-Level Home Theater:** Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced bring blockbuster experiences home.
- • **Vivid AI-Powered Picture:** Triluminos Pro delivers billions of colors with real-life texture for immersive viewing.

## Overview

The Sony BRAVIA 3 (2025) is a 43-inch 4K Direct LED TV featuring Triluminos Pro for vibrant colors, an X-Balanced Speaker for clear audio, and advanced home cinema tech including Dolby Vision, Dolby Atmos, and IMAX Enhanced. Powered by Google TV, it offers access to over 400,000 movies and apps with voice control, plus seamless casting via Google Cast and Apple AirPlay 2. Designed for gamers, it includes Game Menu 2 and PS Remote Play support, making it a versatile centerpiece for entertainment and gaming.

## Description

Free delivery and returns on eligible orders. Buy Sony BRAVIA 3 – Direct LED, X-Balanced Speaker, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2 – 43-inch at desertcart UK.

Review: Great TV for us! - Sony 32". Our 10 year old Bravia needed replacing (it would randomly switch itself off, usually at the exciting bits); I looked at a few 32" TVs as a replacement. We use this as an occasional TV. I was put off by some of the reviews here, but eventually I went for another Sony. I am not disappointed. Picture is subjectively better than last TV, and sound is fine for what we use it for - I'd say on a par with the last TV. We only had Freeview channels on our previous TV, and this one is destined to be used mainly for Freeview as well. Some reviews suggest the inbuilt tuner is a little dodgy; I had no problem setting it up and getting all the channels. Hopefully they stay tuned in! Given the comments about how Goggle takes over the TV if you enable it, I shied away from using my Google account to set up the TV; I did give it our wifi password (which it needs for voice control and streaming), and that was enough to give us access to streaming apps (Netflix, YouTube, etc). It came with BBC iplayer and ITVx pre-loaded, and we additionally downloaded STV player. At no point did I feel that Google had taken over the TV - albeit I have not given it any information about my Google account. Google being Google, can probably work that out based on our IP address if it wanted to. What I was a little surprised at - again given the comments - was that without using a Google account, I was able to "cast" from my phone to the TV. I have a Sony phone, and it used to have a "throw" feature where I could cast the phone on to the TV. That seemed to disappear a few years ago, so it's great to be able to cast to this TV. The cast feature seems very intuitive and easy to use, and allowed me not only to view phone-based photos on the TV but also e.g. cast a BBC iplayer recording I was watching on my phone on to the TV, effortlessly. No buffering observed over wi-fi. There was nothing to do on the TV, it just does what the phone tells it to. Don't know how this works, but it seems like the TV must broadcast (on local internet) that it is capable of being a cast receiver, because without doing anything on my phone I have a new icon within selected phone apps which enables casting. Although this is not our main TV, I did want to have the ability to pause what we're watching. I plugged in an external HDD into the USB socket, and, well, it works fine. Only observation is that the HDD runs pretty hot - it seems to record everything whether you've paused the channel or not - so I suspect it might wear out after a year or so. I also connected a SCART to HDMI converter to one of the HDMI ports to maintain our ability to watch VHS tapes (!) and DVDs. The build quality is fine, no grumbles. I was convinced for a while that there was no on/off switch on the TV itself, but I found one eventually (centre bottom). This TV came with a single remote (not sure what I would have done with two). There is some criticism of the power consumption of this TV. It gets an "F" rating. That's because the rating system has changed. It uses 32W - about 1p/ hour (and 0.5-2W in standby mode). I can't speak for the larger Sony TVs included in the reviews for this product, but I'd say, if you're swithering about whether this 32" TV is a good product or not, I have no qualms to date - it's giving me everything I want, and more.
Review: Quality. - An amazing bit of kit. Clear picture, good sound and easy to use. Sony do it right. No flashy shiny bits, just good quality. Sony isn't the cheapest but for me, the quality and hopeful longevity will make up for the higher cost. Excent.

## Features

- EVERY SCENE AT ITS BEST, POWERED BY AI: Triluminos Pro brings billions of bright colours home, complete with real-life texture, From fantasy epics to gritty documentaries, feel part of every world
- CRYSTAL-CLEAR DIALOGUE: The unique X-Balanced Speaker unit is shaped to reduce distortion, so you can hear clear dialogue and deep, atmospheric bass – perfect for movies, sports, games, and music
- COMPLETE PACKAGE FOR HOME CINEMA: Experience cinema technologies in your living room, including Dolby Vision, Dolby Atmos, and DTS:X; Movies are included on SONY PICTURES CORE
- EASY TO USE AND FIND CONTENT: Access 400,000+ movies and TV episodes - and 10,000+ apps and games - on this Google TV; With Google Assistant, you can even take control using your voice
- PLAY WITH EASE – ANYWHERE - WITH PLAYSTATION REMOTE PLAY AND GAMING MENU: Game Menu puts your settings/assists in one place; Access remotely via PS Remote Play. ALLM/eARC ensure responsive play

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0F29KJPSN |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI, Bluetooth, USB |
| Best Sellers Rank | 1,379 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 795 in Home Cinema, TV & Video |
| Box Contents | Voice Remote Control (Supply), Remote Control, AC Plug Convertor, Wall-Mount Bracket, Android TV Setup Guide, Batteries: LR03+R03, Floor Stand (Supply), AC Power Adaptor, AC Power Cord Spec, IR Blaster, Support Belt, Operating Instructions, Quick Setup Guide / Supplement CUE (GA), Table Top Stand. |
| Brand | Sony |
| Brand Name | Sony |
| Colour | Black |
| Contrast Ratio | High |
| Control Method | App, Push Button, Remote |
| Country of Origin | Slovakia |
| Customer Reviews | 4.5 out of 5 stars 760 Reviews |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Frame Dimming |
| Display Backlight Technology | LED |
| Display Size Class | 43 Inches |
| Display Technology | LCD |
| Display technology | LCD |
| Energy Efficiency Features | E |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Bluetooth, Ethernet, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, Dolby Vision |
| Internet Applications | Google TV |
| Item Dimensions D x W x H | 6.9D x 96.4W x 56.3H centimetres |
| Item height | 56.3 centimetres |
| Manufacturer | Sony |
| Model Name | BRAVIA 3 |
| Model Number | K43S35BP.UKA |
| Model Series | BRAVIA 3 |
| Model Year | 2025 |
| Motion Enhancement Technology | 4K X-Reality Pro |
| Mounting Type | Wall Mount, Table Mount |
| Network Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Number of Audio Channels | 5.1 or 7.1 |
| Number of Batteries | 2 AAA batteries required. (included) |
| Operating Systems | Android 12 |
| Picture Quality Enhancement Technology | Triluminos Pro |
| Product Features | Triluminos Pro, Dolby Vision, Dolby Atmos, DTS:X, Google TV, PS Remote Play, Game Menu |
| Refresh Rate | 50/60Hz |
| Refresh rate | 50/60Hz |
| Resolution | 4K |
| Screen Size | 43 Inches |
| Screen size | 43 Inches |
| Signal Format | Digital (HDMI, Wi-Fi, Bluetooth, USB, Ethernet) |
| Speaker Description | X-Balanced Speaker, Reduces distortion for clear dialogue and deep bass |
| Special feature | Triluminos Pro, Dolby Vision , Dolby Atmos, DTS:X, Google TV, PS Remote Play, Game Menu |
| Total HDMI Port | 4 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| VESA Mount Standard | 200 x 200 mm |
| Video Encoding | HEVC, VP9 |
| Warranty Type | Limited |
| Wireless Technology Type | Bluetooth, Wi-Fi |

## Product Details

- **Screen size:** 43 Inches
- **Brand:** Sony
- **Display technology:** LCD
- **Resolution:** 4K
- **Refresh rate:** 50/60Hz
- **Special feature:** Triluminos Pro, Dolby Vision, Dolby Atmos, DTS:X, Google TV, PS Remote Play, Game Menu
- **Included components:** Voice Remote Control (Supply), Remote Control, AC Plug Convertor, Wall-Mount Bracket, Android TV Setup Guide, Batteries: LR03+R03, Floor Stand (Supply), AC Power Adaptor, AC Power Cord Spec, IR Blaster, Support Belt, Operating Instructions, Quick Setup Guide / Supplement CUE (GA), Table Top Stand.
- **Connectivity technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Aspect ratio:** 16:9
- **Product dimensions:** 6.9D x 96.4W x 56.3H centimetres

## Images

![Sony BRAVIA 3 – Direct LED, X-Balanced Speaker, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2 – 43-inch - Image 1](https://m.media-amazon.com/images/I/71W9-+XswrL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great TV for us!
*by M***A on 4 April 2025*

Sony 32". Our 10 year old Bravia needed replacing (it would randomly switch itself off, usually at the exciting bits); I looked at a few 32" TVs as a replacement. We use this as an occasional TV. I was put off by some of the reviews here, but eventually I went for another Sony. I am not disappointed. Picture is subjectively better than last TV, and sound is fine for what we use it for - I'd say on a par with the last TV. We only had Freeview channels on our previous TV, and this one is destined to be used mainly for Freeview as well. Some reviews suggest the inbuilt tuner is a little dodgy; I had no problem setting it up and getting all the channels. Hopefully they stay tuned in! Given the comments about how Goggle takes over the TV if you enable it, I shied away from using my Google account to set up the TV; I did give it our wifi password (which it needs for voice control and streaming), and that was enough to give us access to streaming apps (Netflix, YouTube, etc). It came with BBC iplayer and ITVx pre-loaded, and we additionally downloaded STV player. At no point did I feel that Google had taken over the TV - albeit I have not given it any information about my Google account. Google being Google, can probably work that out based on our IP address if it wanted to. What I was a little surprised at - again given the comments - was that without using a Google account, I was able to "cast" from my phone to the TV. I have a Sony phone, and it used to have a "throw" feature where I could cast the phone on to the TV. That seemed to disappear a few years ago, so it's great to be able to cast to this TV. The cast feature seems very intuitive and easy to use, and allowed me not only to view phone-based photos on the TV but also e.g. cast a BBC iplayer recording I was watching on my phone on to the TV, effortlessly. No buffering observed over wi-fi. There was nothing to do on the TV, it just does what the phone tells it to. Don't know how this works, but it seems like the TV must broadcast (on local internet) that it is capable of being a cast receiver, because without doing anything on my phone I have a new icon within selected phone apps which enables casting. Although this is not our main TV, I did want to have the ability to pause what we're watching. I plugged in an external HDD into the USB socket, and, well, it works fine. Only observation is that the HDD runs pretty hot - it seems to record everything whether you've paused the channel or not - so I suspect it might wear out after a year or so. I also connected a SCART to HDMI converter to one of the HDMI ports to maintain our ability to watch VHS tapes (!) and DVDs. The build quality is fine, no grumbles. I was convinced for a while that there was no on/off switch on the TV itself, but I found one eventually (centre bottom). This TV came with a single remote (not sure what I would have done with two). There is some criticism of the power consumption of this TV. It gets an "F" rating. That's because the rating system has changed. It uses 32W - about 1p/ hour (and 0.5-2W in standby mode). I can't speak for the larger Sony TVs included in the reviews for this product, but I'd say, if you're swithering about whether this 32" TV is a good product or not, I have no qualms to date - it's giving me everything I want, and more.

### ⭐⭐⭐⭐⭐ Quality.
*by B***N on 29 December 2025*

An amazing bit of kit. Clear picture, good sound and easy to use. Sony do it right. No flashy shiny bits, just good quality. Sony isn't the cheapest but for me, the quality and hopeful longevity will make up for the higher cost. Excent.

### ⭐⭐⭐⭐ Good value for money
*by T***L on 11 January 2026*

Good picture and sound. Some of the buttons on the remote are a bit small and difficult to read. Disappointed not to have a freeze screen button which my old tv had and I found very useful.

## Frequently Bought Together

- Sony BRAVIA 3 – Direct LED | X-Balanced Speaker | Dolby Vision/Atmos | IMAX Enhanced | Google TV (2025) | Google Cast | Apple AirPlay 2| Eco Dashboard 2 | Game Menu 2 – 43-inch
- Sony BRAVIA Theatre Bar 8 - Dolby Atmos® Single Soundbar, 11 Speakers, Wi-Fi®, Bluetooth®, 360 Spatial Sound Mapping
- Ubluker 10K 8K 4K HDMI Cable 48Gbps 2M, Certified Ultra High Speed HDMI® Cable 4K 240Hz 144Hz 8K 60Hz 0.01ms HDR10+ ARC eARC HDCP2.3 Netflix Roku TV PC Monitor Projector PS5 4 X-box

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-01-24*