---
product_id: 712530851
title: "Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433"
brand: "rowenta"
price: "$277.04"
currency: USD
in_stock: true
reviews_count: 11
category: "Rowenta"
url: https://www.desertcart.us/products/712530851-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes
store_origin: US
region: United States of America
---

# 400+ Microsteam Holes 1750W Power Boost Retractable Cord Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433

**Brand:** rowenta
**Price:** $277.04
**Availability:** ✅ In Stock

## Summary

> 🔥 Iron like a pro, glide like a boss!

## Quick Answers

- **What is this?** Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 by rowenta
- **How much does it cost?** $277.04 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/712530851-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes)

## Best For

- rowenta enthusiasts

## Why This Product

- Trusted rowenta brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Speed Meets Power:** 1750W steam iron with 180 g/min steam boost penetrates deep wrinkles fast.
- • **Safety First, Always:** Auto shut-off and anti-drip system protect your home and clothes from accidents and stains.
- • **Smooth Glide Technology:** Patented stainless steel Microsteam HD soleplate with 400+ steam holes for even heat and perfect steam distribution.
- • **Clutter-Free Convenience:** 8-foot retractable cord for seamless movement and instant, space-saving storage.
- • **Effortless Precision Control:** LED display with 5 fabric presets for flawless, tailored ironing every time.

## Overview

The Rowenta Focus Excellence Steam Iron combines 1750W powerful steam output with a patented stainless steel Microsteam HD soleplate featuring 400+ microsteam holes for rapid, even wrinkle removal. Its LED display offers 5 fabric presets for precise control, while the retractable 8-foot cord ensures easy storage and mobility. Safety features include auto shut-off and anti-drip technology, making it a premium, efficient, and user-friendly ironing solution for modern professionals.

## Description

The Rowenta Focus Excellence Steam Iron is built for convenience and performance. This steam iron with retractable cord and auto shutoff offers easy storage with its 8-foot cord, while the LED display ensures simple, precise control. It combines Rowenta’s best technology with a patented Microsteam HD soleplate and powerful steam output for fast, even results. Plus, auto shut-off and anti-drip protection ensure safe, mess-free ironing. The Rowenta Focus Iron is suitable for home users who want crease-free clothes; designed for use in a laundry room with an ironing board as part of a daily routine.

Review: The Best and Only Iron You’ll Ever Buy - I took my time, waited until I had put it through its paces and only then did I decide to write this review. Over the years I’ve owned a lot of irons and none of them have been particularly good. They’ve all done their job, but that’s about it. This Rowenta, however is a standout. It’s on the heavy side definitely but the weight is there for a reason. When you press down on something, you don’t need to use your body to make a crease, or flatten the surface. When you push the steam button, it’s not a little puff steam, it’s a big big cloud of steam like you’d see from a commercial steam press. On top of that, the iron face itself is not fancy no stick surfaces. It doesn’t need that! It’s designed for real work on the ironing board. It holds heat, does its job, does it properly, and doesn’t let you down at any time in the process. It has a long cord that won’t run short when you need length. It holds enough water to keep you going through a lot of clothing, and it’s got settings from delicate all the way up through linen. From what I’ve experienced so far each setting is accurate. It even has a silk setting! I’m two months short of 69 years old and I’ve been ironing my own clothing since I went into the army when I was 18 years old. If you’re looking for an iron that is going to last for years to come, do everything you wanted to do, and never let you down. This is the one you want. And by the way, if you’re curious where Rowanta is made, it’s a German company. You’re paying for the best iron made. I highly recommend this, I use it every week and they expect to be using this iron to be passed on to my kids! Yes… it’s really that good.
Review: Great Steam Iron - I’ve been using my Rowenta iron for a while now. The steam output is incredibly powerful and consistent, making it effortless to remove even the toughest wrinkles. It heats up quickly and maintains a steady temperature, so there’s no waiting around or worrying about uneven results.

## Features

- RETRACTABLE CORD FOR EASY STORAGE: The 8-foot cord on this clothing iron provides freedom of movement while ironing and retracts instantly for hassle-free storage at the press of a button
- EASY CONTROL WITH LED DISPLAY: An LED screen with 5 fabric presets on this clothes iron lets you select the ideal setting effortlessly, ensuring perfect results on all garments
- AUTO SHUT-OFF & ANTI-DRIP: Designed for safety and mess-free ironing, this Rowenta Focus Steam Iron with automatic shut off powers down when left unattended and features an anti-drip system to prevent leaks and water stains
- PREMIUM SOLEPLATE FOR FASTER RESULTS: Our patented Microsteam HD soleplate on this retractable cord iron with 400+ steam holes ensures optimal steam distribution, reducing ironing time and delivering a smooth glide
- POWERFUL STEAM BOOST: With 1750W of power and a 180 g/min steam boost, this clothes iron with steamer penetrates deep into fabrics to remove even the toughest wrinkles with ease

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0F1HGT1NK |
| Base Material | Stainless Steel |
| Best Sellers Rank | #3,707 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #6 in Irons |
| Brand | Rowenta |
| Brand Name | Rowenta |
| Color | Red |
| Customer Reviews | 4.4 out of 5 stars 505 Reviews |
| Included Components | Iron |
| Item Dimensions L x W | 12.91"L x 4.96"W |
| Item Type Name | Iron |
| Item Weight | 3.64 Pounds |
| Manufacturer | Groupe SEB |
| Model Name | Focus Excellence, Steam Iron, 1750 W, Powerful Steam Boost Up to 180 g/minute |
| Model Number | DW5433 |
| Model Year | 2025 |
| Part Number | DW5433 |
| Product Dimensions | 12.91"L x 4.96"W |
| Recommended Uses For Product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics Recommended Uses For Product Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics See more |
| Special Feature | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function Special Feature Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function See more |
| Special Features | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function |
| Style | Powerful Steam Boost - Retractable Cord |
| UPC | 023108945103 |
| Unit Count | 1.0 Count |
| Voltage | 120 Volts |
| Wattage | 1750 watts |

## Product Details

- **Brand:** Rowenta
- **Color:** Red
- **Product Dimensions:** 12.91"L x 4.96"W
- **Wattage:** 1750 watts

## Images

![Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 - Image 1](https://m.media-amazon.com/images/I/612rfipBeCL.jpg)
![Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 - Image 2](https://m.media-amazon.com/images/I/717xvg8MDmL.jpg)
![Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 - Image 3](https://m.media-amazon.com/images/I/71YhrYpHmvL.jpg)
![Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 - Image 4](https://m.media-amazon.com/images/I/81xgXk31jXL.jpg)
![Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 - Image 5](https://m.media-amazon.com/images/I/81fnnmfNIYL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The Best and Only Iron You’ll Ever Buy
*by J***Y on April 1, 2026*

I took my time, waited until I had put it through its paces and only then did I decide to write this review. Over the years I’ve owned a lot of irons and none of them have been particularly good. They’ve all done their job, but that’s about it. This Rowenta, however is a standout. It’s on the heavy side definitely but the weight is there for a reason. When you press down on something, you don’t need to use your body to make a crease, or flatten the surface. When you push the steam button, it’s not a little puff steam, it’s a big big cloud of steam like you’d see from a commercial steam press. On top of that, the iron face itself is not fancy no stick surfaces. It doesn’t need that! It’s designed for real work on the ironing board. It holds heat, does its job, does it properly, and doesn’t let you down at any time in the process. It has a long cord that won’t run short when you need length. It holds enough water to keep you going through a lot of clothing, and it’s got settings from delicate all the way up through linen. From what I’ve experienced so far each setting is accurate. It even has a silk setting! I’m two months short of 69 years old and I’ve been ironing my own clothing since I went into the army when I was 18 years old. If you’re looking for an iron that is going to last for years to come, do everything you wanted to do, and never let you down. This is the one you want. And by the way, if you’re curious where Rowanta is made, it’s a German company. You’re paying for the best iron made. I highly recommend this, I use it every week and they expect to be using this iron to be passed on to my kids! Yes… it’s really that good.

### ⭐⭐⭐⭐⭐ Great Steam Iron
*by E***E on May 3, 2026*

I’ve been using my Rowenta iron for a while now. The steam output is incredibly powerful and consistent, making it effortless to remove even the toughest wrinkles. It heats up quickly and maintains a steady temperature, so there’s no waiting around or worrying about uneven results.

### ⭐⭐⭐⭐⭐ Powerful steam and great results
*by A***B on January 6, 2026*

This Rowenta iron heats up fast and delivers strong, consistent steam that easily removes tough wrinkles. The stainless steel soleplate glides smoothly, and the microsteam holes really make a difference. I also love the retractable cord and clear LED display. Solid, high-quality iron that makes ironing quicker and easier.

## Frequently Bought Together

- Rowenta, Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433
- Dixie Ultra Extra Large Paper Bowls, 34 oz, 34 Count, Compostable, Microwave Safe, Disposable Bowls for Heavy Meals, Soups, Stews, and Everyday Use
- FORCE FACTOR NAD+ (NMN or Nicotinamide Riboside Alternative) with Resveratrol, Astaxanthin, Spermidine & Luteolin Complex, NAD to Support Cellular Health & Healthy Aging, 60 Capsules

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/712530851-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes](https://www.desertcart.us/products/712530851-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-17*