--- product_id: 707356487 title: "New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)" brand: "maybelline" price: "$32.69" currency: USD in_stock: true reviews_count: 13 category: "Maybelline" url: https://www.desertcart.us/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum store_origin: US region: United States of America --- # 24H makeup wear 2% Niacinamide boost Water-based hydration New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) **Brand:** maybelline **Price:** $32.69 **Availability:** ✅ In Stock ## Summary > 💧 Grip your glow, hold your power — makeup that works as hard as you do! ## Quick Answers - **What is this?** New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) by maybelline - **How much does it cost?** $32.69 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum) ## Best For - maybelline enthusiasts ## Why This Product - Trusted maybelline brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Skin Love:** Water-based, vegan, and non-comedogenic formula suits every skin type flawlessly. - • **Serum-Soft Sensation:** Glides on lightweight and fresh, never greasy or cakey—perfect for layering. - • **Hydrate & Plump Power:** Infused with 2% niacinamide and glycerin for instantly refreshed, dewy skin. - • **All-Day Makeup Mastery:** Locks your look for up to 24 hours with Serum-To-Grip tech—no touch-ups needed. - • **Precision Luxe Application:** Sleek dropper bottle ensures just the right amount for a flawless base every time. ## Overview Maybelline New York Grippy Serum Makeup Primer is a 30ml water-based, vegan primer featuring Serum-To-Grip technology and 2% niacinamide. It delivers up to 24 hours of makeup hold while hydrating and plumping skin instantly. Suitable for all skin types, it applies smoothly with a dropper, leaving no white cast or greasy residue, making it a top-rated, multitasking primer favored by professionals and beauty enthusiasts alike. ## Description Product Description Meet Maybelline New York's Grippy Serum Primer, the up to 24 hour makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 second fresh serum texture transforms to grip makeup for up to 24 hours. It’s formulated with 2% niacinamide, delivers up to 24 hour hydration and gives you a fresh, plumped skin look. Don’t skip the grip! Just drip, glide, grip! Endulge in Maybelline New York's Grippy Serum Primer highlights below! This primer glides on like a serum Grips makeup for up to 24 hours Instantly plumps & hydrates skin Layers well with skincare & makeup Leaves no white cast Does not pill Consists of a vegan & water-based formula A non-comedogenic makeup product Discover how to use Maybelline New York's Grippy Serum Primer! Apply Grippy Serum Primer evenly to your face using the dropper, and then pat into your skin using your fingertips. Following this, allow 20 seconds for the serum-to-grip transformation, before applying makeup on top Ingredients AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE Directions Apply your face evenly, rub with your fingertips onto the skin. Wait 20 seconds before applying makeup. Safety Warning Please see back of pack for the latest ingredients list. Manufacturer Contact Information Maybelline New York, London, W6 8AZ Review: AMAZING PRODUCT - Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category. Review: BEST PRIMER SO FAR! 😌🫰🏻 - It gives skincare properties too and the grip is so fineeee. Love it. ## Features - Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip! - The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin - Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup - Formulated with Serum-To-Grip Technology as well as 2% Niacinamide, helping the formula to grip makeup easily whilst still hydrating the skin for 24 hours - Contents: 1x Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, Up-to 24H grip, Fresh Plumped Skin Look, Suitable for All Skin Types, 30ml ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0DNT5HBHB | | Benefits | Moisturizing, Improves skin elasticity, Even toning | | Best Sellers Rank | 35 in Beauty ( See Top 100 in Beauty ) 1 in Face Primers | | Brand | Maybelline | | Brand Name | Maybelline | | Container Type | Bottle | | Country Of Origin | China | | Country as Labeled | Tonga | | Country/region of origin | Tonga | | Coverage | long wear | | Customer Reviews | 4.6 out of 5 stars 1,695 Reviews | | Finish Type | Natural | | Global Trade Identification Number | 03600531700379 | | Item Form | Serum | | Item Volume | 30 Millilitres | | Item Weight | 0.12 Kilograms | | Item form | Serum | | Manufacturer | Maybelline New York | | Manufacturer Contact Information | Maybelline New York, London, W6 8AZ | | Manufacturer Part Number | b3536200 | | Model Number | b3536200 | | Number of Items | 1 | | Package information | Bottle | | Product benefits | Moisturizing, Improves skin elasticity, Even toning | | Skin Tone | All | | Skin Type | All | | Skin type | All | | Specialty | Pore minimizing, Skin-smoothing, Hydrating | | Unit Count | 30.0 millilitre | ## Product Details - **Brand:** Maybelline - **Country/region of origin:** Tonga - **Item form:** Serum - **Item volume:** 30 Millilitres - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Moisturizing, Improves skin elasticity, Even toning - **Skin type:** All - **Speciality:** Pore minimizing, Skin-smoothing, Hydrating - **Unit count:** 30.0 millilitre ## Images ![New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) - Image 1](https://m.media-amazon.com/images/I/71dVF+aqfpL.jpg) ## Available Options This product comes in different **Style** options. ## Questions & Answers **Q: What are the benefits of using the Grippy Serum Primer?** A: This serum to grip primer leaves no white cast, and helps grip makeup for up to 24 hours. Ultra-blendable formula that leaves skin fresh and plump. **Q: What are the ingredients?** A: Serum-To-Grip Technology allows the primer to grip makeup after just 20 seconds, also enriched with 2% Niacinamide that delivers 24 hour hydration. **Q: How do I use this product?** A: Apply evenly to your face and pat in using fingertips. After just 20 seconds the serum-to-grip transformation will occur and you can then apply makeup. ## Customer Reviews ### ⭐⭐⭐⭐⭐ AMAZING PRODUCT *by N***B on 1 July 2025* Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category. ### ⭐⭐⭐⭐⭐ BEST PRIMER SO FAR! 😌🫰🏻 *by M***F on 9 June 2026* It gives skincare properties too and the grip is so fineeee. Love it. ### ⭐⭐⭐⭐⭐ Great for staying power *by A***R on 25 May 2026* This makeup primer works so well. It has a nice grippy texture that keeps my makeup looking smooth and fresh for hours without feeling heavy. Definitely impressed with the staying power and works even better when implementing a hydrating skincare routine! ## Frequently Bought Together - Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, up-to 24H grip, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types (30ml) - e.l.f. Hydrating Camo Concealer, Satin Finish, Conceals, Corrects & Highlights, Fair Warm, 0.203 Fl Oz (6mL) - L'Oreal Paris Infallible 3-second Setting Spray, Long-Lasting Fixing Spray for Face, lightweight micro mist non-sticky, transfer proof, sets makeup for up to 36 Hour, 75ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum](https://www.desertcart.us/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-05*