---
product_id: 702538272
title: "Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag"
brand: "matchaful"
price: "$116.22"
currency: USD
in_stock: true
reviews_count: 2
category: "Matchaful"
url: https://www.desertcart.us/products/702538272-houjicha-powder-organic-roasted-green-tea-powder-smooth-and-earthy
store_origin: US
region: United States of America
---

# low caffeine, all-day energy 100g premium organic powder roasted for rich earthy flavor Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag

**Brand:** matchaful
**Price:** $116.22
**Availability:** ✅ In Stock

## Summary

> 🍂 Elevate your tea ritual with the rich, roasted soul of Houjicha!

## Quick Answers

- **What is this?** Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag by matchaful
- **How much does it cost?** $116.22 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/702538272-houjicha-powder-organic-roasted-green-tea-powder-smooth-and-earthy)

## Best For

- matchaful enthusiasts

## Why This Product

- Trusted matchaful brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Ritual:** Whisk hot or iced with your favorite milk for a café-quality latte at home.
- • **Sustainably Crafted:** Female-founded brand committed to ethical sourcing and eco-friendly farming practices.
- • **Earthy Meets Elegant:** Savor the smooth, roasted notes of coffee, cacao, and puffed rice in every sip.
- • **Balanced Energy Boost:** Lower caffeine than traditional green tea, perfect for sustained focus without jitters.
- • **Certified Organic & Direct Trade:** JAS certified and sourced straight from trusted Japanese farms for unmatched authenticity.

## Overview

Matchaful’s 100g bag of organic Houjicha powder delivers a smooth, earthy green tea experience with unique roasted notes of coffee, cacao, and puffed rice. JAS certified and direct-trade sourced from sustainable Japanese farms, it offers lower caffeine for all-day enjoyment. Perfect for hot or iced lattes, this premium powder blends tradition with modern wellness, ideal for mindful professionals seeking a sophisticated, healthful beverage.

## Description

The Ultimate Matcha Experience Matcha meets botanical elixirs, plant-based snacks, and wabi-sabi philosophy in our experiential matcha wellness cafés. Shop Our Matcha Visit the Store Shop Our Matcha Visit the Store Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition. To us, these two elements—matcha and botanical nutrition—are inherently linked in support of your daily ritual. With a focus on quality, we hand-select ingredients to create nutrient dense products with functional health benefits and fresh flavors. Each Matchaful product is crafted with care to benefit overall wellbeing. Shop Our Granola & Gifts Visit the Store Shop Our Granola & Gifts We work in direct-trade with a sustainably-operated, 4th generation Japanese tea farm. Matcha is traditionally shaded for the final weeks of growth. Innovatively, this farm uses solar panels for shading that generate power for nearby towns. Their plants are grown without pesticides and fertilized using organic compost from the local community. We ensure each batch of Matchaful matcha is treated with respect on its journey from farm-to-whisk.

Review: Better than cafe quality - Best Hojicha powder for latte! Strong flavor, not bitter. Seems expensive but it’s not when you count how many cafe quality lattes it will make. Make it at home better than most cafes.
Review: yummy - very good hojicha!

## Features

- Roasted Japanese Green Tea With Superior Taste: Experience the naturally lower caffeine, earthy flavor of green tea with toasty, chocolatey coffee like notes; Roasting creates its unique reddish brown color and removes bitterness
- JAS Certified Organic and Direct Trade: Our premium Houjicha is JAS certified organic, sourced directly from our trusted farm partners in Japan for exceptional quality and authentic taste
- Lower Caffeine, Same Benefits: Savor the health benefits of green tea with slightly less caffeine, making our Houjicha a perfect choice for any time of day and an excellent alternative to coffee
- How to Prepare: Using a bamboo whisk, whisk one and a half teaspoons with 2 fluid ounces of 180 degrees F water in W or M formation until frothy; Enjoy hot or iced with 6 fluid ounces of your choice of milk
- Direct Trade, Superior Quality: Matchaful is a female founded brand based in New York City since 2015, and we are committed to providing direct trade, farm to whisk matcha and houjicha, ensuring exceptional quality

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CHHNGVPD |
| Age Range Description | Adults |
| Best Sellers Rank | #35,246 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #177 in Matcha Tea |
| Brand | MATCHAFUL |
| Brand Name | MATCHAFUL |
| Caffeine Content Description | Low Caffeine |
| Container Type | Bag |
| Customer Reviews | 4.7 out of 5 stars 4 Reviews |
| Each Unit Count | 3.52 |
| Flavor | Houjicha 100g |
| Item Form | Powder |
| Item Volume | 2 Fluid Ounces |
| Manufacturer | Matchaful |
| Number of Items | 1 |
| Part Number | HOUJ-BAG-100G |
| Product Benefits | Rich in Antioxidants, Promotes Relaxation, Natural Detoxifier |
| Sweetness Description | Not Sweet |
| Tea Variety | Houjicha |
| UPC | 850038816155 |
| Unit Count | 3.52 Ounce |

## Product Details

- **Brand:** MATCHAFUL
- **Flavor:** Houjicha 100g
- **Item Form:** Powder
- **Tea Variety:** Houjicha
- **Unit Count:** 3.52 Ounce

## Images

![Houjicha Powder - Organic Roasted Green Tea Powder - Smooth and Earthy with Flavor Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 100g Bag - Image 1](https://m.media-amazon.com/images/I/61iAzDVhMhL.jpg)

## Available Options

This product comes in different **Flavor** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Better than cafe quality
*by J***J on January 15, 2026*

Best Hojicha powder for latte! Strong flavor, not bitter. Seems expensive but it’s not when you count how many cafe quality lattes it will make. Make it at home better than most cafes.

### ⭐⭐⭐⭐⭐ yummy
*by A***Y on December 12, 2025*

very good hojicha!

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/702538272-houjicha-powder-organic-roasted-green-tea-powder-smooth-and-earthy](https://www.desertcart.us/products/702538272-houjicha-powder-organic-roasted-green-tea-powder-smooth-and-earthy)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-11*