---
product_id: 633522442
title: "Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free"
brand: "e.l.f."
price: "$18.33"
currency: USD
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.us/products/633522442-soft-glam-foundation-31-medium-neutral-medium-coverage-long-lasting
store_origin: US
region: United States of America
---

# Long-lasting wear up to 12+ hours 100% Vegan & Cruelty-Free certified 1% Hydrating Hibiscus Complex for breathable moisture Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free

**Brand:** e.l.f.
**Price:** $18.33
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean business with e.l.f. Soft Glam Foundation

## Quick Answers

- **What is this?** Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free by e.l.f.
- **How much does it cost?** $18.33 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/633522442-soft-glam-foundation-31-medium-neutral-medium-coverage-long-lasting)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Shade Range:** Available in 36 shades, designed to complement every skin tone in your professional circle.
- • **Ethical Beauty Statement:** Proudly vegan and cruelty-free—because conscious choices never go out of style.
- • **Effortless All-Day Radiance:** Stay flawless from morning meetings to after-hours with a satin finish that lasts.
- • **Skin-Loving Hydration Boost:** Infused with hibiscus and antioxidant-rich fruit extracts for breathable, healthy skin.
- • **Customizable Medium Coverage:** Build your perfect look—natural or glam—without the cakey feel.

## Overview

e.l.f. Soft Glam Foundation in 31 Medium Neutral offers a long-lasting, medium buildable coverage with a smooth satin finish. Infused with 1% Hydrating Hibiscus Complex and fruit extracts, it delivers breathable hydration without clogging pores. Suitable for all skin types and tones, this vegan and cruelty-free liquid foundation is your go-to for a flawless, professional look that lasts all day.

## Description

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Review: Cheap & perfect match - My absolute favorite makeup. So soft & covers well, matches my skin perfectly, even when I’m a little more tan/a little more pale :)
Review: Great, great product - I love this foundation, it is just perfect for my skin. I like how light weight it is and the coverage it has. You can use very little for a more natural look or go a little heavier and your skin still looks nice and fresh. One thing I really like about this satin look foundation is the glow, and moisture that gives to your skin, if you are like me and you like that kind of look, this works great.

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D3JDYWZ6 |
| Additional Features | Cruelty Free, Vegan |
| Age Range Description | Adult |
| Best Sellers Rank | #729 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Foundation Makeup |
| Brand Name | e.l.f. |
| Color | 31 Medium Neutral |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.6 out of 5 stars 819 Reviews |
| Finish Types | Satin |
| Global Trade Identification Number | 00609332849488 |
| Item Form | Liquid |
| Item Weight | 1.44 ounces |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 84948 |
| Material Type Free | Paraben Free, Phthalate Free, Sulfate Free |
| Model Number | 84948 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Medium buildable coverage with skin-loving ingredients for a smooth, satin finish, suitable for various skin types |
| Recommended Uses For Product | Face Makeup Foundation |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Cruelty Free, Vegan |
| UPC | 609332849488 |
| Unit Count | 1 Fluid Ounces |

## Product Details

- **Color:** 31 Medium Neutral
- **Item Form:** Liquid
- **Material Type Free:** Paraben Free, Phthalate Free, Sulfate Free
- **Recommended Uses For Product:** Face Makeup Foundation
- **Skin Type:** All

## Images

![Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/61-X+Y0ePvL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Cheap & perfect match
*by B***Y on August 1, 2026*

My absolute favorite makeup. So soft & covers well, matches my skin perfectly, even when I’m a little more tan/a little more pale :)

### ⭐⭐⭐⭐⭐ Great, great product
*by N***N on April 25, 2026*

I love this foundation, it is just perfect for my skin. I like how light weight it is and the coverage it has. You can use very little for a more natural look or go a little heavier and your skin still looks nice and fresh. One thing I really like about this satin look foundation is the glow, and moisture that gives to your skin, if you are like me and you like that kind of look, this works great.

### ⭐⭐⭐⭐⭐ It applies smoothly, provides beautiful coverage,
*by P***S on June 8, 2026*

I've tried many foundations, but this one quickly became a favorite. It applies smoothly, provides beautiful coverage, and leaves my skin looking more even and polished with a natural satin finish. I loved it from the very first application. Everyone's skin is different, but I highly recommend trying this foundation. e.l.f. has created a fantastic product!

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand
- e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-11*