---
product_id: 62147903
title: "Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs"
price: "$35.41"
currency: USD
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reviews_count: 12
url: https://www.desertcart.us/products/62147903-measure-what-matters-how-google-bono-and-the-gates-foundation
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region: United States of America
---

# Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

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## Description

desertcart.com: Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs: 9780525536222: Doerr, John, Page, Larry: Books

Review: Improve any size business-use everyone's brainpower! - Use of OKRs is fantastic in any size business. Global goal setting and feedback- everyone in the company on the same page! Get ideas from all levels to solve problems and see improvements. Love it. Get input from everyone. Super great examples of how it works. Very good summary of each chapter at the back for quick refresh. Every business owner should read this book to make that company run well.
Review: Unlocking Success: A Deep Dive into OKRs - "Measure What Matters" by John Doerr is an insightful exploration of the power of Objectives and Key Results (OKRs) in driving organizational success. The book proves to be immensely helpful in understanding the practical application of OKRs, particularly through the compelling showcase of how notable companies like Google, Bono, and the Gates Foundation have harnessed this goal-setting framework to achieve remarkable results. Doerr's narrative skillfully intertwines real-world examples and case studies, offering valuable insights into the transformative impact of OKRs on focus, alignment, and overall performance within diverse business settings. Whether you're a business leader, entrepreneur, or anyone interested in effective goal-setting strategies, "Measure What Matters" serves as an inspirational and instructive guide, demonstrating the tangible benefits of adopting OKRs in driving success and innovation.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,634 in Books ( See Top 100 in Books ) #3 in Systems & Planning #22 in Business Management (Books) #64 in Leadership & Motivation |
| Customer Reviews | 4.5 4.5 out of 5 stars (9,851) |
| Dimensions  | 5.69 x 1.08 x 8.51 inches |
| Edition  | Second Printing |
| ISBN-10  | 0525536221 |
| ISBN-13  | 978-0525536222 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | April 24, 2018 |
| Publisher  | Portfolio |

## Images

![Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs - Image 1](https://m.media-amazon.com/images/I/71UbGWOv8cL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Improve any size business-use everyone's brainpower!
*by M***H on November 7, 2025*

Use of OKRs is fantastic in any size business. Global goal setting and feedback- everyone in the company on the same page! Get ideas from all levels to solve problems and see improvements. Love it. Get input from everyone. Super great examples of how it works. Very good summary of each chapter at the back for quick refresh. Every business owner should read this book to make that company run well.

### ⭐⭐⭐⭐⭐ Unlocking Success: A Deep Dive into OKRs
*by J***. on January 23, 2024*

"Measure What Matters" by John Doerr is an insightful exploration of the power of Objectives and Key Results (OKRs) in driving organizational success. The book proves to be immensely helpful in understanding the practical application of OKRs, particularly through the compelling showcase of how notable companies like Google, Bono, and the Gates Foundation have harnessed this goal-setting framework to achieve remarkable results. Doerr's narrative skillfully intertwines real-world examples and case studies, offering valuable insights into the transformative impact of OKRs on focus, alignment, and overall performance within diverse business settings. Whether you're a business leader, entrepreneur, or anyone interested in effective goal-setting strategies, "Measure What Matters" serves as an inspirational and instructive guide, demonstrating the tangible benefits of adopting OKRs in driving success and innovation.

### ⭐⭐⭐⭐ A good idea, but a little over-stated
*by R***R on March 6, 2023*

I am a fan of business process books, and this book Measure What Matters, comes highly recommended. Any process that leads to transparent, cohesive goals for an organization is useful, and Objectives+Key-Results (OKR) as described in this book are a fine way of working towards that goal. The process is relatively simple, pick an objective and then key-results that will contribute to that objective. One of the nice aspects of OKR is that recent Microsoft (MS) Office releases have an OKR tracker embedded in the package that makes implementation easier if you are using MS Office. The book was good, but a few nits ... it has a lot of "marketing" material in the book, and some of the examples seem over-stated. When Intel decided to go after Motorola, the book says that everyone in the company worked on the objective, but Intel was a large company with a lot of support personnel. It is hard to believe that the janitorial staff, the admin sections, etc. all chipped in on that one objective. I understand that general idea, but it detracts from the book's credibility. The book does not spend a lot of time on giving examples of how to develop OKRs. It has a lot of illustrative examples of businesses that used OKRs and had miraculous turn-arounds, but the book spends little time on how to actually find and instantiate. A chapter or three that talked through the process with some simple examples would have been welcomed. Finally, I'm at a start-up now that is using the OKR methodology, and the book implies that you need to be "all in" on OKRs. We are finding that you need to find a way to work into OKR. The everywhere all at once approach the book advocates can be wildly impractical. All in all, this is a good idea, but the book would have benefitted from some additional how-to chapters and a little less marketing.

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*Last updated: 2026-05-17*