---
product_id: 612521025
title: "Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair."
brand: "arctic fox"
price: "$54.55"
currency: USD
in_stock: true
reviews_count: 13
category: "Arctic Fox"
url: https://www.desertcart.us/products/612521025-purple-af-semi-permanent-vegan-hair-colour-dye-165-ml
store_origin: US
region: United States of America
---

# 100% vegan & cruelty-free 165ml vibrant purple cream No ammonia, peroxide, or PPD Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair.

**Brand:** arctic fox
**Price:** $54.55
**Availability:** ✅ In Stock

## Summary

> 🟣 Unleash your boldest purple yet — fearless, fresh, and fabulously you!

## Quick Answers

- **What is this?** Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair. by arctic fox
- **How much does it cost?** $54.55 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/612521025-purple-af-semi-permanent-vegan-hair-colour-dye-165-ml)

## Best For

- arctic fox enthusiasts

## Why This Product

- Trusted arctic fox brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Damage-Free Refreshes:** No harsh chemicals means you can safely refresh your look as often as you want.
- • **Customizable Color Play:** Mix with other Arctic Fox shades to create your own unique, salon-quality hues at home.
- • **Bold, Long-Lasting Purple:** Stand out with rich, fade-resistant color that evolves beautifully over months.
- • **Effortless At-Home Application:** Creamy texture and sweet bubblegum scent make coloring a fun, mess-free ritual.
- • **Conscious & Conditioning Formula:** Nourish your hair with a vegan, cruelty-free dye that leaves strands soft, never straw-like.

## Overview

Arctic Fox Purple AF is a 165ml semi-permanent hair dye delivering vibrant purple tones with a 100% vegan, cruelty-free, and conditioning formula. Free from ammonia, peroxide, and PPD, it minimizes hair damage and is ideal for frequent use on pre-lightened hair. Its creamy texture and sweet scent make at-home application easy, while its mixability with other shades offers endless creative possibilities.

## Description

Product description Purple AF by Arctic Fox is a vibrant semi-permanent hair colour designed for bold self-expression while caring for your hair. The formula is made with 100% vegan, cruelty free ingredients and is free from ammonia, peroxide, ethyl alcohol and PPD, helping minimise damage compared with traditional chemical dyes. Extra conditioning agents leave hair feeling soft and nourished, so you can refresh your colour more often without sacrificing hair health. For best results, apply to pre-lightened hair at level 8–9 or above; deeper natural bases will see more subtle tones. Simply apply to dry, shampooed hair, saturate evenly, leave to develop as directed, then rinse until water runs clear. Always wear gloves and protect surfaces from possible staining. Arctic Fox colours are perfect for those who want creative, long-lasting colour with a kinder, more conscious approach to ingredients. Directions Apply the dye to clean, dry strands of hair, leave for a certain period of time and rinse afterwards. Please refer to the manufacturer's website for detailed instructions. Safety Warning For external use only

Review: Fantastic Results - Amazing colour, big fan of arctic fox. Used the Jynx blue but my hair wasn't light enough for it to fully take, so put this colour on (straight on top of the blue, prebleached before that) and I got a beautiful even colour. 10/10 recommend Note: I did leave it on for more than the recommended time as I was aiming for an even result, left it in a shower cap for a couple hours
Review: LOVE LOVE LOVE THIS HAIR DYE! - I have been colouring my hair (mostly purple) for more than 10 years now, and I think I've used every brand on the market. Arctic Fox is without a doubt, my absolute favourite!! When I started, I used Crazy colour, but it faded to green and had to be reapplied at least every 2 weeks - it was exhausting!! And it would transfer onto my pillow covers and towels too, so I started using other brands. However, even they didn't last very long, and unless I mixed my own colours (adding lots of pink) my hair would wash out green! I was having problems with my shoulders (they dislocate when I move the wrong way) so repeatedly dying my hair was becoming a big problem. Someone suggested this brand to me, and I was sceptical as it was more than double the price of every other brand... But then I used it and realised why!! This does not fade to green. It takes ages to fade at all, but when it does, it fades in every shade of purple imaginable, until its almost silver. Now, I can get away with dying my hair a couple of times a year - its literally changed my life...I no longer have to go through extreme pain every 2 weeks to dye my hair! Personally, I use it about every 3 months, just to keep the colour bright - plus my natural hair is very dark brown, so those roots with lilac aren't always ideal. However, I have let it go longer a few times, when the pain is just too much, and I don't need to feel embarrassed going out with very badly washed out hair dye in the meantime! And to top it all off, it smells AMAZING!! No awful hair dye smells. Instead it smells like bubblegum 💙 I cannot recommend this hair dye enough, I think it is, without a doubt, the best you can possible get. Double the price initially, but only used a fraction of the time, so it actually works out cheaper than those other awful brands.

## Features

- Bold Purple AF results with semi-permanent hair colour that lets you express your style without long-term commitment.
- Conditioning, hair-friendly formula made with vegan, cruelty free ingredients so hair feels soft, not straw-like after colouring.
- No ammonia, no peroxide and no PPD, helping minimise damage and making this dye suitable for frequent refreshes.
- Creamy texture and sweet scent make application at home easy and enjoyable; simply apply to pre-washed, dry hair and rinse.
- Mixable with other Arctic Fox shades so you can customise tones, ombre and pastels for unique, salon-inspired colour at home.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CTVGKJQY |
| Benefits | Hair Coloring |
| Best Sellers Rank | 844 in Beauty ( See Top 100 in Beauty ) 15 in Semi-Permanent Hair Colour |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Colour | Purple AF |
| Container Type | Tube |
| Country Of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 292 Reviews |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | BOINCA, INC. |
| Manufacturer Part Number | 624 |
| Material Features | Vegan |
| Material Type Free | Ammonia Free |
| Model Number | 624 |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Hair Coloring |
| Recommended Uses For Product | Hair Coloring |
| Suitable Hair Colour | Purple |
| UPC | 810021111605 |
| Unit Count | 165.0 millilitre |

## Product Details

- **Brand:** ARCTIC FOX
- **Colour:** Purple AF
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Vegan
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Hair Coloring
- **Unit count:** 165.0 millilitre

## Images

![Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair. - Image 1](https://m.media-amazon.com/images/I/51UMcaAdJjL.jpg)
![Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair. - Image 2](https://m.media-amazon.com/images/I/81sta-NDdFL.jpg)
![Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair. - Image 3](https://m.media-amazon.com/images/I/81HYdRwcuCL.jpg)
![Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair. - Image 4](https://m.media-amazon.com/images/I/61eF4WefRzL.jpg)
![Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair. - Image 5](https://m.media-amazon.com/images/I/517cOj96zQL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic Results
*by J***E on 28 February 2026*

Amazing colour, big fan of arctic fox. Used the Jynx blue but my hair wasn't light enough for it to fully take, so put this colour on (straight on top of the blue, prebleached before that) and I got a beautiful even colour. 10/10 recommend Note: I did leave it on for more than the recommended time as I was aiming for an even result, left it in a shower cap for a couple hours

### ⭐⭐⭐⭐⭐ LOVE LOVE LOVE THIS HAIR DYE!
*by C***N on 23 November 2024*

I have been colouring my hair (mostly purple) for more than 10 years now, and I think I've used every brand on the market. Arctic Fox is without a doubt, my absolute favourite!! When I started, I used Crazy colour, but it faded to green and had to be reapplied at least every 2 weeks - it was exhausting!! And it would transfer onto my pillow covers and towels too, so I started using other brands. However, even they didn't last very long, and unless I mixed my own colours (adding lots of pink) my hair would wash out green! I was having problems with my shoulders (they dislocate when I move the wrong way) so repeatedly dying my hair was becoming a big problem. Someone suggested this brand to me, and I was sceptical as it was more than double the price of every other brand... But then I used it and realised why!! This does not fade to green. It takes ages to fade at all, but when it does, it fades in every shade of purple imaginable, until its almost silver. Now, I can get away with dying my hair a couple of times a year - its literally changed my life...I no longer have to go through extreme pain every 2 weeks to dye my hair! Personally, I use it about every 3 months, just to keep the colour bright - plus my natural hair is very dark brown, so those roots with lilac aren't always ideal. However, I have let it go longer a few times, when the pain is just too much, and I don't need to feel embarrassed going out with very badly washed out hair dye in the meantime! And to top it all off, it smells AMAZING!! No awful hair dye smells. Instead it smells like bubblegum 💙 I cannot recommend this hair dye enough, I think it is, without a doubt, the best you can possible get. Double the price initially, but only used a fraction of the time, so it actually works out cheaper than those other awful brands.

### ⭐⭐⭐⭐ Great vibrant colour
*by C***A on 10 June 2025*

Great vibrant colour, easy to apply and not to bad to get off skin! Does fade as with all bright colours, when it starts to fade it does go a bit blue.

## Frequently Bought Together

- ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Purple AF 165 ml e
- Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-27*