--- product_id: 612133532 title: "Touch of Silver Go Icy Shampoo Icy, 200ml" brand: "provoke" price: "$11.65" currency: USD in_stock: true reviews_count: 12 category: "Provoke" url: https://www.desertcart.us/products/612133532-touch-of-silver-go-icy-shampoo-icy-200ml store_origin: US region: United States of America --- # Keratin-enriched deep hydration Triple toning tech cools brassiness 2 shades lighter in 1 wash Touch of Silver Go Icy Shampoo Icy, 200ml **Brand:** provoke **Price:** $11.65 **Availability:** ✅ In Stock ## Summary > ❄️ Unlock your coolest hair moment—shine brighter, feel bolder! ## Quick Answers - **What is this?** Touch of Silver Go Icy Shampoo Icy, 200ml by provoke - **How much does it cost?** $11.65 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/612133532-touch-of-silver-go-icy-shampoo-icy-200ml) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Frizz & Breakage Control:** Say goodbye to dull, damaged strands and hello to smooth, resilient hair. - • **Triple Toning Technology:** Neutralizes brassy tones for that flawless, cool-toned finish every time. - • **Instant Icy Platinum Glow:** Go 2 shades lighter with just one wash—because waiting is so last season. - • **Keratin-Infused Hydration:** Deeply nourishes and strengthens hair, leaving it shiny and healthy. - • **Vegan & Hypoallergenic Formula:** Clean beauty that’s kind to your hair and the planet—no compromises. ## Overview Provoke Touch of Silver Go Icy Shampoo delivers an icy platinum look up to 2 shades lighter in just one wash, thanks to its advanced triple toning technology that cools down brassy tones. Enriched with keratin, it deeply hydrates and strengthens color-treated hair while controlling frizz and breakage. This vegan, hypoallergenic formula is free from palm oil, parabens, silicones, and sulfates, making it a clean, effective choice for professionals seeking a bright, healthy, and effortlessly cool hair transformation. ## Description Product Description Go 2 Shades Lighter in 1 Wash* *When using shampoo and conditioner. Lightening & toning intensity may vary depending on hair colour, condition and frequency of usage. Provoke Touch of Silver Before Brassy, Dull, Frizzy hair After Icy tone, Bright, Smooth hair Provoke Go:Icy Platinum Effect Shampoo Go 2 shades lighter for an icy platinum look in just 1 wash*. Go Icy shampoo has our most intensive formulation with triple toning technology, to cool down warmer brassy tones for an extra light colour. Enriched with keratin to deeply hydrate, leaving your hair beautifully healthy & shiny. Ingredients Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric Acid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Benzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1) Directions Wet hair, apply shampoo, massage into a lather, rinse thoroughly for best results. Safety Warning For external use only. Avoid contact with eyes Manufacturer Contact Information Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. Review: Does the job and reasonable price - I used the shampoo and conditioner and did exactly as it said. Leave each on for 5 minutes My hair is much brighter and the brassiness has gone. It’s smells ok kind of fresh and my hair feels okay. I will probably uses every other wash - great price for these 2 so I didn’t expect much and I was really impressed 👍🏼 Review: Brilliant purchase - Fantastic purchase makes my hair go lighter! Now it can be used on blondes to get rid of a yellow tinge or on grays like me this blends my salt n pepper look lovely! Really good product at a fantastic price it’s consistency is not overly thick but not runny either, not leakage ## Features - Go 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO ICY Platinum effect Shampoo - Our most intensive formulation yet, with triple toning technology to cool down warmer brassy tones for an extra light colour - This formula is also enriched with Keratin to deeply hydrate, leaving your hair beautifully healthy and shiny - Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Icy Platinum Effect Conditioner - For results use with Provoke Go Icy Conditioner ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0CWPGLYS4 | | Active Ingredients | Sodium Chloride, Sodium Laureth Sulfate | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Anti-Frizz, Breakage Control, Brightening, Damage Control, Hydrating | | Best Sellers Rank | 3,338 in Beauty ( See Top 100 in Beauty ) 210 in Shampoos (Beauty) | | Brand | PROVOKE | | Brand Name | PROVOKE | | Country Of Origin | United Kingdom | | Customer Reviews | 4.5 out of 5 stars 987 Reviews | | Hair Type | Color Treated | | Hair type | Color Treated | | Item Dimensions | 36 x 58 x 175 millimetres | | Item Form | Cream | | Item Weight | 0.21 Kilograms | | Item form | Cream | | Liquid Volume | 200 Millilitres | | Manufacturer | Karium Ltd | | Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. | | Manufacturer Part Number | 40027060 | | Material Type Free | Palm Oil Free, Paraben Free, Silicone Free, Sulphate Free | | Model Number | 40027060 | | Number of Items | 1 | | Other Special Features of the Product | Hypoallergenic, Not Tested On Animals, Scented, Travel Size, Vegan | | Recommended Uses For Product | Dryness, Dullness, Hair Breakage | | Scent | Floral | | Scent Name | Floral | | Suitable Hair Colour | Silver | | Unit Count | 200.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** PROVOKE - **Hair type:** Color Treated - **Item form:** Cream - **Scent:** Floral ## Images ![Touch of Silver Go Icy Shampoo Icy, 200ml - Image 1](https://m.media-amazon.com/images/I/71xECuDNbbL.jpg) ## Available Options This product comes in different **Configuration, Size, Style** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Does the job and reasonable price *by D***N on 18 July 2026* I used the shampoo and conditioner and did exactly as it said. Leave each on for 5 minutes My hair is much brighter and the brassiness has gone. It’s smells ok kind of fresh and my hair feels okay. I will probably uses every other wash - great price for these 2 so I didn’t expect much and I was really impressed 👍🏼 ### ⭐⭐⭐⭐⭐ Brilliant purchase *by L***N on 14 June 2026* Fantastic purchase makes my hair go lighter! Now it can be used on blondes to get rid of a yellow tinge or on grays like me this blends my salt n pepper look lovely! Really good product at a fantastic price it’s consistency is not overly thick but not runny either, not leakage ### ⭐⭐⭐⭐ Easy to use and good tint *by S***S on 1 September 2025* Works well with blonde hair ## Frequently Bought Together - PROVOKE Touch of Silver Go Icy Shampoo 200ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology to Cool Down Brassy Tones, Enriched with Keratin - PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments - PROVOKE Touch Of Silver Colour Care Conditioner, Purple, 400ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/612133532-touch-of-silver-go-icy-shampoo-icy-200ml](https://www.desertcart.us/products/612133532-touch-of-silver-go-icy-shampoo-icy-200ml) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-10-30*