--- product_id: 612035150 title: "Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures" brand: "schwarzkopf" price: "$25.94" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/612035150-schwarzkopf-color-ultime-5-89-radiant-plum-hair-dye-permanent store_origin: US region: United States of America --- # Up to 10 weeks of fade-resistant vibrancy Diamond Brilliance Serum for luminous shine Creamy formula for all hair textures Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures **Brand:** schwarzkopf **Price:** $25.94 **Availability:** ✅ In Stock ## Summary > 💜 Unlock your ultimate plum glow and shine like a diamond! ## Quick Answers - **What is this?** Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures by schwarzkopf - **How much does it cost?** $25.94 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/612035150-schwarzkopf-color-ultime-5-89-radiant-plum-hair-dye-permanent) ## Best For - schwarzkopf enthusiasts ## Why This Product - Trusted schwarzkopf brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vivid Plum Power:** Experience ultra-intense, radiant plum color that turns heads and complements every skin tone. - • **Diamond Shine Boost:** Infused with Diamond Brilliance Serum to deliver a polished, light-reflecting finish from root to tip. - • **Fade-Defying Formula:** Enjoy up to 10 weeks of bold, fade-resistant color that keeps your look fresh and vibrant. - • **Universal Texture Love:** Smooth, creamy application designed for all hair types—straight, curly, coily, or relaxed—for salon-quality results. - • **Effortless At-Home Glam:** Beginner-friendly kit with everything you need for flawless coverage and gray coverage, making professional results accessible. ## Overview Schwarzkopf Color Ultime 5.89 Radiant Plum is a permanent hair dye delivering ultra-intense, fade-resistant plum color with up to 10 weeks of vibrant shine. Enriched with Diamond Brilliance Serum, it enhances light reflection for a luminous finish. Suitable for all hair textures, this creamy formula ensures smooth application and long-lasting color that covers grays effectively. The beginner-friendly kit includes all essentials for professional-quality results at home. ## Description Schwarzkopf Color Ultime Hair Color Cream, 5.89 Radiant Plum Hair Color - show-stopping reds for any complexionThis hair color kit will allow you to achieve noticeably vibrant color results and incredible gloss at home. Infused with Diamond Brilliance Serum. It contains special UV filter to provide additional protection. Color Ultime‘s hair dye kit including a conditioner delivers color results with luminous shine from root to tip. We recommend big-volume hairstyles for particularly glamorous red hair color looks! The hair color kit is suitable for all hair textures: straight, coily, curly or wavy. Discover the breakthrough formula of Schwarzkopf color Ultime: it provides vivid color intensity and defies fade-resistant vibrancy for show-stopping color intensity up to 10 weeks! To achieve true to box results, choose a color in the shade level that best matches your current color. We recommend not going beyond 2 levels from your current level.With over 125 years of hair expertise, Schwarzkopf helps you achieve professional quality color results at home in on-trend shades for an ULTIME fashion statement!The product benefits at a glance: Permanent hair dye & root touch up Long-lasting color and shine Up to 10 weeks of show stopping color intensity Color: Radiant plum hair dye ## Features - Lasting Color with Show-Stopping Shine: Our rich, ultra-intense hair color with faceted tones offers vivid color intensity and added dimension. Designed to enhance your hair, it delivers high shine that complements a range of skin tones - Shine That Lasts: Formulated with our Diamond Brilliance Serum, it helps hair reflect light for a polished, luminous finish. It adds visible shine and depth from root to tip, so your color looks fresh even after multiple washes - Vibrant & Fade-Resistant: Color Ultime delivers up to 10 weeks of lasting vibrancy and high-impact intensity. Whether you’re refreshing existing color or going darker, it helps resist dullness and keep your shade bold longer, even on gray strands - For All Hair Types: This creamy hair dye spreads easily and works for relaxed, natural, or textured hair and helps maintain softness post-color and manageability. Designed for smooth application and even results with a soft, polished finish - Easy, Beginner Friendly Kit: Includes a color cream, developer bottle, conditioner, gloves and step-by-step instructions. It offers reliable results for first-timers and regular users alike. For longer or thicker hair, use two boxes for full coverage ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B0CKKN6VWM | | Best Sellers Rank | #76 in Hair Color | | Item Model Number | 00017000348476 | | Manufacturer | Henkel | | Product Dimensions | 3.63 x 2.32 x 6.62 inches; 7.87 ounces | | Upc | 017000348476 017000348452 | ## Product Details - **Brand:** Schwarzkopf - **Color:** 5.89 Radiant Plum - **Item Form:** Cream - **Package Information:** Box - **Product Benefits:** Hair Coloring ## Images ![Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures - Image 1](https://m.media-amazon.com/images/I/81Nifpel5PL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ My hair is soft! The color is bright! My hair looks healthy! *by on Reviewed in the United States January 7, 2026* This is a very dark color. I was looking for a dark color. I dyed my hair yesterday. I made the mistake of picking the wrong color. This is the black cherry. I have to say I’m not mad about it! I’ve already received a lot of compliments on it.I color my hair all the time myself with pinks, reds, purples and even oranges. This is the first time I have ever gone this dark. I was a natural blonde but as I get older that started to become mousey and of coarse I have grays. (I’m 61) Those colors washed me out now.I made the mistake with the last color to dye with an ask brown color and then the dark color and it didn’t stay because my hair had already been saturated leaving no space for the new color to absorb into the strands. That washed out very quickly. I’m really hoping this lasts for me. I haven’t washed it again yet. If it doesn’t last, it will probably be because of my already dyed hair and then I will bleach it and try again.I won’t blame the dye.So far I am happy with the brand which I have used in the past but I’m not someone who is loyal to just a brand. I try all of them.My hair feels very soft! It smells great! My husband even told me I smelled good. I think he thought I had perfume on. LOL!I say buy it. Try it. Make sure you’ve left enough time from the last dye job to let the color to saturate your hair.I am not a stylist. I do not have a license. I’m just someone getting older who wants to have fun with her hair while she has it and feel younger and pretty. Changing up my hair makes me feel good. Plus it’s fun! It’s just hair. It can be changed. It can also be lost in life. Enjoy it while you have it! Just give it a little love with some TLC hair conditioners here and there.The after conditioner provided with this brand is wonderful! I wish they sold it separately!My pics are in bright light and regular light. Very dark in lower light. Bright in bright light. ### ⭐⭐⭐⭐⭐ Perfect *by on Reviewed in the United States May 30, 2026* I was two toned. I had highlights of blonde and they have faded to half of my hair so half my hair was primarily blonde and the other half was brown.I didnt want to pay to keep the blonde its so expensive to up keep.I have always fallen back to red but it had previously damaged my hair so bad.This product is amazing. My hair isnt dried out and the color is so spot on.Where I was blonde its a light red. Which overall It looks like a rose gold. I love it. I only left it on about 20-25 minutes ### ⭐⭐⭐⭐⭐ TOTAL COVERAGE! *by on Reviewed in the United States January 15, 2025* The color is beautiful! The pics do not do it justice.Easy to mix and use. I left it on for mins for all over color. (Use rubbing alcohol if you get it on your skin)One bottle coved all my hair, and it's to the middle of my back. It dries a bit while processing. It took a good 15 minutes of rinsing to remove the color, and it still didn't run completely clear, slight orange still rinses out. (But red color always does that on me)No chemical smell at all, it doesn't sting or irritate my scalp. The after color conditioner is amazing. I used the entire tube and let sit for 5 minutes. My hair shined, and smelled so good!!! I have a perm, the color didn't damage my hair. MOST IMPORTANTLY IT COVERS GRAY HAIR 100%!!!! This is the ONLY color I've used that actually works!! I just used it, so I can't speak to how long it stays bright and shiny.This is my new hair color. It works and it works GREAT!!The color choices are awesome, their not all the dull boring colors...UPDATESo it’s been 5 weeks since I colored my hair. The color still looks vibrant and shiny. My grays are growing back in, so I’m going to use just on my roots this time.Still happy with this product. I won’t use anything but this brand. ## Frequently Bought Together - Schwarzkopf Color Ultime Hair Color, 5.89 Radiant Plum, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks - Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/612035150-schwarzkopf-color-ultime-5-89-radiant-plum-hair-dye-permanent](https://www.desertcart.us/products/612035150-schwarzkopf-color-ultime-5-89-radiant-plum-hair-dye-permanent) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-11*