---
product_id: 597639518
title: "Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1"
brand: "clairol"
price: "$23.65"
currency: USD
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.us/products/597639518-bold-and-bright-permanent-hair-dye-v3-intense-passion-plum
store_origin: US
region: United States of America
---

# HydraShine Conditioner for moisturizing shine Color Boost Glaze for instant color refresh TrueColorSeal locks color, prevents water-fade Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

**Brand:** clairol
**Price:** $23.65
**Availability:** ✅ In Stock

## Summary

> 🎉 Dare to dazzle with Intense Passion Plum—vibrancy that won’t quit!

## Quick Answers

- **What is this?** Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 by clairol
- **How much does it cost?** $23.65 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/597639518-bold-and-bright-permanent-hair-dye-v3-intense-passion-plum)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Subtle Yet Striking:** Perfect for dark hair tones seeking a sophisticated pop of purple without bleach.
- • **Unstoppable Vibrancy:** TrueColorSeal Technology ensures your Intense Passion Plum stays vivid wash after wash.
- • **Instant Color Refresh:** Color Boost Glaze lets you amplify your plum hue anytime—no full dye needed.
- • **All-in-One Convenience:** Complete kit includes permanent cream, activator, conditioner, gloves, and instructions for effortless application.
- • **Moisturizing Shine Boost:** HydraShine Conditioner smooths and hydrates, leaving hair silky and radiant.

## Overview

Clairol Bold & Bright Permanent Hair Dye in V3 Intense Passion Plum delivers long-lasting, vivid purple hues with TrueColorSeal Technology to lock in color and prevent fading. The included HydraShine Conditioner nourishes hair for a smooth, shiny finish, while the Color Boost Glaze offers an easy way to refresh your color anytime. This all-in-one kit is designed for all hair types and perfect for those wanting a bold yet wearable pop of plum.

## Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Review: Perfect! - Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it!
Review: Scary Color in Bottle, Great on Hair - I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.

## Features

- UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
- MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
- INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
- Shade: Intense Passion Plum, with vivid purple hues that create a spark
- One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CP2S96T5 |
| ASIN  | B0CP2S96T5 |
| Best Sellers Rank | #4,396 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #64 in Hair Color |
| Brand Name | Clairol |
| Color | V3 Intense Passion Plum |
| Container Type | Box |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,851) |
| Department  | Women |
| Global Trade Identification Number | 04064666595061 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 7.68 ounces |
| Manufacturer | Wella |
| Manufacturer  | Wella |
| Material Features | TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. |
| Number of Items | 1 |
| Product Benefits | Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish |
| Product Dimensions  | 2.37 x 3.56 x 6.31 inches; 7.68 ounces |
| Unit Count | 5.48 Fluid Ounces |

## Product Details

- **Brand:** Clairol
- **Color:** V3 Intense Passion Plum
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish

## Images

![Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81SiA5jy-4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Are Clairol Nice ’n Easy Pure Brunettes products permanent?**
A: Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks.

**Q: What is the sachet in the box for?**
A: It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color.

**Q: Should I apply Clairol Bold & Bright products to dry or damp hair?**
A: You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths.

**Q: Does the length of my hair make any difference to the amount of color I’ll need?**
A: If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application.

**Q: Does Clairol Bold & Bright provide gray coverage?**
A: It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect!
*by R***E on February 23, 2026*

Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it!

### ⭐⭐⭐⭐⭐ Scary Color in Bottle, Great on Hair
*by T***R on February 12, 2026*

I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.

### ⭐⭐⭐⭐⭐ Affordable and Vibrant!
*by S***D on February 10, 2026*

This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!

## Frequently Bought Together

- Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1
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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-18*