---
product_id: 59695331
title: "COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold"
brand: "color wow"
price: "$65.76"
currency: USD
in_stock: true
reviews_count: 13
category: "Color Wow"
url: https://www.desertcart.us/products/59695331-color-wow-cult-favorite-firm-flexible-hairspray-lightweight-hold
store_origin: US
region: United States of America
---

# Fast-drying formula UV & heat protection Weightless, non-sticky hold COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold

**Brand:** color wow
**Price:** $65.76
**Availability:** ✅ In Stock

## Summary

> 💨 Hold your style, not your breath — shine bright, stay flexible!

## Quick Answers

- **What is this?** COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold by color wow
- **How much does it cost?** $65.76 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/59695331-color-wow-cult-favorite-firm-flexible-hairspray-lightweight-hold)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless All-Day Hold:** Firm yet flexible control that keeps your style flawless without stiffness or crunchiness.
- • **Humidity & Heat Defense:** Protect your hair from frizz and color fade with advanced UV and heat shielding technology.
- • **Brushable & Build-Up Free:** Style on the fly with a spray that never flakes or weighs hair down, perfect for touch-ups anytime.
- • **Salon-Grade Strengthening:** Infused with hydrolyzed keratin and silk to repair and fortify color-treated hair while styling.
- • **Shine That Speaks Volumes:** Lightweight formula that locks in your color’s vibrancy and adds a glossy finish—no dulling or clouding.

## Overview

COLOR WOW Cult Favorite Firm + Flexible Hairspray delivers a fast-drying, weightless hold that keeps hairstyles intact without stiffness or buildup. Designed for all hair types, it protects color-treated hair with UV and heat defense while enhancing shine and manageability. Infused with keratin and silk proteins, it strengthens hair during styling, making it a top choice for professionals and style-savvy millennials seeking flawless, flexible hold with a glossy finish.

## Description

Product Description Our super light hairspray formula has no typical ingredients that will yellow, darken or dull your color. The firm but flexible formula won’t harden or stiffen, so you can continue brushing and shaping the hair into style without fear of applying too much. Hydrolyzed keratin and hydrolyzed silk help strengthen and repair your hair. Our UV protectant helps keep your color tone true plus gives your style a glossy finish. Brand Story Color WOW, the first professional range of breakthrough haircare technologies that not only keeps your color first-day fresh but makes it easy to achieve sexy, shiny WOW style with hair that’s been compromised by color treatments

Review: Recommend - I absolutely love the COLOR WOW Cult Favorite Firm + Flexible Hairspray! It gives my hair great hold without making it stiff, crunchy, or sticky like a lot of hairsprays do. My style stays in place all day while still feeling soft, touchable, and easy to brush through. It also adds a beautiful shine and helps control frizz and humidity, which is a huge plus. I really appreciate that it doesn’t leave buildup or dull my hair color. The spray is lightweight, smells nice, and works perfectly for everyday styling or special occasions. Definitely one of the best flexible hold hairsprays I’ve used!
Review: Great product - I have fine hair and this does not weigh it down. Doesn’t make it sticky. Doesn’t make it hard but it holds. I love this product.

## Features

- Fast drying weightless formula. Doesn’t cloud shine, holds style firmly without helmet head. For all hair styles.
- Flexible, firm hold and style control that’s never sticky or stiff
- Won't build up and is totally brushable
- Heat protection, UV protection, humidity-resistant

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0759JPRFL |
| Best Sellers Rank | #7,430 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #100 in Hair Sprays |
| Brand Name | COLOR WOW |
| Customer Reviews | 4.2 out of 5 stars 3,582 Reviews |
| Hair Type | Straight |
| Item Form | Spray |
| Item Volume | 250 ml |
| Item Weight | 12 ounces |
| Liquid Volume | 250 ml |
| Manufacturer | AmazonUs/FEDM1 |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Product Benefits | Fast drying, weightless formula. Doesn’t cloud shine, holds style firmly without helmet head. For all hair styles. Product Benefits Fast drying, weightless formula. Doesn’t cloud shine, holds style firmly without helmet head. For all hair styles. See more |
| Scent | Fresh |
| Scent Name | Fresh |
| Unit Count | 10 Fluid Ounces |

## Product Details

- **Hair Type:** Straight
- **Liquid Volume:** 250 ml
- **Material Type Free:** Alcohol Free
- **Scent:** Fresh

## Images

![COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold - Image 1](https://m.media-amazon.com/images/I/41Swrk+W3ML.jpg)
![COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold - Image 2](https://m.media-amazon.com/images/I/61JQ4cC5uuL.jpg)
![COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold - Image 3](https://m.media-amazon.com/images/I/71iWZ4rpYjL.jpg)
![COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold - Image 4](https://m.media-amazon.com/images/I/71TLrvA8-7L.jpg)
![COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight Hold - Image 5](https://m.media-amazon.com/images/I/812uerBf+5L.jpg)

## Questions & Answers

**Q: If sprayed in coats will this hold my bangs in place all day?**
A: Yes, Cult Favorite will give you all day hold without the sticky/stiff feeling.  It will not cloud the color or cause flakiness.  Please contact us at hello@colorwowhair.com if you have any other questions or comments.

**Q: Does it add a shine to hair as well as hold?**
A: Thanks for your question!  Yes our Cult Favorite adds shine to hair but also adds firm yet flexible hold without 
 If you would like some more shine please try our EXTRA shine spray!

**Q: Can i buy wow style on steroids on amazon?**
A: No this doesn’t weigh your hair down

**Q: What is the difference between the hair spray and the finishing spray?  I have very fine, thinning, naturally curly hair.  Which one do you recommend?**
A: Neither One - Both were horrible.  They both flattened and gummed up my hair.  Horrible quality products.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Recommend
*by J***Y on May 14, 2026*

I absolutely love the COLOR WOW Cult Favorite Firm + Flexible Hairspray! It gives my hair great hold without making it stiff, crunchy, or sticky like a lot of hairsprays do. My style stays in place all day while still feeling soft, touchable, and easy to brush through. It also adds a beautiful shine and helps control frizz and humidity, which is a huge plus. I really appreciate that it doesn’t leave buildup or dull my hair color. The spray is lightweight, smells nice, and works perfectly for everyday styling or special occasions. Definitely one of the best flexible hold hairsprays I’ve used!

### ⭐⭐⭐⭐⭐ Great product
*by D***E on July 11, 2026*

I have fine hair and this does not weigh it down. Doesn’t make it sticky. Doesn’t make it hard but it holds. I love this product.

### ⭐⭐⭐⭐⭐ WOW, but not as WOW as I wanted
*by A***S on May 16, 2024*

I have long stick straight blonde hair. Humidity is my enemy! I use a 1” barrel curling iron to get some volume & curls. My hair looks nice until I step outside, then I look like a wet dog. This product works really well! The only thing is, it didn’t hold the curls but the volume was still there. I’ll take it!!! Yes, it’s a little expensive, but you don’t need much to keep your hair looking good all day. Also, it’s very light & brushable. LOVE IT!!!

## Frequently Bought Together

- COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight spray with all day hold | Humidity resistance | Heat + UV protection | non stiff, non sticky | Brushable | Non yellowing
- COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color
- COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture | Non-Sticky & Moisturizing

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-28*