---
product_id: 59067666
title: "Lean Customer Development: Building Products Your Customers Will Buy"
brand: "cindy alvarez"
price: "$72.55"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/59067666-lean-customer-development-building-products-your-customers-will-buy
store_origin: US
region: United States of America
---

# Lean Customer Development: Building Products Your Customers Will Buy

**Brand:** cindy alvarez
**Price:** $72.55
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Lean Customer Development: Building Products Your Customers Will Buy by cindy alvarez
- **How much does it cost?** $72.55 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/59067666-lean-customer-development-building-products-your-customers-will-buy)

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- cindy alvarez enthusiasts

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## Description

Lean Customer Development: Building Products Your Customers Will Buy

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Everyone involved in product design should read this book
  

*by A***. on Reviewed in the United States on November 3, 2018*

As an R&D manager, I've spent over 2 decades of my career talking to customers, analyzing the feedback, and using it to steer product design.  I've seen customer-feedback processes work flawlessly an fail miserably.  This book lays out a solid set of processes to do it right, and do it efficiently.  It covers a lot of methods I've learned are critical, and I found a number of new ideas I'm eager to try.  Whether you're new to customer engagement or seasoned, there is something in this book for you.  I feel like the word "Lean" in the title is just trying to be trendy. Yes, the book has plenty of good advice throughout on how to be efficient collecting customer input, but 'Lean' ?  Lastly, ideas like those in this book are most effective when everyone on the customer team is familiar with them.  A few people that don't get the memo can disproportionally dilute the efforts of those that get it.  If you're serious about building products that customer excitedly pay money for, get /everyone/ on the customer team to read this book.

### ⭐⭐⭐⭐⭐ 







  
  
    Read this book before making a final decision about Lean Startup!
  

*by A***N on Reviewed in the United States on August 23, 2016*

Wow! I normally don't write reviews...but when I do it's because I desperately want to encourage others to give a book a chance. Lean Customer Development is an easy sale for Lean Startup lovers--of course we want to go deeper with the concepts. Lean Customer Development certainly does that. I've read many critical reviews, however, about Lean Startup's relevance to specific products not mentioned in the books. If that's you--you MUST read this book!I'm coming from a service industry and this book clarifies many questions that I had about the feasibility of having a "Minimum Viable Product" or MVP. What does that even mean to a lawyer? I've seen many people misconstrue the concept of the MVP and thus, I had my doubts about applying them to my profession. Although she still uses software development as the main focus for applying the principles, Alvarez addresses the flexibility of the MVP in a clear and enlightening fashion in Chapter 7, "What Kind of Minimum Viable Product Should I Build?" Powerful stuff! I feel I understand the concepts well enough to directly apply them to my law firm.  Don't get me wrong: Eric's Reis' original work, Lean Startup, is a classic. Ash Maurya's Running Lean, also a part of this Lean series, is also essential reading. Lean Customer Development, however, easily led me to a pathway of applying Lean Startup principles to my situation. Her overall message about searching out, discerning, and applying customer behavior is truly eye-opening. Alvarez truly embodies why Lean Startup works--you give yourself the freedom to tailor a product/service that customers will actually pay to experience. Novel concept. I highly recommend you read this book before making a final decision about Lean Startup!

### ⭐⭐⭐⭐⭐ 







  
  
    My boss challenged me to figure that out and through this book ( and a few others in the series like UX for lean) I realized we
  

*by A***R on Reviewed in the United States on October 16, 2016*

I work for one of the largest companies in the world.  We have tons of ideas, too many.  What we didn't have was a way to prove that people wanted the ideas.  My boss challenged me to figure that out and through this book ( and a few others in the series like UX for lean) I realized we had all the pieces in the company already, we just needed to tie it all together.As an engineer I also used to take the mindset that only the consumer research folks in the company could talk to customers.  Now I try and talk to 3 a week.  Ideas are rarely the issue which is the focus of many other books.I came out of too many brainstorming sessions thinking what a waste of time.  I replaced those with the alignment meetings mentioned in this book.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-28*