---
product_id: 58015064
title: "Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg"
brand: "wella professionals"
price: "$29.65"
currency: USD
in_stock: true
reviews_count: 13
category: "Wella Professionals"
url: https://www.desertcart.us/products/58015064-wella-illumina-color-permanent-hair-color-no-10-1-lightest
store_origin: US
region: United States of America
---

# Incredible light reflection Up to 3 levels of lift Advanced hair protection Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg

**Brand:** wella professionals
**Price:** $29.65
**Availability:** ✅ In Stock

## Summary

> ✨ Illuminate your look, own the spotlight! ✨

## Quick Answers

- **What is this?** Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg by wella professionals
- **How much does it cost?** $29.65 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/58015064-wella-illumina-color-permanent-hair-color-no-10-1-lightest)

## Best For

- wella professionals enthusiasts

## Why This Product

- Trusted wella professionals brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Glossy Finish:** Delivers a salon-quality glossy shine that enhances your hair’s natural texture and vitality.
- • **Customizable Lift:** Lighten your hair up to 3 levels for a flawless, personalized shade every time.
- • **Gentle Yet Powerful:** Formulated without animal-derived ingredients for a cruelty-free, scalp-friendly color experience.
- • **Sheer Natural Radiance:** Achieve a luminous, natural-looking ash blonde that turns heads effortlessly.
- • **Confidence in Every Strand:** Perfect for first-timers and color-shy clients seeking subtle transformation with maximum impact.

## Overview

Wella Illumina Color No. 10/1 Lightest Ash Blonde is a premium permanent hair color cream designed to lift hair up to 3 levels while delivering natural, sheer results with exceptional light reflection and hair protection. Cruelty-free and formulated for a glossy, vibrant finish, it’s ideal for professionals and color-shy clients seeking a flawless, luminous blonde transformation.

## Description

Product Description Wella Illumina hair colour elevates light to its highest spectrum revealing previously unseen potential in hair. Formulated without animal-derived ingredients, now you can make light your own and create new colour expressions that stir the senses and emotions of every client. Setting a new benchmark for naturalness in hair colour with incredible light reflection and incredible hair protection while providing irresistible hair quality. Comes in 10/1 Lightest Ash Blonde colour shade.Note:-Date which is printed on the product is NOT “Best before”, it is the manufacturing date. The product can be used 12 months after the first opening. Ingredients water, cetearyl alcohol, propylene glycol, ammonium hydroxide, dicetyl phosphate, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, steareth-200, sodium sulfate, ammonium sulfate, sodium hydroxide, sodium sulfite, asorbic acid, fragrance, xanthan gum, toluene-2, 5-diamine sulfate, disodium edta, resorcinol, p-amonphenol, 1-napthyhol, 4-amino-2-hydroxytoluene. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Illumina Color boosts light at its highest spectrum to reveal the full potential of your hair. See more

Review: Best so far - I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.
Review: Good product - Product is good. Arrived earlier then expected. I definitely going to buy again.

## Features

- Lighten, darken and enhance natural hair colour
- Gives a sheer natural looking result
- With incredible light reflection and hair protection
- Perfect first time experience for colour shy clients
- Up to 3 levels of lift

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B009C5MOIU |
| ASIN  | B009C5MOIU |
| Best Sellers Rank | 1,365 in Beauty ( See Top 100 in Beauty ) 25 in Permanent Hair Colour |
| Brand | Wella Professionals |
| Colour | 10/1 Lightest Ash Blonde |
| Country of origin  | Germany |
| Customer Reviews | 4.6 4.6 out of 5 stars (12,913) |
| Customer reviews | 4.6 4.6 out of 5 stars (12,913) |
| Date First Available | 19 Sept. 2012 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 25 x 6 x 8 centimetres |
| Item model number | 8005610542638 |
| Item model number  | 8005610542638 |
| Item weight | 0.08 Kilograms |
| Manufacturer | Coty Inc. |
| Manufacturer  | Coty Inc. |
| Package Weight | 0.08 Kilograms |
| Package dimensions | 15.1 x 3.8 x 3.2 centimetres |
| Product Dimensions | 25 x 6 x 8 cm; 81 g |
| Product Dimensions  | 25 x 6 x 8 cm; 81 g |
| Special features | Glossy |
| Speciality | Natural |
| Target audience | Women's |
| Volume | 60 Millilitres |

## Product Details

- **Brand:** Wella Professionals
- **Colour:** 10/1 Lightest Ash Blonde
- **Hair type:** Blonde
- **Item form:** Cream
- **Material Type Free:** No animal ingredients
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tin
- **Product benefits:** Natural texture
- **Unit count:** 60.0 millilitre(s)

## Images

![Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg - Image 1](https://m.media-amazon.com/images/I/61kycurPNTL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best so far
*by Y***M on 5 October 2025*

I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.

### ⭐⭐⭐⭐⭐ Good product
*by I***A on 14 December 2025*

Product is good. Arrived earlier then expected. I definitely going to buy again.

### ⭐⭐⭐⭐⭐ Ice queen
*by J***E on 8 November 2025*

Amazing colour. I have thick long hair and did a 1:2 mix of 2 × 10/69 and a 1/3 of a tube of 10/93 with the wella pastel 1.9% developer after a wella bleach lift on damp hair. Left it for 10/15mins but could have kept it on for longer I reckon.

## Frequently Bought Together

- Wella Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde, 0.08103 kg
- Wella Welloxon Perfect 4 Percent 13 Vol Creme Developer, 1.101 kg 8005610617428
- Wella Professionals Illumina Permanent Haircolor, Number 10/69

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-08*