---
product_id: 578435478
title: "Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF"
brand: "sony"
price: "$3747.43"
currency: USD
in_stock: true
reviews_count: 5
category: "Sony"
url: https://www.desertcart.us/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp
store_origin: US
region: United States of America
---

# 4K 60p 10-bit Video 33MP Full-Frame Sensor 759-Point Fast Hybrid AF Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF

**Brand:** sony
**Price:** $3747.43
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your creative game with Sony Alpha 7 IV — where pro-level power meets sleek versatility!

## Quick Answers

- **What is this?** Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF by sony
- **How much does it cost?** $3747.43 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Gen BIONZ XR Processor:** Experience 8x faster image processing for seamless performance and rapid content sharing.
- • **Stunning 33MP Full-Frame Sensor:** Capture ultra-detailed, professional-grade images that stand out in any portfolio.
- • **Cinematic 4K 60p Video Recording:** Create smooth, vibrant videos with 10-bit 4:2:2 color depth for true-to-life color grading.
- • **Rock-Solid 5-Axis In-Body Stabilization:** Shoot steady handheld photos and videos, even in challenging conditions or on the move.
- • **Lightning-Fast 759-Point Hybrid Autofocus:** Never miss a moment with real-time Eye AF and precision tracking for flawless focus.

## Overview

The Sony Alpha 7 IV is a cutting-edge mirrorless camera featuring a 33MP full-frame Exmor R sensor, advanced 759-point hybrid autofocus with real-time Eye AF, and 4K 60p 10-bit video capture. Powered by the next-generation BIONZ XR processor and equipped with 5-axis in-body stabilization, it delivers professional-quality photos and videos with exceptional speed and precision, perfect for hybrid creators and content professionals.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: Shipped quickly. Great customer support.
Review: I've had this for a year now and let me say it is so worth it - A lot better than my DSLR. I love it! The quality is great and the lens is decent but I'm happy I got it. It's professional and lightweight! GET IT IF YOU CAN'T DECIDE lol. It's a beautiful camera

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Age Range Description | Adult |
| Aperture modes | F3.6 |
| Are Batteries Included | Yes |
| Aspect Ratio | 16:9 |
| Auto Focus Technology | Contrast Detection, Phase Detection |
| Autofocus | Yes |
| Autofocus Points | 759 |
| Best Sellers Rank | #5,586 in Electronics ( See Top 100 in Electronics ) #7 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Brand | Sony |
| Built-In Media | Camera Body & Lens |
| Camera Flash | No Flash |
| Camera Lens | 28-70mm zoom lens |
| Color | Black |
| Compatible Devices | Computers, smartphones, tablets and other devices that support HDMI, USB, and Bluetooth |
| Compatible Flash Memory Type | CFexpress Type A |
| Compatible Mountings | Sony E |
| Connectivity Technology | HDMI, USB |
| Continuous Shooting | 10 FPS |
| Crop Mode | Full-Frame |
| Customer Reviews | 4.6 4.6 out of 5 stars (403) |
| Digital Scene Transition | zoom |
| Digital Zoom | 8 x |
| Digital-Still | Yes |
| Display Fixture Type | Tilting |
| Display Maximum Resolution | 36K |
| Display Resolution Maximum | 3840 x 2160, 1920 x 1080, 1280 x 720 |
| Display Type | LCD |
| Dots Per Screen | 8294400 |
| Effective Still Resolution | 33 Pixels |
| Expanded ISO Minimum | 50 |
| Exposure Control | Manual |
| External-Memory Size | 128 GB |
| File Format | MP4 |
| Flash Memory Bus Interface Type | PCIe, UHS-II |
| Flash Memory Speed Class | U3 |
| Flash Memory UHS Speed Class | UHS-II |
| Flash Memory Video Speed Class | V90 |
| Flash Modes | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync |
| Flash Sync Speed | 1/250 Second |
| Focal Length Description | 28 to 70mm |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | IV |
| HDMI Type | Type A Standard HDMI |
| Hardware Interface | Bluetooth, HDMI, USB |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image stabilization | Sensor-shift |
| Item Weight | 955 Grams |
| JPEG Quality Level | Fine |
| Lens Construction | 9 Elements in 8 Groups |
| Lens Type | Wide Angle |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4K/B |
| Maximum Aperture | 3.5 f |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Metering Methods | Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Minimum Focal Length | 28 Millimeters |
| Minimum Shutter Speed | 30 Seconds |
| Model Name | Sony Alpha 7 IV |
| Model Number | ILCE7M4K/B |
| Model Series | Alpha |
| Movie Mode | Yes |
| Night vision | No |
| Number of Diaphragm Blades | 7 |
| Optical Zoom | 2.5 x |
| Photo Filter Size | 55 Millimeters |
| Photo Filter Thread Size | 55 Millimeters |
| Photo Sensor Resolution | 33 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Real Angle Of View | 84 Degrees |
| Recording Capacity | 120 Minutes |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds, 2 Seconds, 5 Seconds |
| Sensor Type | CMOS |
| Series Number | 4 |
| Shooting Modes | Video |
| Skill Level | Professional |
| Special Feature | BIONZ XR Processor; 759-Pt. Fast Hybrid AF, Real-time Eye AF; 5-Axis SteadyShot Image Stabilization |
| Specific Uses For Product | Photography, Videography |
| Supported Image Format | JPEG, RAW |
| Total Still Resolution | 33 MP |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| UPC | 027242923584 |
| Video Output | HDMI |
| Video Resolution | 4320p |
| Viewfinder | Electronic |
| Viewfinder Magnification | 0.78x |
| White Balance Settings | Auto |
| Wireless Technology | Bluetooth |
| Write Speed | 60 fps (4K 60p), 30 fps (4K 30p oversampled) |
| Zoom | Optische Zoom |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MP4

## Images

![Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by S***. on 8 April 2026*

Shipped quickly. Great customer support.

### ⭐⭐⭐⭐⭐ Review
*by D***Y on 6 May 2025*

I've had this for a year now and let me say it is so worth it - A lot better than my DSLR. I love it! The quality is great and the lens is decent but I'm happy I got it. It's professional and lightweight! GET IT IF YOU CAN'T DECIDE lol. It's a beautiful camera

### ⭐⭐⭐⭐⭐ Review
*by Q***N on 15 November 2023*

A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-04-25*