---
product_id: 56008520
title: "INOA 5,31 HELLBRAUN GOLD ASCH (60 ml), 5.31 hellbraun gold-asch"
brand: "l'oréal professionnel paris"
price: "$41.42"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/56008520-inoa-5-31-hellbraun-gold-asch-60-ml-5-31
store_origin: US
region: United States of America
---

# ammonia-free formula oil-based gel for scalp comfort 100% grey coverage INOA 5,31 HELLBRAUN GOLD ASCH (60 ml), 5.31 hellbraun gold-asch

**Brand:** l'oréal professionnel paris
**Price:** $41.42
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with INOA – where vibrant color meets scalp-loving care! 🌟

## Quick Answers

- **What is this?** INOA 5,31 HELLBRAUN GOLD ASCH (60 ml), 5.31 hellbraun gold-asch by l'oréal professionnel paris
- **How much does it cost?** $41.42 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/56008520-inoa-5-31-hellbraun-gold-asch-60-ml-5-31)

## Best For

- l'oréal professionnel paris enthusiasts

## Why This Product

- Trusted l'oréal professionnel paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle on Scalp:** Ammonia-free formula ensures zero irritation and maximum comfort.
- • **Effortless At-Home Luxury:** Experience salon-quality results without the harsh chemical smell.
- • **Salon-Grade Grey Coverage:** Achieve flawless, 100% grey hair coverage that lasts.
- • **Nourishing Oil-Infused Gel:** Unique oleo gel base protects and nourishes hair during coloring.
- • **Vibrant, Long-Lasting Color:** Rich, natural-looking shades that fade gracefully over time.

## Overview

INOA 5,31 Hellbraun Gold Asch is a professional-grade, ammonia-free oxidative hair color in a 60 ml oil-based gel formula. It delivers 100% grey coverage with maximum scalp comfort, thanks to its gentle, nourishing ingredients. Designed by L'Oréal Professionnel, this product offers rich, long-lasting color with a natural finish, making it a top choice for those seeking salon-quality results at home without compromising hair health.

## Description

Product Description The INOA formula is a colour concentrate and oleo gel in one Aua three do two. The oil base maximises the effect of the colouring process and at the same time allows a much lower concentration of alkaline active ingredients that can irritate the scalp. This improved formula means maximum comfort and optimal protection of hair and scalp. The new INOA Ingredients Dye P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions PREPARATION, APPLICATION, EMULSION AND RINSING See more

Review: I love this hair dye - ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health.
Review: Hair dye - very good product

## Features

- Oxidative colouration without ammonia in different shades
- Perfect 100% grey hair coverage
- Maximum comfort for the scalp

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004J1MNO2 |
| ASIN  | B004J1MNO2 |
| Best Sellers Rank | 5,529 in Beauty ( See Top 100 in Beauty ) 82 in Permanent Hair Colour |
| Brand | L'Oréal Professionnel Paris |
| Colour | Black |
| Customer Reviews | 4.6 4.6 out of 5 stars (3,689) |
| Customer reviews | 4.6 4.6 out of 5 stars (3,689) |
| Date First Available | 14 Aug. 2012 |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 10 x 5 x 25 centimetres |
| Item model number | 147403 |
| Item model number  | 147403 |
| Item weight | 68 g |
| Manufacturer | L'Oréal Professionnel |
| Manufacturer  | L'Oréal Professionnel |
| Package Weight | 0.08 Kilograms |
| Package dimensions | 16.4 x 4.2 x 3.4 centimetres |
| Product Dimensions | 10 x 5 x 25 cm; 68.04 g |
| Product Dimensions  | 10 x 5 x 25 cm; 68.04 g |
| Speciality | Ammonia Free |

## Product Details

- **Brand:** L'Oréal Professionnel Paris
- **Colour:** Black
- **Hair type:** Grey Hair
- **Item form:** Gel
- **Material Type Free:** Ammonia Free
- **Material feature:** Ammonia free
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** White Hair Coverage
- **Unit count:** 60 Grams

## Images

![INOA 5,31 HELLBRAUN GOLD ASCH (60 ml), 5.31 hellbraun gold-asch - Image 1](https://m.media-amazon.com/images/I/51o7Red4vQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ I love this hair dye
*by C***D on 3 July 2025*

⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health.

### ⭐⭐⭐⭐⭐ Hair dye
*by J***A on 24 August 2025*

very good product

### ⭐⭐⭐⭐⭐ Brown Copper l’Oreal Inoa
*by P***E on 28 July 2025*

It looked too dark at first but now I love my hair colour 🤗

## Frequently Bought Together

- INOA 5,31 HELLBRAUN GOLD ASCH (60 ml), 5.31 hellbraun gold-asch
- Loreal INOA 200 OXYDANT 20 VOL 1L V034
- L'OREAL INOA Shade 8.0 Deep Light Blonde 60g

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-20*