--- product_id: 5542843 title: "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" price: "$117.68" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build store_origin: US region: United States of America --- # Global luxury industry insights Provocative, rule-breaking strategies Comprehensive luxury marketing guide The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands **Price:** $117.68 **Availability:** ✅ In Stock ## Summary > 📈 Elevate your brand game with the ultimate luxury marketing playbook! ## Quick Answers - **What is this?** The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - **How much does it cost?** $117.68 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Accessible Yet Deep:** Clear, ESL-friendly language that’s perfect for both students and professionals. - • **Global Perspective on Luxury:** Understand luxury’s role in the worldwide economy and diverse sectors. - • **Timeless Wisdom for Marketers:** A must-have reference that stays relevant for years to come. - • **Master the Art of Luxury Marketing:** Break conventional rules and elevate your brand beyond the ordinary. - • **Proven Classroom & Real-World Success:** Trusted by educators and industry leaders alike for practical application. ## Overview The Luxury Strategy is a highly acclaimed book by Jean-Noël Kapferer and Vincent Bastien that challenges traditional marketing norms to reveal how luxury brands are built. With a 4.5-star rating from 380 reviews, it offers comprehensive, accessible insights into the global luxury market, making it essential for marketers, students, and professionals aiming to master luxury branding. ## Description The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands [Kapferer, Jean-Noël, Bastien, Vincent] on desertcart.com. *FREE* shipping on qualifying offers. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Review: Very good book for classroom and for practice! - I have used this book in the classroom as the primary 'text' as well as recommended this book for use in business real-world practice. It is very good for either purpose. The students enjoyed the 'text' as it is comprehensive, easy-to-read for the international student who is ESL, and provocative in thought as it challenges the reader to think outside the typical marketing 4P's structure. For practice, it provides enough theory to answer the 'why' while giving good examples that provide the application. I will - and am - definitely using this book again as well as continuing to recommend it. I have looked at a number of books that could be used in a classroom setting and this one is, by far, the best. This book is a keeper that will stay on a marketer's shelf - for future reference - for a long time. Review: Incredible information that sheds light on the luxury industry. - The topic of luxury is very broad and because it covers so many sectors, it is difficult to comprehend. I found this book very informative and poses diverging views of luxury strategies and anti-strategies used in marketing. It is helpful in explaining how luxury fits into the global economy and how luxury industry standards define luxury products and experiences. Before reading this book I had a view of luxury being in the hands of the rich and out of reach for most people. However, after reading it, I found that the rare, elusive, quality and timeless values, which are the core essentials to the luxury trade, relate to all walks of life. You don't have to be a billionaire to appreciate quality and a job well done. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #672,404 in Books ( See Top 100 in Books ) #48 in Product Management #411 in Advertising (Books) #3,404 in Business Management (Books) | | Customer Reviews | 4.5 4.5 out of 5 stars (384) | | Dimensions | 6.54 x 1.06 x 9.49 inches | | Edition | 2nd | | ISBN-10 | 0749464917 | | ISBN-13 | 978-0749464912 | | Item Weight | 1.85 pounds | | Language | English | | Print length | 408 pages | | Publication date | September 25, 2012 | | Publisher | Kogan Page | ## Images ![The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Image 1](https://m.media-amazon.com/images/I/61Oq-cgZ7GL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Very good book for classroom and for practice! *by S***D on April 28, 2014* I have used this book in the classroom as the primary 'text' as well as recommended this book for use in business real-world practice. It is very good for either purpose. The students enjoyed the 'text' as it is comprehensive, easy-to-read for the international student who is ESL, and provocative in thought as it challenges the reader to think outside the typical marketing 4P's structure. For practice, it provides enough theory to answer the 'why' while giving good examples that provide the application. I will - and am - definitely using this book again as well as continuing to recommend it. I have looked at a number of books that could be used in a classroom setting and this one is, by far, the best. This book is a keeper that will stay on a marketer's shelf - for future reference - for a long time. ### ⭐⭐⭐⭐⭐ Incredible information that sheds light on the luxury industry. *by E***S on April 28, 2014* The topic of luxury is very broad and because it covers so many sectors, it is difficult to comprehend. I found this book very informative and poses diverging views of luxury strategies and anti-strategies used in marketing. It is helpful in explaining how luxury fits into the global economy and how luxury industry standards define luxury products and experiences. Before reading this book I had a view of luxury being in the hands of the rich and out of reach for most people. However, after reading it, I found that the rare, elusive, quality and timeless values, which are the core essentials to the luxury trade, relate to all walks of life. You don't have to be a billionaire to appreciate quality and a job well done. ### ⭐⭐⭐⭐ A standard. *by D***N on December 4, 2013* Very good book to read, and to keep handy on your shelf if you work for the luxury industry (or have to deal with it). The coverage of digital for the luxury industry is a bit on the safe side, maybe too much so. If your expecting insights on how to move the needle on the matter, I'm afraid you won't find it here. But I'd say, this book is pretty much a standard on its overall subject, nonetheless. ## Frequently Bought Together - The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare - Rethinking Prestige Branding: Secrets of the Ueber-Brands --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build](https://www.desertcart.us/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-22*