---
product_id: 54097602
title: "Rimmel London The Only 1 Lipstick, 2 It’s A Keeper, 3.4 g"
brand: "rimmel"
price: "$44.68"
currency: USD
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.us/products/54097602-rimmel-london-the-only-1-lipstick-2-it-s-keeper
store_origin: US
region: United States of America
---

# Hours-long staying power High pigmentation color Luscious moisture boost Rimmel London The Only 1 Lipstick, 2 It’s A Keeper, 3.4 g

**Brand:** rimmel
**Price:** $44.68
**Availability:** ✅ In Stock

## Summary

> 💄 Own your look with 'It’s A Keeper' — where comfort meets unstoppable color!

## Quick Answers

- **What is this?** Rimmel London The Only 1 Lipstick, 2 It’s A Keeper, 3.4 g by rimmel
- **How much does it cost?** $44.68 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/54097602-rimmel-london-the-only-1-lipstick-2-it-s-keeper)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Moisture Infusion:** Drenches lips in rich moisture, preventing dryness and ensuring a smooth, supple finish all day long.
- • **All-Day Confidence:** Experience vibrant, long-lasting color that stays flawless from morning meetings to after-hours events.
- • **Weightless Comfort:** Ultra-light formula keeps your lips feeling soft and hydrated without any heavy or sticky residue.
- • **Effortless Elegance:** Flattering mauve pink shade 'It’s A Keeper' complements every skin tone and occasion with subtle sophistication.
- • **Pro-Level Application:** Use with Rimmel Exaggerate lip liner and a lip brush for precision and a bleed-proof, polished look.

## Overview

Rimmel London The Only 1 Lipstick in 'It’s A Keeper' is a high-pigment, moisturizing lipstick delivering a weightless feel and long-lasting wear. Designed for the modern professional, it offers a flattering mauve pink shade that stays vibrant for hours while keeping lips hydrated and comfortable. Perfect for all-day wear, this lipstick combines rich color, moisture, and staying power in a sleek tube, making it a must-have for versatile, confident style.

## Description

Product Description Rimmel London the only one lipstick in It's A Keeper. Available in 15 different shades, the only one lipstick has a shade for every occasion, from subtle pinks and nudes an elegant for daytime, to bold, vivid reds to complete a night time look. Line lips with Rimmel London Exaggerate lip liner to create the elegant base. Use a lip brush to apply this gorgeous all-in-one lipstick, this will give you much more control than applying straight from the stick, blot your lips using a tissue and layer on another coat, this sequence really helps to prevent your lipstick from bleeding, with a long lasting effect. The first lipstick of its kind, the only one is set to challenge lipstick history. A distinctive multitasker, it excels in everything you look for in a lippie. Discover intense, high-impact shades. Enjoy an ultra-comfortable, weightless feel and indulge lips in luscious moisture. Rimmel London believes that how we look should always be cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating; it’s urban, eclectic and edgy. It is expression with no rules. It is real, it is accessible. Live the London look. Directions 1. If desired, line lips with Rimmel London Exaggerate lip liner. 2. Apply lipstick using a lip brush for more control. 3. Blot lips using a tissue and layer on another coat to prevent bleeding and increase longevity. Box Contains 1 x Rimmel London The Only Lipstick, It's A Keeper

Review: Smells Amazing!! 😝 - So, the colour is not quite as bright as I had hoped, but actually.... who even cares what the colour is like...... my god, the smell is amazing!!! I am very sad to confess that I am carrying this around EVERYWHERE with me just so I can keep sniffing it! 🤣 ok, seriously, this lipstick is quite a soft colour with a Matt finish which stays in place for a respectable amount of time, but I do have to cut this short now as I have to go sniff my lipstick!!!! 🤪
Review: Nice bright pink colour perfect for spring and summer - I saw this lipstick on a make up tutorial and was really happy I could still get it at a cheap price. Lovely bright pick. Suits my colouring and feels nice too. I love Rimmel products such great quality and good value compared to high end brands they definitely compete with high end brands. I love that make up artist use a mixture of drugstore and luxury on ytube.

## Features

- All in one lipstick does it all — delivers colour, moisture, comfort and staying power
- It’s a Keeper is a flattering mauve pink
- Ultra-comfortable, weightless feel
- Drenches lips in luscious moisture
- Gorgeous colour stays put for hours and hours

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B015CMH06W |
| Age Range Description | Adult |
| Benefits | Moisturizing |
| Best Sellers Rank | 54,812 in Beauty ( See Top 100 in Beauty ) 573 in Lipsticks |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Colour | It's A Keeper |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 4,611 Reviews |
| Finish Type | shiny |
| Finish type | shiny |
| Global Trade Identification Number | 03614221187364 |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 23 x 23 x 84 millimetres |
| Item Form | Stick |
| Item Type Name | Lipsticks |
| Item Weight | 0.1 Grams |
| Item form | Stick |
| Lip Color Intensity | High Pigmentation |
| Lip Color Type | Lipstick |
| Lip Color Undertone | Warm |
| Manufacturer | Coty |
| Manufacturer Part Number | 34779549200 |
| Model Number | 34779549200 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product benefits | Moisturizing |
| Skin Tone | All |
| Skin Type | All |
| Special Features | Long Lasting |
| Speciality | Long Lasting |
| Specialty | Long Lasting |
| Target Audience | Women |
| UPC | 778714714468 |
| Unit Count | 1 count |

## Product Details

- **Age range (description):** Adult
- **Brand:** Rimmel
- **Colour:** 760
- **Finish type:** Cream
- **Item dimensions L x W x H:** 23 x 23 x 84 millimetres
- **Item form:** Stick
- **Item weight:** 20 Grams
- **Product benefits:** Moisturizing, Long wearing
- **Skin tone:** All
- **Speciality:** No,No Other

## Images

![Rimmel London The Only 1 Lipstick, 2 It’s A Keeper, 3.4 g - Image 1](https://m.media-amazon.com/images/I/71tewijvbYL.jpg)
![Rimmel London The Only 1 Lipstick, 2 It’s A Keeper, 3.4 g - Image 2](https://m.media-amazon.com/images/I/71AJD51rRXL.jpg)
![Rimmel London The Only 1 Lipstick, 2 It’s A Keeper, 3.4 g - Image 3](https://m.media-amazon.com/images/I/71+1sFHxb+L.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Is this coral more orange than pink??**
A: It does have a slight orange tone, but it’s a nice combination between pink and orange

**Q: Can anyone tell me what colour 810 is in the Matt lipstick? Thanks.**
A: It's a shade called One of a Kind.

**Q: Is this true peach or more on bright coral side?**
A: It's definitely more bright and rich than what you think of peach being, but it's not as orange-y as a coral. So more like a grapefruit.

**Q: I recently purchased this lipstick but it makes my lips a bit dry looking for recommendations as to what I can use to keep my lips moist**
A: I usually apply some lip balm before the lipstick to keep them from drying

## Customer Reviews

### ⭐⭐⭐⭐⭐ Smells Amazing!! 😝
*by D***. on 1 March 2019*

So, the colour is not quite as bright as I had hoped, but actually.... who even cares what the colour is like...... my god, the smell is amazing!!! I am very sad to confess that I am carrying this around EVERYWHERE with me just so I can keep sniffing it! 🤣 ok, seriously, this lipstick is quite a soft colour with a Matt finish which stays in place for a respectable amount of time, but I do have to cut this short now as I have to go sniff my lipstick!!!! 🤪

### ⭐⭐⭐⭐⭐ Nice bright pink colour perfect for spring and summer
*by S***E on 3 May 2020*

I saw this lipstick on a make up tutorial and was really happy I could still get it at a cheap price. Lovely bright pick. Suits my colouring and feels nice too. I love Rimmel products such great quality and good value compared to high end brands they definitely compete with high end brands. I love that make up artist use a mixture of drugstore and luxury on ytube.

### ⭐⭐⭐⭐ Another lovely colour...
*by S***E on 25 February 2020*

Ive used rimmel since i was 15 and its always been a brand you can trust and is cheap enough for anyone. This is such a lovely colour. Summery, coral and i feel it would suit anyone, especially anyone with a tan or people of colour. I love it. It goes on creamy and smooth and dries. Not sticky and lasts. Not all day, do any? But lasts a good few hours. I paid less than £3 so you can treat yourself to a couple of these without breaking the bank. Treat yourselves.

## Frequently Bought Together

- Rimmel London The Only 1 Lipstick, 81 One-Of-A-Kind
- RIMMEL LONDON - Lasting Finish Matte Lipstick - All-Day Intense Lip Color with Exclusive Ruby and Diamond Complex - Natural Soft Matte Finish - Glides On Seamlessly - 530 Hollywood Red - 14oz
- Rimmel Lasting Finish Lipstick, 4 g, Berry Mischief

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-07*