--- product_id: 539510269 title: "London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 700 - Be my Baby, 7.4ml" brand: "rimmel" price: "$12.79" currency: USD in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.us/products/539510269-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan store_origin: US region: United States of America --- # 16-hour wear 100% vegan formula hydrating matte finish London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 700 - Be my Baby, 7.4ml **Brand:** rimmel **Price:** $12.79 **Availability:** ✅ In Stock ## Summary > 💄 Own your matte moment — bold, lasting, and unapologetically you! ## Quick Answers - **What is this?** London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 700 - Be my Baby, 7.4ml by rimmel - **How much does it cost?** $12.79 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/539510269-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vegan & Clean Beauty:** Cruelty-free, plant-powered pigments for guilt-free glam. - • **Hydration Meets Matte:** Infused with coconut, avocado oils & squalane for lips that feel as good as they look. - • **High-Impact Pigmentation:** Rich, saturated color that commands attention and elevates your look. - • **Unstoppable 16-Hour Wear:** Stay flawless from dawn to dusk with mega matte lips that won’t quit. - • **Precision Drip-Tip Applicator:** Effortless, smooth application that locks in bold color without cracks. ## Overview Rimmel London Lasting Mega Matte Liquid Lipstick in shade 700 Be My Baby delivers a high-pigment, vegan formula that lasts up to 16 hours. Enriched with hydrating coconut and avocado oils plus squalane, it offers a smooth, matte finish without drying out lips. The precision drip-tip applicator ensures flawless, crack-free coverage, making it a must-have for long-lasting, bold lip color that fits every skin tone and style. ## Description Product Description Introducing Lasting Mega Matte Liquid Lipstick from Rimmel London - for mega matte lips that last up to 16 hours! The vegan formula with mega flexible pigments melt onto the lips leaving behind a colour-drenched matte finish. A matte lipstick that gives instant hydration and contains lip-loving ingredients to make lips feel moisturised. The drip-tip applicator will get a smooth and precise application that seals in the deal for mega long-wearing matte coverage without any cracks. Ingredients Isododecane, Bis-Carboxydecyl Dimethicone, C9-12 Alkane, Quaternium-90 Sepiolite, Cera Microcristallina/Microcrystalline Wax/Cire Microcrystalline, Polypropylene, Trimethylsiloxysilicate, Phenyl Trimethicone, Synthetic Wax, Quaternium-90 Montmorillonite, HDI/Trimethylol Hexyllactone Crosspolymer, Coco-Caprylate/Caprate, Caprylyl Glycol, Silica Dimethyl Silylate, Dimethicone, Cocos Nucifera (Coconut) Oil, Squalane, Parfum/Fragrance, Persea Gratissima (Avocado) Oil, Triethoxycaprylylsilane, Benzyl Benzoate, Hydrogenated Vegetable Oil, Tocopheryl Acetate, Undecylenic Acid, Silica, Benzyl Salicylate, Benzyl Cinnamate, Linalool, Cinnamyl Alcohol, Tocopherol, [May Contain/Peut Contenir/+/-: Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI15850), Titanium Dioxide (CI77891), Red 6 Lake (CI15850)]. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Line lips with your favourite Rimmel London Lip Liner, going around the cupids bow and line to shape the lips.|Fill lips in with bold matte colour by sweeping on our Lasting Mega Matte Liquid Lipstick. See more Review: Super pigmented, great durability - Goes on great. Lasts hours. Is drying to the lips so good maintenance required once lipstick is removed Review: Rich colour, genuinely lasts for several hours, great pigmentation. - Update: I’ve just switched from 500 Fire Starter to 930 Ruby Passion; I’m thrilled with the result - the colour is slightly richer & deeper, a little more adult (if you know what I mean). Plus, I still have an almost-full tube of the 500 so that’ll be great to fall back on until I set up a Subscribe & Save (if poss) or get my next 930. Will upload pics soon! The best (and most important) thing about this lip colour is that it genuinely lasts for several hours, it really does. The pigment is nice and strong but not overwhelming; I was using the 709 Strapless colour before buying 500 Fire Starter (Strapless as a colour makes no sense at all to me, I’ll say that much!) and again, great pigment. The only downside is that it it remains somewhat tacky for quite a while after drying so there’s a very slight stickiness to it but if you avoid repeatedly pursing your lips, you should be fine. Great value for money, the best and most affordable product I’ve found of this nature and genuinely very long-lasting. Highly recommend! ## Features - Mega matte lips that last up to 16 hours! - Vegan formula with mega flexible pigments melt onto the lips leaving behind a colour-drenched matte finish. - 700 Be My Baby ​ ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BNNN5LTY | | ASIN | B0BNNN5LTY | | Age Range Description | Adult | | Benefits | Long-lasting, Softening | | Best Sellers Rank | 3,369 in Beauty ( See Top 100 in Beauty ) 28 in Lipsticks | | Brand Name | Rimmel | | Colour | 700 Be My Baby | | Container Type | Tube | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Coverage | Full | | Customer Reviews | 4.0 4.0 out of 5 stars (716) | | Customer reviews | 4.0 4.0 out of 5 stars (716) | | Finish Type | Matte | | Global Trade Identification Number | 03616304350542 | | Is the Item Heat Sensitive? | No | | Item Dimensions | 16 x 16 x 105 millimetres | | Item Form | Liquid | | Item Type Name | Liquid Lipstick | | Item Weight | 0.01 Kilograms | | Item model number | 3616304350542 | | Lip Color Intensity | High Pigment | | Lip Color Type | Liquid Lipstick | | Lip Color Undertone | Warm | | Manufacturer | Coty | | Manufacturer | Coty | | Manufacturer Part Number | 99350161587 | | Material Type Free | Vegan | | Model Number | 3616304350542 | | Number of Items | 1 | | Package Type Name | Bottle | | Product Dimensions | 1.63 x 1.63 x 10.5 cm; 10 g | | Skin Tone | All | | Skin Type | All | | Special Features | Highly Pigmented, Long Lasting | | Special Ingredients | Coconut Oil, Squalane, Avocado Oil, Antioxidants | | Specialty | Long-lasting | | Target Audience | Girls | | Unit Count | 7.4 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Rimmel - **Colour:** 700 Be My Baby - **Finish type:** Matte - **Item form:** Liquid - **Material Type Free:** Vegan - **Product benefits:** Long-lasting, Softening - **Skin tone:** All - **Special ingredients:** Coconut Oil, Squalane, Avocado Oil, Antioxidants - **Speciality:** Long-lasting ## Images ![London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 700 - Be my Baby, 7.4ml - Image 1](https://m.media-amazon.com/images/I/61rUkb-F2VL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Super pigmented, great durability *by S***I on 1 March 2026* Goes on great. Lasts hours. Is drying to the lips so good maintenance required once lipstick is removed ### ⭐⭐⭐⭐⭐ Rich colour, genuinely lasts for several hours, great pigmentation. *by A***T on 8 July 2024* Update: I’ve just switched from 500 Fire Starter to 930 Ruby Passion; I’m thrilled with the result - the colour is slightly richer & deeper, a little more adult (if you know what I mean). Plus, I still have an almost-full tube of the 500 so that’ll be great to fall back on until I set up a Subscribe & Save (if poss) or get my next 930. Will upload pics soon! The best (and most important) thing about this lip colour is that it genuinely lasts for several hours, it really does. The pigment is nice and strong but not overwhelming; I was using the 709 Strapless colour before buying 500 Fire Starter (Strapless as a colour makes no sense at all to me, I’ll say that much!) and again, great pigment. The only downside is that it it remains somewhat tacky for quite a while after drying so there’s a very slight stickiness to it but if you avoid repeatedly pursing your lips, you should be fine. Great value for money, the best and most affordable product I’ve found of this nature and genuinely very long-lasting. Highly recommend! ### ⭐⭐⭐⭐ Too pale! *by Y***E on 3 April 2026* Not for me...bought the pink blink and strapless but both are too light for me. They don't feel dry and last well (don't know if they'd last the full 16 hours tho) as they do transfer if you add a top gloss. Strapless top mouth Pink blink bottom mouth. ## Frequently Bought Together - Rimmel London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 700 - Be my Baby, 7.4ml - Rimmel London Stay Matte Liquid Lipstick, Fatal Kiss, 5.5 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/539510269-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan](https://www.desertcart.us/products/539510269-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-05*