---
product_id: 536510579
title: "ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz"
brand: "ion"
price: "$39.82"
currency: USD
in_stock: true
reviews_count: 10
url: https://www.desertcart.us/products/536510579-ion-inspired-by-nature-permanent-hair-color-midnight-plum-2vv
store_origin: US
region: United States of America
---

# 100% naturally derived polymers Infused with natural oils blend Recycled aluminum tube & cap ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz

**Brand:** ion
**Price:** $39.82
**Availability:** ✅ In Stock

## Summary

> 🌌 Own the night with Midnight Plum—where nature meets bold brilliance.

## Quick Answers

- **What is this?** ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz by ion
- **How much does it cost?** $39.82 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/536510579-ion-inspired-by-nature-permanent-hair-color-midnight-plum-2vv)

## Best For

- ion enthusiasts

## Why This Product

- Trusted ion brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Shine:** Enriched with grape seed, pistachio, almond, and avocado oils to deeply condition and protect.
- • **Ethical Elegance:** Cruelty-free, vegan, PPD & ammonia free formula—beauty without compromise.
- • **Sustainably Chic:** Packaged in 100% recycled aluminum tube and cap, because style should be eco-smart.
- • **Bold, Lasting Plum:** Midnight Plum 2VV delivers a rich, multidimensional color that turns heads and sparks envy.
- • **Nature-Powered Perfection:** Smooths and repairs hair with 100% naturally derived polymers for vibrant, healthy-looking color.

## Overview

ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV is a vibrant, eco-conscious hair dye formulated with 100% naturally derived polymers and enriched with a blend of nourishing natural oils. This cruelty-free, vegan, PPD and ammonia free formula comes in fully recyclable packaging, delivering a bold, long-lasting plum shade while caring for your hair and the planet.

## Description

desertcart.com : ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz : Beauty & Personal Care

Review: Happy surprise - I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product!
Review: Forget box dye! This is my go to! - ⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

## Features

- 100% naturally derived polymer helps to smooth the surface of the hair after damage from chemical treatments
- Cruelty-Free (Product not tested on animals), PPD Free, Ammonia Free, Vegan, Gluten Free
- Grape seed oil and 100% Natural pistachio, almond, & avocado oils
- Hair color tube made of 100% recycled aluminum
- Hair color cap made from 100% recycled material

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09BD9587Y |
| ASIN  | B09BD9587Y |
| Best Sellers Rank | #3,387 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #54 in Hair Color |
| Brand Name | ion |
| Color | Midnight Plum 2VV |
| Container Type | Box |
| Customer Reviews | 4.3 4.3 out of 5 stars (5,093) |
| Full Cure Time | 35 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 2.05 Ounces |
| Item Weight  | 2.05 ounces |
| Manufacturer | Arcadia Beauty Labs LLC |
| Manufacturer  | Arcadia Beauty Labs LLC |
| Material Features | Natural |
| Material Type Free | Ammonia Free, PPD Free |
| Number of Items | 1 |
| Product Benefits | Smoothening |
| Unit Count | 2.0 Ounce |

## Product Details

- **Brand:** ion
- **Color:** Midnight Plum 2VV
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Smoothening

## Images

![ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz - Image 1](https://m.media-amazon.com/images/I/61f7-q9sZ1L.jpg)
![ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz - Image 2](https://m.media-amazon.com/images/I/618diHOU6mL.jpg)
![ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz - Image 3](https://m.media-amazon.com/images/I/61t8kziFEiL.jpg)
![ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz - Image 4](https://m.media-amazon.com/images/I/81Nb6pCfQnL.jpg)
![ion Inspired By Nature Permanent Hair Color Midnight Plum 2VV, made from 100% naturallyderived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz - Image 5](https://m.media-amazon.com/images/I/71z6ciKrzAL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Happy surprise
*by T***U on February 2, 2026*

I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product!

### ⭐⭐⭐⭐⭐ Forget box dye! This is my go to!
*by K***. on January 7, 2026*

⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

### ⭐⭐⭐⭐⭐ My favorite black hair dye
*by M***N on October 11, 2025*

I have been using this dye for many months now. It leaves my hair super black for a long time. If it gets on my skin, it's easy to get off with water. I haven't had to worry about a stain on my skin after coloring. Some marks are a little more difficult to get off if they stay on for the whole process, but still come of fairly easily with water and a rag/towel. The process I do that has made it last longer was: • Wash my un-dyed hair with shampoo only before coloring (no conditioner for this one) • Wait 24 hours from last hair wash to color (My hair gets oily fast, so 48 hours is too long for me). The oils help lessen the damage to your hair but too much oil has been a problem for me. • After I dye, rinse with cold water til the water runs clear and use the ION color sealer (this stuff genuinely works. You can use it a couple times a week after you dye too). I do not use shampoo or conditioner on this step so the color can settle in. • Wait 48 hours to wash hair again and wash every other day after that. This is when you can use conditioner again. When I started doing that I saw a big difference. Of course, make sure you tailor it to your hair type, but this is what's worked for me. The nice thing about this dye is that while it does make a little color come out during shampooing for some washes, it doesn't stain anything and doesn't run with just water. That means if it rains you won't have to worry! It doesn't get on my clothes at all if it gets wet like temporary colors.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-17*